video as driving force in corporate communications
DESCRIPTION
Presentation for the Innovation Workshop at Digital First 2014, in Brussels. A workshop on how video impacts a corporations way of communicating, to any of his stakeholders, whether it's internally to its employees or externally to the broader audience.TRANSCRIPT
VIDEO AS DRIVING FORCE IN CORPORATE COMMUNICATIONS
Philip Swinnen 87seconds
Challenges
Source: European Monitor 2014
Challenges IN CORPORATE COMMUNICATIONS
Top 4 issues for communication management in Europe since 2008
short - didactic - dynamic to-the-point - impactful - essentialengaging - clear - informative
Growing importance of EFFECTIVE communications
CORPORATE VIDEO
Video Marketing Facts 2014
Video Marketing Facts 2014
50+%
OF COMPANIES is already using corporate video
(Axonn)
Video Marketing Facts 2014
BY 2017, VIDEO WILL ACCOUNT FOR
OF ALL consumer internet traffic69%
(Cisco)
Video Marketing Facts 2014
64%
OF MARKETERS expect video to dominate theirmarketing strategies in the near future
(Nielsen)
Video Marketing Facts 2014
hasbecome
over 25%
of ALLonlineviewing
MOBILE VIDEO VIEWING
(Ooyala)
Video Marketing Facts 2014
Youtube receives over
unique visitors per month
(Youtube)
1 BILLION
–The Guardian, July 2, 2014
“Video is the future of content marketing”
WHY VIDEO?
• Engaging & dynamic
• Short & to-the-point
• Differentiate from competition & include your branding
• Increase internet conversion
• Analytics & metrics
• Narrowcasting
THE Strength of the play button
VIDEO CASES
EXTERNAL communications
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!
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INTERNAL communications
Company presentationProduct explanationFinancial reporting
!!
!CSR campaignChange managementHR announcement
Instruction manualEvent communicationMarket studies
!!!
Education and trainingRebranding
CASE STUDIES 87seconds
Instruction MAnUALS Daikin Europe
Instruction MAnUALS Daikin Europe
!
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