How 4 university friends battled US Mobile Market

Case Study

Facilitator: Viacheslav Rudenko

The idea:Experience

+Beer

+Jamaica

The people:Uni friends + Ex-coworkers +

Competitors

We thought: Make world a better place - save kids from the inappropriate content and online sexual harassment

They want: Fear of being cheated. Control their loved one

Rise money:

How to raise money by

refusing from money

- Lean Development- Weekly and Monthly Analytics- Growth hacking

Not spending it:

Rising action- PPI/PPC launch - June 10 First purchase $49.99

Knock down

Falling action● First refunds because of the JailBrake and

Not Remote service

● Complain to remove website mobispy.com from mobile-spy

● High churn rate around 30%

1. First refunds because of the JailBrake and Not Remote service

2. Complain to remove website mobispy.com from mobile-spy

3. High churn rate around 30%

● 301 redirect ● Record video tutorials ● Add testing on different phone models and OS

versions ● Add on-line customer support using live chat and

Skype US phone number● Decrease expenses from 15 to 7k per month

Finish line:

● December 2013 break even point reached● Ok it’s working let’s earn some cash ● Closing deal with a new owner - on March 2014

with $20k monthly gross income and 10k active users

Thank you!