video advertising - tag digital...video advertising the facts • 81% of businesses use video as a...
TRANSCRIPT
![Page 1: Video Advertising - Tag Digital...Video Advertising The Facts • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot) • By 2022, online](https://reader031.vdocuments.mx/reader031/viewer/2022011813/5f2ac918c4fbf534ff67eda5/html5/thumbnails/1.jpg)
Video Advertising...and why it has to be part of your 2020 marketing strategy
![Page 2: Video Advertising - Tag Digital...Video Advertising The Facts • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot) • By 2022, online](https://reader031.vdocuments.mx/reader031/viewer/2022011813/5f2ac918c4fbf534ff67eda5/html5/thumbnails/2.jpg)
Video Advertising
Often our events clients are in need of more video content, or just have outdated post show videos. We want to change that!
Tag Digital are rolling out a new video offering - creating you a teaser video for your upcoming show to:
• Excite the audience
• Ensure you are ready with the best format for ad networks
• Can utilise video advertising - cheap and effective media
Once we have strong content we will then always be able to utilise:
• YouTube Custom Intent & True View for Action
• FB video Campaigns
• Instagram video/stories
These ad formats are cheaper, super effective and a great way to engage users and build new audiences through engaged with content.
![Page 3: Video Advertising - Tag Digital...Video Advertising The Facts • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot) • By 2022, online](https://reader031.vdocuments.mx/reader031/viewer/2022011813/5f2ac918c4fbf534ff67eda5/html5/thumbnails/3.jpg)
Video Advertising
The Facts
• 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
• By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
• A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
• Social video gets shared 1200% more than text and images combined. (Wordstream)
• YouTube is the second most popular website after Google. (Alexa)
• 92% of users watching video on mobile will share it with others. (Wordstream)
• Video campaigns on LinkedIn have 50% view rates. (LinkedIn)
• Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)
YouTube has improved significantly from a conversion point of view and can even have lower CPAs than some competitive search campaigns and/or display audiences!
![Page 4: Video Advertising - Tag Digital...Video Advertising The Facts • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot) • By 2022, online](https://reader031.vdocuments.mx/reader031/viewer/2022011813/5f2ac918c4fbf534ff67eda5/html5/thumbnails/4.jpg)
Video Advertising
OUR PRODUCTS
Digital Video for Ad Networks - Production
• Quick and easy process
• 3 different video product types to choose from
• Produced specifically for social media & YouTube
• 4 video resolutions covering all networks formats and resolutions
• Mobile ready
• Organic and paid social media activities ready
• Best practice implemented
16 : 9
4 : 4 4 : 5
9 : 16
![Page 5: Video Advertising - Tag Digital...Video Advertising The Facts • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot) • By 2022, online](https://reader031.vdocuments.mx/reader031/viewer/2022011813/5f2ac918c4fbf534ff67eda5/html5/thumbnails/5.jpg)
Video Advertising
OUR PRODUCTS
Where and how you can use our videos?
• Shared Post Video
• Stories
• Desktop Feed Link Video
• Carousel Video
• Collection Video
• Canvas Video
• Autoplay Video Canvas Ad
• In Feed Landscape (Organic & Ads)
• Instagram Stories (Organic & Ads)
• Carousel Video
![Page 6: Video Advertising - Tag Digital...Video Advertising The Facts • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot) • By 2022, online](https://reader031.vdocuments.mx/reader031/viewer/2022011813/5f2ac918c4fbf534ff67eda5/html5/thumbnails/6.jpg)
Video Advertising
• Organic YouTube Video (can be embedded on website)
• Skippable & Trueview Ads
• Non-Skippable Trueview Ads
• Trueview for Action Ads
• Shared Video
• Video Ad
• Video Wide Ad
Other included platforms:35+ Organic and Ad formats covered.
![Page 7: Video Advertising - Tag Digital...Video Advertising The Facts • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot) • By 2022, online](https://reader031.vdocuments.mx/reader031/viewer/2022011813/5f2ac918c4fbf534ff67eda5/html5/thumbnails/7.jpg)
Video Advertising
Smart Slideshow
What you provide:
• 7+ High resolution pictures
• Up to 5 USP texts (each up to 5 words)
• Call to Action text
• Your website url
• Your Logo
• Brand guidelines (optional)
What you get:
4 videos covering all social network formats and resolutions
• 16 : 9
• 4 : 4
• 4 : 5
• 9 : 16
VIEW FULL SHOWCASE ORDER NOW
Video created with client images
£1500
Deliverables
• 1920 × 1080 mp4 video file (16:9)
• 1080 × 1350 mp4 video file (4:5)
• 1080 × 1080 mp4 video file (4:4)
• 1080 × 1920 mp4 video file (9:16)*up to 7 business days for first version and up to 2 free edits
![Page 8: Video Advertising - Tag Digital...Video Advertising The Facts • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot) • By 2022, online](https://reader031.vdocuments.mx/reader031/viewer/2022011813/5f2ac918c4fbf534ff67eda5/html5/thumbnails/8.jpg)
Video created with client video & images
£2000
Deliverables
• 1920 × 1080 mp4 video file (16:9)
• 1080 × 1350 mp4 video file (4:5)
• 1080 × 1080 mp4 video file (4:4)
• 1080 × 1920 mp4 video file (9:16)
Smart Reel
VIEW FULL SHOWCASE
What you provide:
• HD Video footage from your last show
• 7+ High resolution pictures (optional)
• Up to 5 USP texts (each up to 5 words)
• Call to action text
• Your website URL
• Your Logo
• Brand guidelines (optional)
What you get:
4 videos covering all social network formats and resolutions
• 16 : 9
• 4 : 4
• 4 : 5
• 9 : 16
*up to 7 business days for first version and up to 2 free edits
Video Advertising
ORDER NOW
![Page 9: Video Advertising - Tag Digital...Video Advertising The Facts • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot) • By 2022, online](https://reader031.vdocuments.mx/reader031/viewer/2022011813/5f2ac918c4fbf534ff67eda5/html5/thumbnails/9.jpg)
Video created with stock video & images
£2500
*up to 7 business days for first version and up to 2 free edits
Deliverables
• 1920 × 1080 mp4 video file (16:9)
• 1080 × 1350 mp4 video file (4:5)
• 1080 × 1080 mp4 video file (4:4)
• 1080 × 1920 mp4 video file (9:16)
Stock Reel
What you provide:
• Up to 5 USP texts (each up to 5 words)
• Call to action text
• Your website URL
• Brand guidelines (optional)
What you get:
4 videos covering all social network formats and resolutions
• 16 : 9
• 4 : 4
• 4 : 5
• 9 : 16
Video is produced entirely using high quality stock videos and images.
SHOWCASE COMING SOON
Video Advertising
ORDER NOW