veterans benefits consultants marketing package

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Using the Veterans Aid and Attendance Benefit to Find New Clients or Customers

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Some users of our package could double or triple their business with this marketing tool. The package is complete and includes training materials, compliance instructions, an Internet lead system, promotional materials, ghostwritten articles, exciting new business strategies and a seminar marketing system.

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Page 1: Veterans Benefits Consultants Marketing Package

Using the Veterans Aid and Attendance Benefit

to Find New Clients or Customers

Page 2: Veterans Benefits Consultants Marketing Package

Because veterans are so anxious to find out about their benefits, your educating them on this little known income program -- that could produce as much as $1,949 a month in additional income -- will have veterans or their surviving spouses or their children calling you on the phone.

Very Few People Have Heard About the Veterans Aid and Attendance Benefit

Page 3: Veterans Benefits Consultants Marketing Package

Roughly 40% of all seniors are veterans or surviving spouses and the National Care Planning Council estimates at least 33% of all seniors -- over 11 million of them -- could qualify for the aid and attendance benefit under the right circumstances.

Over 11 Million Potential Clients

Page 4: Veterans Benefits Consultants Marketing Package

A Huge Marketing Opportunity

• Whether they get the benefit or not, by making them aware of this valuable income, you will acquire new business from veterans' children or directly from veterans themselves.

• This is a huge marketing opportunity for you and allows you to get in front of people and acquire tons of new clients in a way that is easy, fun and highly rewarding; using an entirely new approach that your competitors are not aware of.

• It's easy to get people to sign up for an appointment. You'll have plenty of people to talk to. The big problem is finding enough time in the day to help those who could benefit from your services or product.

Page 5: Veterans Benefits Consultants Marketing Package

Veterans Benefits Consultant Package

Page 6: Veterans Benefits Consultants Marketing Package

Training Portion of the Package

The training portion of the consultants package consists of 3 books and a resource binder to instruct you how to get started, how to keep compliant with rules and regulations, how to use our marketing materials and how to implement a number of unique business strategies. We also provide a number of one-on-one phone consultations, as needed, to round out your training. Here are the 3 books…

Page 7: Veterans Benefits Consultants Marketing Package

"Operations Manual for the Veterans Benefits Consultants Package"

260 pages. This manual is to be used hand-in-hand with the aid and attendance handbook and possibly the Medicaid secrets book to provide the necessary training for you to organize and manage your consulting practice.

Many of the strategies and ideas in this book will allow you to provide services that your competitors do not provide. This allows you to offer unique services that will have members of the community coming to you for help. The book also contains a number of marketing ideas and strategies to help you attract more clients and customers to your business.

Page 8: Veterans Benefits Consultants Marketing Package

"Aid and Attendance Handbook for Professionals and Consultants"

Software Included. 782 pages. This is your training manual. Please read the applicable sections in this book so that you can provide reliable information to your clients. If you are not an attorney, do not provide any detailed instructions about applying for the benefit. On the other hand, informing your clients about what is necessary for a successful claim is, in our opinion, not becoming involved in the claims process. The bulk of the Handbook is devoted to the aid and attendance benefit.

After reading the first 12 chapters in the book, you should have a good understanding of how the claims process for Pension or Death Pension works. We provide Medicaid planning strategies as well as several case studies to help you understand how to help your clients meet the asset test and how a typical claim unfolds. Finally, the book comes with software that helps you estimate the Pension income before and after asset transfers or conversions.

Page 9: Veterans Benefits Consultants Marketing Package

257 pages. If you are not familiar with Medicaid rules since the Deficit Reduction Act, you need to read this book

"Medicaid Secrets" Written by Gabriel Heiser

by Elder Law Attorney Gabriel Heiser. This book will give you a better understanding of how to advise your clients on what could happen if they need to apply for Medicaid.

Page 10: Veterans Benefits Consultants Marketing Package

Resource Binder: A Three Ring Binder Containing the Following Documents and Instructions

• TAB 1 – INSTRUCTIONS• Instructions for Using the Materials in this Binder. Also on Documents CD• Description and Use of the "CD-Documents and Instructions"• Instructions for Using the Presentation Materials• Instructions for Using the Articles• Instructions for Printing the Brochure• TAB 2 – LECTURE BOOK• Copy of 8.5 x 11 Version of "Long Term Care Benefits for Veterans" on

Documents CD• A larger formatted version of the booklet "Long Term Care Benefits for Veterans"

to be used with more formal presentations and as a more professional presentation approach.

• TAB 3 – LECTURE NOTES • Copies of Presentation Sign-Up Survey and Lecture Notes on Documents CD• Copy of the Presentation Sign-Up Survey• Three Lecture Note Versions with Slides• Three Lecture Note Versions without Slides• TAB 4 – ARTICLES • Copies of the Articles on the Documents CD and a Sample News Release• Sample News Release• 22 Veterans Benefits Articles• TAB 5 – WEBSITE • Instructions for Editing Your Website. Also on Documents CD• CD PACKET – 7 CDs • Contains the seminar marketing system power point presentations and copies of all documents.

Page 11: Veterans Benefits Consultants Marketing Package

Marketing Portion

A Uniquely Targeted, One Year Listing of Your Services

All of this is included in your first year's fee. At the end of your first year, you can renew this listing service and your targeted website tied to it, beginning at $19.00 a month. This ongoing fee includes listing changes, and NCPC membership as well as your monthly website hosting fee as well as making minor changes to your website.

This listing is tied to the most highly visited page on our website -- one that deals with veterans benefits. We drive traffic from your listing on our website to the website we create for you. This traffic directed to your website creates sales lead requests for your services. Only those people who have purchased our consultants package are allowed to participate in this unique listing service. Our current veterans consultants are receiving anywhere from 10 to 30 requests from the public every month from their listings.

To view a sample of this listing please go to http://www.veteransListing.com.

Page 12: Veterans Benefits Consultants Marketing Package

Your Own Uniquely Targeted Veterans Consultants Website

Creation of your website is included in your first year's fee. You receive several design options for this website. We can customize, to a certain extent as well, without charging any extra fee.

To see the two design options of the targeted websites that we create for you please go to www.utahveterans.com or www.veteransutah.com .

These are websites for Chris Merrill who is a veterans benefits consultant in Utah. Chris does planning for long term care and provides veterans benefits information, which is part of his service. Chris also has another website for his planning practice. By having additional websites to describe his veterans consulting service, Chris is generating more internet inquiries than he would with just his planning site.

Page 13: Veterans Benefits Consultants Marketing Package

A PDF Template for a Color Brochure to Promote Veterans Benefits Consulting

This brochure is an 8 1/2 x 11 document printed on both sides and tri-folded with a blank panel on the back panel for inserting your contact information.

“Long Term Care Benefits for Veterans” Booklets A Set of 20 Come in the Package

We suggest that the booklets be used as an educational handout, as instructions for those who wish to understand the claims process and as the textbook for our seminar marketing system.We include, in your package, the PDF version of this book so that you can print it yourself and you have our permission to reprint and use it for any purpose in any quantity.

If, for some reason, you cannot print your own versions, you can buy these booklets at a cost of $3.95 apiece; includes shipping. You must order this book in quantities of 20 or more.

Page 14: Veterans Benefits Consultants Marketing Package

A Seminar Marketing System for Educating Groups on Long Term Care Benefits for Veterans

The seminar system includes 35 PowerPoint slides, 35 matching participant handouts for direct lecture without slides and a DVD with combinations of the 35 slides for 3 different length presentation options. This system is designed to mix and match slides to accommodate different groups or different presentation lengths of time. Instructions on how to promote seminars and how to present them are included in the operations manual provided with the package.

This packet contains 22 ghostwritten articles on veterans benefits that you can use for any purpose as if you had written these articles yourself. We also include a sample news release. To view the titles of the articles and information about our success with using articles go to http://www.longtermcarelink.net/a13consultant_articles.htm

To view sample slides go to http://www.longtermcarelink.net/a13consultant_slides.htm

Ghostwritten Articles for Use in Seniors’ Publications, Newspapers and for Internet Marketing

• as a mailer to your existing clients, • for newspaper or magazine feature articles or • for seniors publications.

Examples of using these articles would include: • use on your website, • use on your personal blog,

Page 15: Veterans Benefits Consultants Marketing Package

Business Strategies Portion

The operations manual provided with this package gives you detailed information on how to implement our suggested business strategies. Any or all of these strategies will help you expand your practice or business and keep ahead of your competition -- even if you are already acting as a veterans consultant in your area.

• Using VA Caregiver Contracts for Finding New Clients or Customers

• Using the Tax Requirements for Paid Family Caregivers to Cement Your Relationship

• Using Compliance in Representation to Stay Ahead of Your Competition

• Organizing a Long Term Care Planning Practice to Expand Your Services and Avoid Legal Restrictions

• Understanding and Using Search Engine Optimization Strategies for Your Website

• Providing 15 Different Financial Strategies for Long Term Care Planning

• Obtaining the Pension Benefit for Family Member Personal Care Arrangements

Page 16: Veterans Benefits Consultants Marketing Package

Practitioner Examples

Here are some examples of practitioners using Internet sites, community awareness programs and seminars -- as found in our marketing package -- to get in front of and make veterans or veterans' children their customers and clients.

Page 17: Veterans Benefits Consultants Marketing Package

Florida Life Insurance and Annuity Sales

Sunmark Group in Orange Park, Florida reports getting crowds of 100 to 200 people in veterans benefits seminars conducted by the agency all over the state. The agents use the aid and attendance benefit to prospect for life insurance and annuity sales.

Page 18: Veterans Benefits Consultants Marketing Package

New Jersey Long Term Care Insurance

According to an article in "Advisor Today," Barbara Steinberg of BLS advisers in New Jersey is using the aid and attendance benefit to prospect for sales in long term care insurance. Quoting the article --"Steinberg’s business is so good that her community-service outreach has become her sole prospecting method." ‘I don’t buy lead cards, names or mailing lists,” she says. . . . “Our phone rings off the hook all day.’"

Page 19: Veterans Benefits Consultants Marketing Package

Texas Elder Law Attorney

Richard Barron – an Elder Law Attorney in the Dallas, Texas area – reports outstanding results using our consultants marketing package to acquire new clients.

According to Barron,"I was hesitant at first since I just invested in a new law firm web site, but I was so pleased with the personal service and professional design of the Veteran’s Website plus all of the additional marketing material provided with the Veterans Consultants Package, coupled with the reasonable cost, I could not pass it up. I was right. I have received over 50 leads in just the first two months and the web site ranks high in the search engines, thanks to the optimization already done and tested. Is it worth the price? Without a doubt…I would highly recommend this system, if you want to expand into the VeteransBenefits or are already providing thisservice. This system will not let you down!"

Page 20: Veterans Benefits Consultants Marketing Package

Kansas Insurance and Annuities

David Landwehr of Wichita, Kansas is a prolific producer in the area of long term care insurance and annuities. He uses our marketing package as one way to get in front of healthy veterans and the children of older veterans to sell his products. Our Internet lead generation program alone provides him over 25 sales leads a month. And this is only one of three marketing components in our veterans marketing package.

Page 21: Veterans Benefits Consultants Marketing Package

Pacific to the Atlantic Home Care Companies

Home care companies across the country use the aid and attendance

benefit to create a source of funding for home care services.

Page 22: Veterans Benefits Consultants Marketing Package

30 Day Money Back Guarantee

• Our marketing program is only $1,600 for the first year and $19.00 a month for each year thereafter.

• We also offer it for sale in monthly installments.

• We offer phone consultation training with the purchase to help you understand the marketing strategies and to help you with your first cases.

Page 23: Veterans Benefits Consultants Marketing Package

To learn more

Call 801.298.8676 and ask for Tom

Visit Our Websitewww.longtermcarelink.net