VIBE MAGAZINEBy Koran Goldson

Big, bold, bright writing which promotes product by making itself seen on the shelves.

Things that will appear in the magazine. This will entice readers or people looking at the magazine to want to know what's inside it.

popular artists to attract attention. From the hip hop followers.

Barcode- to know how many units are sold

“the sexy”- hidden connotations. Implying obese ‘rick ross’ is eye candy for all girls.

Vibe magazine

Founded in 1993 by Quincy Jones and Time Warner, Vibe was an iconic brand for 16 years, responsible for setting trends among hip hop and mainstream culture. Vibe was then bought by miller publishing in 1996, who shortly after bought spin.

The publication features R&B and hip-hop music artists, actors and other entertainers.

The magazine and online websites are for the young, urban followers of hip-hop culture.

Vibe magazine appeals to “12- 24 year old”, both boys and girls (quoted from the president of vibe magazine – keith clinkscales) Although on the vibe media pack the average age of vibe readers is 27.

Vibe magazine hands out awards for the:

Ringtone of the year

Mix tape of the year

VH1 soul video of the year

Song of the year

Producer of the year

Breakthrough artist of the year

Best collaboration

R&B artist of the year

Hip hop artist of the year

Representational issues with ‘Vibe Magazine’

Mostly men on the front cover. Everyone who poses on the front cover

puts on a mean face.

Comparative study

NME MAGAZINE

Nme magazine

NME is a popular music publication in the United Kingdom, published weekly since March 1952. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s. It was the first British paper to include a singles chart. In the 1970s it became the best-selling British music newspaper. It was mainly associated with gonzo journalism, then became closely associated with punk rock.

Statistics: NME VIBE Male: 70% (readers) Male:50% Female 30%(readers) Female:50% Median age: 25 Median age:

18 Student 35% ABC1: 57% Circulation: 29,020- In 2004,

Circulation:825,000 Readership: 266,000 NME.com Unique Users: 1,996,458

NME and VIBE AWARDS Hall Radar Award

John Peel Award for

Innovation Best British Band Best International Band Best Solo Artist Best New Band Best Album Best Track Best Video Best Festival Best Dance floor Filler Hero Of The Year Villain Of The Year Most Stylish Least Stylish Worst Album Worst Band Best Book Best Small Festival Hottest Woman Hottest Man

Vibe magazine hands out awards for the:

Ringtone of the year

Mix tape of the year

VH1 soul video of the year Song of the year

Producer of the year

Breakthrough artist of the Year

Best collaboration

R&B artist of the year

Hip hop artist of the year

Vibe and NME magazine

These magazines concentrate on different parts of the music industry. Vibe magazine tends to focus on RnB, whereas NME focus on punk rock, indie music, etc. vibe and NME magazine are similar in some ways as they both tend to take medium shots of the artists put onto their magazine. The median age of NME readers is 25 and for vibe it is 18, suggesting that vibe magazine appeals to a younger audience. Also, mostly men read NME magazine (70%), in contrary to the 50%of men that read vibe magazine. This reinforces how unisex vibe magazine is unlike NME. Vibe magazine also came out mush later than NME but over the past couple years vibe magazine has overhauled NME in sells, becoming much more popular than NME.