VIACOM LAUNCHES ‘VIACOM PLAY PLEX’ SUITE OFBRANDED MOBILE TV APPSOffers ANYTIME, ANYWHERE access to best content from each ofViacom’s international brands Will be available to pay TV and mobile networksubscribers in iOS and Android in 180 countries

Info New York, NY | Published on: September 8, 2015

Summary Viacom has today announced the launch of Viacom Play Plex, a suite ofmobile TV apps allowing its distribution partners to offer smartphoneand tablet users around the world access to the best content from ALLits international TV brands, anytime and anywhere.

Details New York, 8th September 2015 – Viacom has today announced the launchof Viacom Play Plex, a suite of mobile TV apps allowing its distributionpartners to offer smartphone and tablet users around the world access to thebest content from ALL its international TV brands, anytime and anywhere.

Starting in the fourth quarter of 2015, the Viacom Play Plex apps will beavailable to launch in every one of the 180 international territories in whichViacom owns and operates TV channels*. There will be a separate mobilePlay app for each of Viacom’s major international TV channel brands –Comedy Central, MTV, Nickelodeon, Paramount Channel, Spike and BET– offering video-on-demand (VOD) access to a range of current and librarycontent, as well as a live, local linear stream of the relevant channel, and othercontent including games for Nick Play.

Viacom is exploring a number of different distribution options for Viacom PlayPlex, with the suite of apps being offered on both a collective and standalonebasis to existing pay TV partners in every territory to integrate into their TVEverywhere services where available. A number of pay TV providers havealready signed deals with Viacom to offer subscribers authenticated access tothe Nick app, including NOS in Portugal, while Viacom is collaborating with anumber of other providers on upcoming launches including Foxtel in Australiaand OSN in the Middle East and North Africa region. The Nick app, which hasbeen rolled out in five international markets since 2013, is being updated andrebranded as Nick Play internationally to become part of Viacom Play Plex.

Viacom will also look for new distribution partners for the Viacom Play Plexapps, including mobile network operators.

Bob Bakish, President and CEO, Viacom International Media Networks,commented: “Viacom Play Plex offers us maximum flexibility in distributing ourcontent as the way viewers consume their favorite TV shows continues toevolve. These apps are designed to complement our linear pay TV channelsand to allow our existing distribution partners to deepen and improve theentertainment experience they offer their subscribers. But, Viacom Play Plex

Viacom International MediaNetworks

Spokesperson

Julia Phelps (VIMN NY)julia.phelps@vimn.com +1 212 846 5288

VIMN_PR

Matt Baker (VIMN London)matt.baker@vimn.com +44 203 580 2101

VIMN_PR

also opens up new distribution opportunities for us, particularly in the fast-growing mobile TV sector, and, ultimately, positions us to succeed in a worldof more personalized entertainment services and greater consumer choice.”

Each branded Play app will be localized for each country in which it is madeavailable, both in terms of language and available content, giving users moreways to access Viacom’s global hits such as SpongeBob SquarePants,Catfish and Lip Sync Battle, as well as local productions.

Mobile TV viewers everywhere will enjoy an intuitive, video-focused userinterface and enhanced video player, which reduces loading and bufferingtimes, as well as an algorithmic menu that adapts to their tastes. Apps willinclude social and sharing components, and will be available in both iOS andAndroid to download from the Apple App store and Google Play storerespectively.

Bakish added: “Viacom Play Plex allows viewers across the globe to watch theTV shows they love from their favorite Viacom brands anytime andanywhere.We believe no other international entertainment company is offeringthis type of innovation at this scale, serving every major demographic in everymajor TV market.”

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Notes to Editors

*Excluding the U.S. where Viacom Media Networks already offers a range ofauthenticated mobile apps to support its TV channel brands.

The full list of apps available via Viacom Play Plex is as follows:

Comedy Central Play, MTV Play, Nickelodeon Play, Paramount ChannelPlay, Spike Play and BET Play.

Research from Viacom Strategic Insights illustrates the appeal of TVEverywhere (TVE) mobile TV services, allowing subscribers mobile access totheir pay TV packages. Almost all respondents to a recent research study saidTVE services added value to existing pay TV subscriptions, while more than 9in 10 agreed they were more likely to stay with their pay TV provider becauseof TVE. In the U.S., 8 in 10 viewers with access to authenticated TVE appsuse them to watch TV daily via mobile, while more than 6 in 10 have watchedmore TV overall since starting to use TVE.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc.(NASDAQ: VIAB, VIA), is comprised of many of the world’s most popularmultimedia entertainment brands, including MTV, Nickelodeon, ComedyCentral, BET, Paramount Channel, Channel 5 in the UK, VH1, VIVA,COLORS, Spike, Game One and Tr3s: MTV, Música y Más. Viacom brandsreach more than 3.4 billion cumulative subscribers in 180+ countries andterritories via more than 200 locally programmed and operated TV channelsand more than 550 digital media and mobile TV properties, in 40 languages.Keep up with VIMN news by visiting the VIMN PR Twitter feed atwww.twitter.com/VIMN_PR. For more information about Viacom and itsbusinesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter

feed at www.twitter.com/Viacom

Relevant links Viacom Play Plex sizzle

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About Viacom International Media Networks

Viacom International Media Networks(VIMN), a unit of Viacom Inc.(NASDAQ: VIAB, VIA), is comprised of many of the world’s most popularmultimedia entertainment brands, including MTV, Nickelodeon, ComedyCentral, BET, Paramount Channel, Channel 5 in the UK, VH1, VIVA,COLORS, Spike, Game One and Tr3s: MTV, Música y Más. Viacom’sbrands reach more than 3.2 billion cumulative subscribers in 170+ countriesand territories via more than 200 locally programmed and operated TVchannels and more than 550 digital media and mobile TV properties, in 40languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed atwww.twitter.com/VIMN_PR. For more information about Viacom and itsbusinesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitterfeed at www.twitter.com/Viacom

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