INTRODUCTION

• Videocon is the very popular and very reliable company in consumer durable sector. It was established in 1987 by late Mr. Nandlal madhavlal dhoot

• In the year 1987 when the company was founded they had two products. Which are washing machine and color & BW TV. Later they added AC, electric motor, refrigerators, compressors and kitchen appliances

CHANNEL NO-1

VIDEOCON

DISTRIBUTORS

DEALERS

CUSTOMERS

DEALERS

CUSTOMERS

DISTRIBUTORS

DEALERS

CUSTOMERS

DEALERS

CUSTOMERS

DEALERS

CUSTOMERS

FUNCTIONS PERFORMED• DISTRIBUTOR:-

• Acts as an immediate intermediary b/w company & dealer.

• Product acquisition.• Product movement• Product transaction• Increase the efficiency of time, place &

delivery utility• Sorting & kitting

• DEALERS:-• Brand promotion• Wide range of contacts• Doesn’t provide after sales services.

• Information flow about the current trends & also their competitors

CHANNEL N0-2

VIDEOCON

NEXT STORES

CUSTOMERS

PLANET M

CASH & CARRY STORES

SUGGESTIONS

• Reduce the no of dealers which stops the conflict between them.

• They should provide incentives to their intermediaries

• ALTERNATIVE CHANNELS:-• ONLINE MARKETING• DIRECTLY OWNED STORES (e.g. Cash& carry stores of around 1,00,000sq feet till 2013)

Experience the change

videcon distribution channel

Documents