vidcon thumbnail best practices - vidcon presentation - jeremy vest
TRANSCRIPT
Increase YouTube Views with Custom Thumbnail Science
#vidpowbam
About Jeremy Vest
> Worked with many of the worlds top brands> Have over 300 million views to my credit
> Owner of YouTube certified company Vidpow.com
#vidpowbam
What are YouTube Custom Thumbnails?
Your videos billboard
#vidpowbam
#vidpowbam
Why are YouTube Custom Thumbnails so Important?
Biggest source of organic traffic for many channels through suggest videos
#vidpowbam
#vidpowbam
How to Enable YouTube Custom Thumbnails
If Your Account is verified and in good standing you can upload custom iconshttps://www.youtube.com/verify
#vidpowbam
#vidpowbam
How to Add YouTube Custom Thumbnails
Go to the video you want to edit and upload your image
#vidpowbam
#vidpowbam
How to Make YouTube Custom Thumbnails
#vidpowbam
#vidpowbam
1280x720 PX 16:9 Aspect Ratio
#vidpowbam
Saturate color
#vidpowbam
Over Sharpen
Eyes, Emotion & Excitement
#vidpowbam
#vidpowbam
What in the world is that? & keep it Close
#vidpowbam
#vidpowbam
A dog can’t be a cat
I would show a clip from the actual video because view duration is so important. Don’t use a thumbnail that does not truly represent the video.
#vidpowbam
Custom Thumbnails Examples
#vidpowbam
#vidpowbam
Show Results
#vidpowbam
Typography & Contrast
Branding & the connection theory
#vidpowbam
#vidpowbam
#vidpowbam
Custom Thumbnails A&B Testing
Using Adwords for Video
#vidpowbam
#vidpowbam
Views to Impression Testing
Tracking Success
Body copy goes here and such
#vidpowbam
#vidpowbam
YouTube Analytics / Traffic Sources / suggested Videos
Thanks
Don’t forget to tweet #vidpowbamDon’t forget to come say hi
#vidpowbam