victorias secret campaign
TRANSCRIPT
THE BIG IDEA
Take picture in VS clothes and
#ImAnAngelToo
Tag picture on Instagram or
10 winners a day
Competition to win $50 gift cards
to store
SUCCESS INDICATORS
Social network
presence (Klout)
Time customers
spend on website
Increase in online
traffic
BUDGET
3 hours a day to run sites at $250/hr=$22,500
for month
10 $50 gift cards per day=$500 for month
15 eight hour work days at $250/hr=$30,000
for month
$67,500 TOTAL FOR MONTH 1
GOALS
Increase in social media
presence
Competition grow each
month
Increase in online traffic
Increase in sales