via sponsorship packet 2016
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Festival Overview
Benefiting the New Beginnings Foundation
www.kentuckyfostercare.com
& Sponsorship KitElizabethtown, KYSeptember 10th
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www.viacolorikentucky.com
www.facebook.com/viacoloriky
@ViaColoriKY
info@viacolorik .com
2015 Major Via ColoriPartnerships and Sponsors
Elizabethtown Tourism Woodforest National Bank
Hardin Country SheriffsDepartment
Swope Family of Dealerships
Passport Health Plan
Your Community Bank
Humana Care Source
Beautifully Bare
Walt Disney World Co.
Make It Happen Reality
Apollo Mechanical
WqxE 98.3
107.3 the Point
The Business House LLC
Elizabethtown Heritage Council
Benefiting the New Beginnings Foundation | www.kentuckyfostercare.com
Via ColoriStats at a Glance:
Over 15,000 festival attendees each year.
Over 100 Artists from Kentucky, the UK, and 11different states.
20+ Media Outlets
50 Musicians
Participation from 14 organizations.
Over 100 Sponsors
87 Booths
13 Food Truck Vendors
200+ Volunteers
10,000 users reached on Facebook
100 Twitter Followers
Over 20,000 hits to the website in the week leading
up to the festival.
Record setting sales for vendors and local businesses
during the festival.
3,000 organic video views of the Via Colori
promotional video the day before the festival.
Over 1,000 posters printed for the event.
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What is Via Colori?
Via Colori is a street painting festival in which hundreds of artists, community
organizations, vendors and partners come together to host the most creative festival
in Kentucky. Approximately 100 artists will come with the intent of making an artistic
masterpiece on a large scale, directly on the streets of Elizabethtown. This event is
completely built by the community. We will have music on three stages, Star Wars,
craft and direct sale vendors, art vendors, family friendly activities, such as child street
painting and superhero visits, bounce houses, a family photo tent, additional non-
profits in an awareness section, a food court, street performers, community leaders,
costumed characters, an art gallery dedicated to child created pieces, and of course,
street art!
Why Support Via Colori?
Why Supp ort Via?Simple!
Support Via because Via supp orts fos ter ch i ldren!
Via Colori is a celebration of art in order to raise awareness for the
children of our community. Via is hosted by New Beginnings Foundation,
a registered 501(c)(3). New Beginnings Foundation supports New
Beginnings Family Services a therapeutic foster care and adoption agency.
They provide care to children who are in the custody of the state, and are
displaced from their biological family. Many of these children haveexperience a severe trauma, abuse, neglect and/or abandonment.
New Beginnings Family Services serves children birth-18 years. We are
similar to traditional foster care, except we place children who have special
needs and require more frequent agency support than a traditional foster
care agency. Our services are much more intensive, and our foster parents
are equipped with the skills they need to provide love and support to these
special children. These children may be afraid, confused, angry, or
heart-broken from being separated from their families. They need a caringenvironment that will boost their self-esteem, provide encouragement and
most importantly love.
New Beginnings Family Services spends less than
10% of our annual gross income on administrative
costs. The majority of our funds go directly to our
children and families, ensuring they have
everything they need to live a happy, healthy life.
#A
rtSaves
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41%earn ahousehold income
of$65,000or more.
Audience prof
Anglo
56%
Hispanic21%
African
American
11%
Asian
6%
Other
6%
ETHNICITY BREAKDOWN
57%
Female
Festival Demographics
25%
31%
37%
6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Age
Festival Age-Range
1-17 Years Old 18-39 Years Old
40-60 Years Old 60+ Years Old
43%Male
MartialStatus
65%Married
35%Single
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj7woS9x6zKAhVK6yYKHaF9CqIQjRwIBw&url=http://damronchiropractic.com/tag/aging/&bvm=bv.112064104,d.eWE&psig=AFQjCNEmgCpq1tAHaE0TKCFieTgXXnLjjw&ust=1452972751021754 -
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The Word On The Street!
Benefiting the New Beginnings Foundation | www.kentuckyfostercare.com
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiG3b65-MfKAhUBLyYKHTbKAdUQjRwIBw&url=http://www.clipartbest.com/pink-paint-splatter-png&bvm=bv.112454388,d.eWE&psig=AFQjCNGIY14mn0CRp-i2PpwnKsmyNgo9lQ&ust=1453913616594670http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiG3b65-MfKAhUBLyYKHTbKAdUQjRwIBw&url=http://www.clipartbest.com/pink-paint-splatter-png&bvm=bv.112454388,d.eWE&psig=AFQjCNGIY14mn0CRp-i2PpwnKsmyNgo9lQ&ust=1453913616594670http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiqsd-B-cfKAhVFJiYKHT2KAIoQjRwIBw&url=http://www.clipartbest.com/splat-green&bvm=bv.112454388,d.eWE&psig=AFQjCNFZMovlZW3oNbqcFFgiZzc7Plf8oA&ust=1453913767450653http://www.cliparthut.com/help-paint-clipart.htmlhttp://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiqsd-B-cfKAhVFJiYKHT2KAIoQjRwIBw&url=http://www.clipartbest.com/splat-green&bvm=bv.112454388,d.eWE&psig=AFQjCNFZMovlZW3oNbqcFFgiZzc7Plf8oA&ust=1453913767450653http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiG3b65-MfKAhUBLyYKHTbKAdUQjRwIBw&url=http://www.clipartbest.com/pink-paint-splatter-png&bvm=bv.112454388,d.eWE&psig=AFQjCNGIY14mn0CRp-i2PpwnKsmyNgo9lQ&ust=1453913616594670http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj13aSa-MfKAhVGwiYKHUJ8CqoQjRwIBw&url=http://www.clipartbest.com/paint-splatter-clip-art&psig=AFQjCNHAsIo8thuJvMo2xd98ZMyYVsFZbg&ust=1453913002815439http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiuuoj798fKAhXI7CYKHU39AFYQjRwIBw&url=http://www.clipartpanda.com/categories/paint-splatter&psig=AFQjCNHAsIo8thuJvMo2xd98ZMyYVsFZbg&ust=1453913002815439http://www.cliparthut.com/help-paint-clipart.html -
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Support Via Support the Arts Support Kentuckys foster children
Benefiting the New Beginnings Foundation www.kentuckyfostercare.com
2016 Sponsorship
Packages & Benefits
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PICTURE
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Via Colori2016
SPONSORSHIP OPPORTUNITIES
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Special Sponsorships
$3,000
Sponsors the bands, stages,music, and entertainment.
Opportunities:
Name and logoprominently displayed onthe entertainment stage,viewed by 15,000+attendees.
Logo represented onwebsite, social media, andprinted materials.
Name and logoprofessionally painted on a10 X 10 artist square.
Booth space provided tohand out companypromotional items.
Promotional items includedin artist swag bags.
Ability to post companybanners at allentertainment points at thefestival.
2 Complimentary parkingpasses.
Sponsors the artistreception the evening
before Via Colori.
Opportunities:
Name and logoprominentlydisplayed at ArtistReception.
Logo represented onwebsite, social
media, and printedmaterials.
Name and logoprofessionallypainted on a 4 X 4artist square.
Promotional itemsincluded in artistswag bags.
Opportunities:
Name and logoprominently displayedat Imagination FestivalSection.
Logo represented onwebsite, social media,and printed materials.
Name and logoprofessionally paintedon a 6 X 6 artist square.
Booth space provided tohand out companypromotional items.
Promotional itemsincluded in artist swagbags.
1 ComplimentaryParking Pass.
Sponsors all childrensactivities; super hero photos,
chalk painting, interactivechild activities, etc.
$1,500
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Represent your community, represent your campaign, represent the cause.
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Commitment Form
YES! I want to sponsor the Via ColoriStreet Painting Festival 2016, the most creative,family friendly festival ever, and tell the world how much I love Elizabethtown, Kentucky,
and all of its artistic glory.
Full Name:_________________________________Company Name:__________________________________
Mailing Address:______________________________________________________________________________
City:_______________________________________State: _____________________Zip:___________________
Phone Number:_______________________________Mobile Phone:__________________________________
E-Mail Address:______________________________________________________________________________
Basic Sponsorship Commitment:
The Da Vinci Sponsorship Package
The Van Gough Sponsorship Package
The Picasso Sponsorship Package
The Monet Sponsorship Package
Special Sponsorship Commitment:
Via Front-And-Center SpecialSponsorship
o Only 2 available.
Via Bambini Special Sponsorship
o Only 4 available.
Via Artisto Special Sponsorship
o Only 2 available.
Political Sponsorship Commitment:
The Red Political Sponsorship
The White Political Sponsorship
The Blue Political Sponsorship
The Eagle Political Sponsorship
Other Sponsorship Commitment:
A La Art Sponsorship Exchange:______________________________________________
______________________________________________
______________________________________________
______________________________________________
___________________________________________________________________________________________________
**Drop off or mail this completed form and yoursponsorship check made payable to New Beginnings
Foundation to:
New Beginnings Family Services, Inc.
Attn: Dusty June Siravo
8151 New LaGrange Rd.
Louisville, KY 40222(Commitment is not secure until payment is received.)
**The deadline for sponsorship commitments are
August 1st, 2016or until all spots have been filled.
Sponsor To-Do List
Submit sponsorship commitment to DustyJune Siravo of New Beginnings FamilyServices by deadlines outlined above.
Upon notification of sponsorshipconfirmation, submit business logo in vectorformat (PDF or EPS] and as full-color jpg[250 pixels maximum dimension] via emailwith your business name in the subject lineto [email protected]
Drop off your contribution to Artist SwagBags (100 qty.) by September 1st, 2016.
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