rethink your drinkVi

Obesity in the United

Liquid Calories

Enable users to have great-er control and knowledge of their nutritional intake through a product that is easy to integrate in their ev-eryday lives

rethink your drink

7.5

0.485

3.39

2.0

1.25

0.375

2.4

3.3

2.5

2.0

1.5

rethink your drink

Im-

Ease of Adoption

kitchen scale

phone apps

oil dispenser

ying yang plate

rethink your drink

learning through repetition changes behavior

rethink your drink

rethink your drink

Assump&ons  

US  Popula&on   312,598,747

%  of  Americans  who  live  healthy   3%  

#  Americans  who  live  healthy   9377962  

%  of  Healthy  Americans  consumers   1%  

#  of  Consumers   93780  

Retail  Price:   $5    2012   2013   2014  

Income  Statement   Year  1   Year  2   Year  3  Units  Sold   8000   14067   23445  Rev   24000   42201   70335  COGS   8000   14067   23445  R&D   10,000   3,300   3,300  SGA   5000   5000   5000  Import  Tax   1800   3165.075   5275.125  Total  Costs   24800   25532.075   37020.125  Profit   -­‐800   16668.925   33314.875  Tax   280   5834.12375   11660.20625  Net     -­‐1080   10834.80125   21654.66875  

rethink your drink

rethink your drinkVi