victory of the commons
DESCRIPTION
The story of this presentation can be found in this post: http://yoast.com/victory-commons/TRANSCRIPT
Victory of the Commons
Give, and it willbe given to you.
Luke 6:38
Tragedy of the Commons @yoast
Reversed Tragedy of the Commons @yoast
Hippie... @yoast
History
History @yoast
History @yoast
Oldest article @yoast
Blog posts @yoast
Business
Business
The result of all that giving:
until 2010 I made no money whatsoever on WordPress.
@yoast
I was mowing the pasture all day long. @yoast
Business @yoast
Business
The result of that:
I needed a job in which I did other things (which happened to be consulting on SEO)
@yoast
The Economics of Open Source
Adam Smith @yoast
Adam Smith
Adam Smith stated that:
In competition, individual ambition serves the common good.
@yoast
Adam Smith
Meaning:
if every individual does what is best for him, the situation will be
most optimal.
@yoast
Adam Smith
Following Adam Smith would mean:
do what’s best for my wallet,and thus, stop developing open source plugins.
@yoast
Tragedy of the Commons @yoast
John Nash @yoast
John Nash @yoast
John Nash @yoast
Nash Equilibrium
“Everyone has to do what’s best for him and the group.”
@yoast
Nash Equilibrium
Looking for a Nash Equilibrium:
two equally important goals:- growing the company- improving our “pastures”
@yoast
So: making money
Consultancy @yoast
Website Reviews @yoast
Premium Plugins @yoast
Aside: the importance of good branding @yoast
Reputation @yoast
Reputation
Your reputation is a direct result of your “giving”, but: it’s easy to lose.
@yoast
http://www.flickr.com/photos/49512451@N00/2814014339/
Too many sheep on the pasture... @yoast
Or too much mowing of the pasture @yoast
Balance @yoast
Conclusion
Conclusion
Just developing open source software and giving it away all the time?
NOT GOOD.
@yoast
Conclusion
Open Source development and making money should go hand in hand.
@yoast
Conclusion
Profits support you growing your company.
@yoast
Conclusion
Part of those profits should be reinvested in the pasture.
@yoast
Conclusion
If we all do that, we all benefit.
@yoast
Conclusion
And we all get an even bigger and greener field to play on.
@yoast
Conclusion
So I don’t need just me to succeed.I need you to succeed as well!
@yoast
Conclusion
So: if you have a good business model, that supports
the growth of open source.
That way, we can truly have:
@yoast
Victory of the Commons @yoast
Volg ons :)Volg ons :)Twitter: @yoastFacebook: http://www.facebook.com/yoastSite: http://yoast.com/
The End.