#vi donate pdf
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lights. cameras. donations.
March 6th, 2013 • #VIDonate
Brent Grinna, CEO & Founder, EverTrue@brentgrinna
Chris Savage, CEO & Founder, Wistia@csavage
In the US the average web visitor watches:
250 Videos a Month
*bethkanter.org
Two-thirds of the world’s mobile data traffic will be video by 2016.
*wecapture
Netflix is the largest source of internet traffic in the US.
*mgadget
87% of online marketers use video content.
*factbrowser
#VIDonate
> abc
59% of Senior Executives prefer to watch video
instead of reading text
*wecapture
Today’s Action
• Use of Video in Advancement• Messaging to Your Community• Video Production On a Budget• Establishing Benchmarks• Low Cost Tools You Can USE TODAY
Today’s Action
• Use of Video in Advancement• Messaging to Your Community• Video Production On a Budget• Establishing Benchmarks• Low Cost Tools You Can USE TODAY
We Asked:How is your institution
using video today?
“Front page of website marketing, YouTube videos about the school, sharing classroom
activities, promoting Admissions”
“to tell the story of what it means to be a _____ alum”
“For annual fund raising, for FB posts, for creative messaging with students, young alumni”
#VIDonate
“Rarely, ineffectively...”
“Not enough.”
“we're not...”
“limited YouTube videos”
CASE SURVEY
Use of Video in the ISL
31%
50%
19%
None YouTube Vimeo
13% SCHOOLS HAVE VIDEO ON ALUMNI HOME PAGE
50% SCHOOLS HAVE ALUMNI CENTRIC VIDEO CONTENT
Video Channels
25% SCHOOLS HAVE ANNUAL FUND VIDEOS
#VIDonate
25% SCHOOLS HAVE VIDEO ON ALUMNI HOME PAGE
Use of Video in the Ivy League
100% SCHOOLS HAVE ALUMNI CENTRIC VIDEO CONTENT
#VIDonate
50% SCHOOLS HAVEDEDICATED ALUMNI CHANNELS
http://bit.ly/XyTmPK
Participation
#VIDonatehttp://bit.ly/qxCor5
Donor Recognition
http://bit.ly/XKYGQV
Saying Thank You
http://bit.ly/Y6qyLr
Alumni Stories
Today’s Action
• Use of Video in Advancement• Messaging to Your Community• Video Production On a Budget• Establishing Benchmarks• Low Cost Tools You Can USE TODAY
#VIDonate
Video Messaging
http://wistia.com/blog/the-art-brevity/
new donors repeat donors leadership donors
young alumni,untapped
annual fund,loyal givers
major gifts,evangelists
Video Length
CUT ONE:ADVICE FROM VT*
WAITING FROM GARY
http://vimeo.com/40251966
http://vimeo.com/40251966
http://vimeo.com/40251966
Today’s Action
• Use of Video in Advancement• Messaging to Your Community• Video Production On a Budget• Establishing Benchmarks• Low Cost Tools You Can USE TODAY
#VIDonate
The Power of Lighting
#VIDonatehttp://wistia.com/blog/your-first-lighting-kit/
Canon 5D
#VIDonatehttp://wistia.com/blog/shot-on-an-iphone/
Today’s Action
• Use of Video in Advancement• Messaging to Your Community• Video Production On a Budget• Establishing Benchmarks• Low Cost Tools You Can USE TODAY
#VIDonate
Measuring Success
Today’s Action
• Use of Video in Advancement• Messaging to Your Community• Video Production On a Budget• Establishing Benchmarks• Low Cost Tools You Can USE TODAY
#VIDonate
http://50grove.wistia.com/
http://wistia.com/learning
Q & A
#VIDonate
