KNOWLEDGE MANAGEMENT

Submitted to :-Mr. Supratik Ghatak

Submitted by :-Vibha Pandey

B5315020441302

Hari Menon, Co-Founder & CEO of Bigbasket

BigBasket.com

Online Grocery Business in Today’s Market

•The food and grocery retail in India is in excess of$294 billion of the total $490 billion retail market in India•The e-tailing part is growing owing to the massive adoption of ecommerce among the millennials and generation Z.•India’s e-tail market is pegged at almost $8 billion and is among one of the fastest growing markets

About BigBasket.com India’s largest player in the e-groceries segment has

recently raised $50 million from existing investors led by Bessemer Venture Partners

 With over 18,000 products and over a 1000 brands in their catalogue you will find everything you are looking for. Right from fresh Fruits and Vegetables, Rice and Dals, Spices and Seasonings to Packaged products, Beverages, Personal care products, Meats -they have it all.

The company plans to deploy the capital in expansion into new markets and introducing new (and faster services).

Bigbasket has earlier raised Rs 200 crores led by Helion Ventures and Zodius Capital in September last year. 

How Big Basket Operates?

Bigbasket is operational in seven cities (including six metros) currently and with fresh funding, it plans to expand to two more metros and 50 tier two cities. The funds will be used towards:

1. Warehouses2. Expansion3. One hour express deliveries

•The company is in the process of opening large warehouses (approximately 100,000 square feet) in the metros of Bengaluru, Hyderabad, Mumbai, Pune, Chennai, Delhi-NCR, Ahmedabad and Kolkata. •These eight warehouses will also cater to cities that fall within a 250-300 kmsto these metros. •For example, the Bangalore warehouse is serving Mysore at the moment, similarly Chennai can be a feeder to Madurai, Trichy; Ahmedabad to Surat, Baroda; and Hyderabad to Vijaywada, Vizag and Guntur. • There will be a support network of 60 smaller warehouses getting direct supply from the large warehouses.

Changes in Warehousing

Bigbasket has been launched in Kolkata and Ahmedabad by October 2015

By the year end(March 2016), Bigbasket aims to be present in 35 cities.

According to Hari Menon, Co-Founder and CTO,

Even after these launches, BB expect 60% of their revenues coming from metros.

Changes in Expansion

For emergency items, the company is introducing an option of one hour express delivery using a two-wheeler network of  Delyver, the startup acquired in January 2015.

Bigbasket is setting up dark stores or small warehouses with 1000-2000 SKUs, for the same which will get direct feed from the main warehouses.

Delyver co-founders are now a part of the management team of Bigbasket and the rest of the team will be supporting the one hour express delivery feature.

One hour express deliveries

•Bigbasket is processing almost 20,000 orders per day•The 2000 member team has a 70 percent blue collar workforce•Started second line hires of the company including the head of merchandising, VP of engineering and HR Director.•Revenues of the company in FY 2014-15 was 210 crores•BB is expecting the March 2016 revenues itself to be 200 crores($30M) exiting the fiscal year with a run rate of $400 million

Size of the basket

Continue… payment for 50 percent of

the orders is made online while the remaining is done offline(cash on delivery).

The platform also provides the option of using Bigbasket mobile wallet(closed wallet) or PayU money for online buyers

Bigbasket’s following targets in the next one year:

1. Automation in warehouses.2. Scale the footprint to 35 cities

with 60 dark stores.3. Raising $150 million. The

company has already appointed Citibank(as its investment bank) for the same.