video & animation in email marketing
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The Benefits of Video Email Marketing
Gets Across Easily – Videos are significant for client’s marketing plans as they draw the attention of viewers.
Time Saving – It gives information on a product or service in less time and makes complex subjects easy to understand.
Boost open rates by 19% Boost click-through rates by 65% Reduce unsubscribes by 26%
Getting Started
Keep it short - It’s likely that half of the subscribers who open your emails spend less than 10 seconds reading them. We recommend keeping your video under 60 seconds.
Create a series of videos – instead of using a long video, consider breaking up your content into a series of shorter videos. It helps build anticipation and makes it easier to digest the content.
Get some inspiration here!
Getting Started
Use video for the right reasons (event announcements, new product launches, exclusive interviews, etc.)
Make sure that you have the right audience for the video and that it actually adds value to the email.
Embed Videos in Email Marketing Campaign
No autoplay – people don’t expect sound to come out of their emails. Give them their space and allow them to click on it themselves.
Technological challenges: not all email clients support the ability to play the video right in the inbox. More instructions here.
Embed Videos: What are the Alternatives?
Static image with play button
Animated GIFs Animated play button
Static image with play button
Using a play button on top of a static image is the easiest way to link to video content hosted on sites like YouTube or Vimeo.
To do this, simply link the image to the hosted version of your video where people can watch it.
Animated GIFs
Another super easy way to give the illusion of video in email is to use the ever-popular animated GIF.
Animated play button
The last alternative is a combination of linking a static image and using an animated GIF.
Animated play button brings attention and compels subscribers to click it and play their video.
Wrap Up
Whether you choose to get more technical and use HTML5 video in your email or choose to use one of the alternatives outlined in this post, using video in email can be an engaging way to bring compelling content to your subscribers.
From branded videos to animated GIFS, video marketing is on the rise. If you want to stay ahead of the competition, consider adding video to your marketing strategy.
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