veteran golfers association - golf...
TRANSCRIPT
IT’S MORE THAN JUST A GAME
SSG Micah TilleyUS Army2015 Men’s Champion
CW2 Kris EngelhauptUS Army2015 Women’s Champion
The VGA is a 501 (c)(3) nonprofit organization committed to promoting the game of golf to veterans and their family members. Our programs allow VGA members to compete, socialize, and remain physically active through the game of golf.
By hosting regional league play competitions, tournaments, and national championships, the VGA helps reinforce values like integrity, respect, and perseverance.
Additionally, the VGA focuses on Post Traumatic Growth initiatives to help veterans and their family members cope with combat related injuries, stress, and suicidal tendencies. Using golf as an alternative activity, these veterans can choose a more productive way to deal with combat related stressors that affect their everyday lives.
VGA MISSION STATEMENT
2016 VGA SCHEDULEPGA 2016 Merchandise ShowJanuary 26-29Orlando, FL
Chambers Bay ®
Chambers Bay ®
FreedomDRIVE FOR
VGA TourMarch - JulyAll Participating VGA Chapters
Tuesday for the Troops FundraiserApril 5 Jones Creek Golf Club, Augusta, GA
Drive for Freedom FundraiserJuly 3-4All Participating VGA Chapters
Central Super RegionalSeptember 4-5Black Wolf Run, Sheboygan, WI
South Super RegionalSeptember 10-11Fallen Oaks, Biloxi, MS
North Super RegionalSeptember 17-18Queenstown Harbor, MD
2016 VGA ChampionshipNovember 6-9Pinehurst, NC
West Super RegionalOctober 1-2Chambers Bay, Tacoma, WA
VGA MEMBER DEMOGRAPHICSSTATS:
55%
3%
19%
12%
1%
ARMY
MARINES
NAVY
FAMILYMEMBERS
AIR FORCE
COAST GUARD
BRANCHOF
SERVICE
10%
“Largest VeteranGolfing Organization
in the country”
• Members 650 Since January 2015
• Local VGA Chapters: 91 • States Represented: 42• Combat Wounded
Veterans 15%
Male89%
1.5%19%33%33.3%
Vietnam War
Post 9/11
GulfWar
KoreanWar
Female11%
96%Represented
2015 VGA CHAMPIONSHIP DEMOGRAPHICS
STATS:
Male87%
Officer25%
Enlisted75%
Female13%
DEPLOYMENT STATS:
2015 VGA CHAMPIONSHIP WINNERS:
Total Veterans:
Average Age:
States Represented:
Most Represented State: 10
SSG Micah Tilley - US Army - 70/75CSM Frank Debois - US Army - WV - 78/77 A-FLIGHT
B-FLIGHT
C-FLIGHT
FEMALE-FLIGHT
28% 23% 21% 7%
AmputeesPTSDCount
TBICount
PurpleHearts
ARMY
51%
2%
17%
MARINES
NAVY
AIR FORCE
COAST GUARD
BRANCHOF
SERVICE
13%
COL Ken Dobeck - US Army - 80/79 LCPL Tim Lang - US Marines - WV - 83/86
SSGT Doug Praytor - US Air Force - 84/92SGT Andrew Smith - US Army - WV - 96/103
CW2 Kris Engelhaupt - US Army - 80/84SCPO Dawn Kadolph - US Navy - WV - 97/104
8244
28
WarTime
GolfersS e r v e d
1950
2015
100+ years
17%
2015 VGA MEDIA REACH
5757 Million
consumer media impressions
$917,543Ad value generated
through editorial coverage via broadcast,
print & online
40+Stories in national,
regional & trade media
150:1Return on PR investment
25,792,325
57,094,148
1,295,800Radio
30,006,023Print
TV
GOLFWEEK
NBC Golf ChannelMorning Drive
Spotlight
NATIONAL CHAMPIONSHIP PRESS COVERAGE
TotalReach
Open to all veterans: active duty, retired, disabled, or discharged. Open to all veteran family members: parents, siblings, or dependents 18+ One-Year Free USGA approved handicapOne-Year Free subscription to Golf Digest Access to compete in local VGA Tour tournaments Access to compete in post-season golf tournaments at top coursesAccess to compete in VGA Championship at Pinehurst #2Access to connect with other local and national VGA chapter membersReceive discounts on greens fees, equipment and apparel
FREEFREEFREEFREEFREEFREEFREEFREEFREE
FREEFREEFREEFREEFREEFREEFREEFREE
FREEFREEFREE
FREEFREE
FREE
Receive a free embroidered VGA pin flag to place on the 1st holeYour course added to the VGA golf course databaseIncrease the number of rounds played at your courseVGA retail display added to your pro-shopAbility to offer VGA members exclusive discounts at your course Ability to host VGA Tour events at your course Ability to host annual VGA Drive for Freedom fundraiser July 3-4 Ability to thank veterans for their service to our nation
Full licensed rights to utilize the VGA logo on your marketing materialsFirst rights as title sponsor for VGA signature events Your logo on the main page of all VGA websites
Partial licensed rights to utilize the VGA logo Your logo as a silver member on the VGA website sponsor page
Your logo as a bronze member on the VGA website sponsor page
$40
$100
$50,000
$25,000
$10,000
VGA MEMBER BENEFITS
VGA MemberANNUAL RATE
Golf Course Member
Corporate Gold Member
Corporate Silver Member
Corporate Bronze Member
ELIGIBILITY REQUIREMENTS
VGA Tour Divisions
ACTIVE DUTY
RETIRED
DISABLED
DISCHARGED
ACTIVE DUTY
RETIRED
DISABLED
DISCHARGED
VETERANS WOUNDED
+18 YRS OLD
DEPENDENTS
SIBLINGS
PARENTS
FLIGHTS FLIGHTS
FAMILY
FLIGHTSA
B
C
D
Female
A
B
C
D
Female
A
B
C
D
Female
VGA TOUR REGIONS
Region 1: West
Region 3: South
Region 2: Central
Region 4: North
40 Tournaments
9 Tournaments
14 Tournaments18 Tournaments
2016 VGA SUPER REGIONALS
2016 VGA Championship:• Nov. 6-9• FREE for all Participants.
Including Golf, Lodging, Travel & Food
• Pinehurst #2 – Pinehurst, NC• 96 Player Slots• 80 Veterans & 16 Family Slots
Chambers Bay ®
Chambers Bay ®
Central Qualifier: $250Sept. 4 & 5 • Whistling Straits – Sheboygan, WI• 100 Player Slots • 90 Automatic (Top In Points) • 10 - 18 hole play-in slots• Top 24 in points will advance
South Qualifier: $250• Sept. 10 & 11 • Fallen Oak – Biloxi, MS• 120 Player Slots • 90 Automatic (Top In Points) • 30 - 18 hole play-in slots• Top 24 in points will advance
North Qualifier: $250• Sept. 17 & 18 • Queenstown Harbor
Queenstown, MD• 120 Player Slots • 90 Automatic (Top In Points) • 30 - 18 hole play-in slots• Top 24 in points will advance
West Qualifier: $250 • Oct. 1 & 2• Chambers Bay – Tacoma, WA• 120 Player Slots• 90 Automatic (Top In Points)• 30 - 18 hole play-in slots• Top 24 in points will advance
CHAMPIONSHIPPINEHURST #2
November 6-9
TM
20 16
2016 CHAMPIONSHIP SCHEDULE
Sunday, November 6, 20168:00 am - Players arrive at Pinehurst 1:00 pm - ParaPro Long Drive Competition Pinehurst #57:00 pm - Cocktail welcome reception8:00 pm - Colt Ford Concert at the Fair Barn
Super Regionals
Monday, November 7, 2016Sponsor Tournament VetAm – Pinehurst #57:30 am - Morning registration/ grab-n-go breakfast (AA Chorus, Golden Knights)8:00 am - National Anthem & Posting of colors8:30 am - Shot gun start12:00 pm - Lunch for all groups1:00 pm - Veteran Putting Challenge 5:30 pm - Kickoff Dinner & Guest Speaker
Tuesday, November 8, 2016Day 1 - VGA Championship – Pinehurst #47:30 am - Morning registration/ grab-n-go breakfast8:30 am - Tee times begin Flight C, B, Female, A7:00 pm - Operation Double Eagle at the Fair Barn
Wednesday, November 9, 2016Day 2 - VGA Championship – Pinehurst #27:30 am - Morning registration/ grab-n-go breakfast8:30 am - Tee times begin Flight C, B, Female, A2:30 pm - Leader board scores posted4:00 pm - Awards & Red Jacket Ceremony7:00 pm - Champions Dinner (By invite only)
SSG Micah TilleyUS Army2015 Men’s Champion
Central Qualifier• Sept. 4 & 5 • Sheboygan, WI
VGA Tour, March - July, 2016
North Qualifier• Sept. 17 & 18 • Queenstown, MD
South Qualifier• Sept. 10 & 11 • Biloxi, MS
West Qualifier• Oct. 1 & 2• Tacoma, WA
REGIONAL SPONSORSHIP PACKAGES
Double Eagle Sponsorship $8,000• 4 Complimentary Rounds @ Regional Site• Full Page ad in Tournament Program• Recognition on all Event Signage• Recognition on all Emails to VGA Members• 8 Tickets to Pre Tournament VIP and Player Reception• 8 Tickets to VIP meet and greet amongst Sponsors• Includes food & 16 Drink Tickets• 4 2 night/2 day Stay• Hole Signage & Scoreboard Ad• Reserved Tables @ Events• Advertisement on VGA Webpage• Listed on Sponsor Brochure @ National Championship• 4 VGA Golf Shirts
Eagle Sponsorship Packages $6,500• 3 Complimentary Rounds @ Regional Site• Full Page ad in Tournament Program• Recognition on all Event Signage• Recognition on all Emails to VGA Members• 6 Tickets to Pre Tournament VIP and Player Reception• 6 Tickets to VIP meet and greet amongst Sponsors• Includes food & 12 Drink Tickets• 3 2 night/2 day Stay• Hole Signage & Scoreboard Ad• Reserved Tables @ Events• Advertisement on VGA Webpage• Listed on Sponsor Brochure @ National Championship• 3 VGA Golf Shirts
Tim LangLCPL (Ret)
$6,500
$8,000
Birdie Sponsorship $5,000• 2 Complimentary Rounds @ Regional Site• 1/2 Page Ad Tournament Brochures• Recognition on All Event Signage• 4 Tickets to Pre-Tournament VIP and
Player Reception• Reserved Table @ Events• Advertisement on VGA Webpage• Includes Food & 8 Drink Tickets• Recognition on all Emails to VGA Members• 2 VGA Golf Shirts
A La Carte additions for Eagle, Birdie, and Par Sponsorships:• Scoreboard Ad $500• Hole Signage $250• Scoreboard and Hole Sponsorship $625 get
1 additional Round of Golf
Business Benefactor $400• Full Page Ad Tournament Program• 2 Tickets to Pre-Tournament VIP and Player
Reception
Tournament Program Advertisement• Full Page Ad $250• Half Page Ad $125• All Tournament Program Advertisements • Purchased will also be listed on VGA Webpage
Local Tournament SponsorshipsTitle Sponsor $1,500• Signage on Scoreboard• Recognition on VGA Webpage• 4 Rounds of Golf @ Host Course• Recognition on Welcome Banner as
Tournament Sponsor• Recognition in Tournament Program @
Regional Championship• VGA Flag & Coin • Recognition on all Emails to Players Leading up
to Tournament
Hole Sponsors $150Scoreboard Sponsorship $150Hole Sponsor and Scoreboard Sponsorship Package • $225 (includes 2 rounds of golf @ host course)
REGIONAL SPONSORSHIP PACKAGES $150
$5,000
NATIONAL SPONSORSHIP PACKAGES $1,000
$20,000
Regional Single-Hole Sponsor$1,000 (18 available per tournament)• 1 Sponsored hole at 1 Super Regional Qualifier
Sponsor can choose the following states: WA, MS, WI, & MD
Making a Difference• Sponsor 1 Wounded Veteran• Recognition in Thank-you email blast
Event Promotions• Logo on website
National Multi-Hole Sponsorship$20,000 (18 available)Sponsor Participation• 1 ponsored hole at all 4 super regional qualifiers• 1 Sponsored hole at the 2016 VGA Championship• 1 Sponsored hole at the 2016 VGA Pro Am• 1 Sponsor sign at the 2016 VGA ParaLong Drive• 1 Sponsored hole at the VGA Championships• 8 total holes sponsored in 5 states:
WA, MS, WI, MD, and NC
Making a Difference• Sponsor 4 Wounded Veterans• Recognition in Thank-you email blast
Event Promotions• Logo on website• Recognition at Kickoff Reception
Regional Multi-Hole Sponsorship$8,000 (18 available)• 1 Sponsored hole at all 4 Super Regional Qualifiers • 4 total holes sponsored in 4 states:
WA, MS, WI, & MD
Making a Difference• Sponsor 2 Wounded Veterans• Recognition in Thank-you email blast
Event Promotions• Logo on website• Recognition at kickoff reception
National Single-Hole Sponsor$5,000 (72 available)Sponsor Participation• 1 Sponsored hole at the 2016 VGA Championship• 1 Sponsored hole at the VGA Pro Am • 1 Sponsored sign at the 2016 VGA ParaLong Drive• 3 total holes sponsored at Pinehurst #1, 2, 4
Making a Difference• Sponsor 1 Wounded Veteran• Recognition in Thank-you email blast
Event Promotions• Logo on website
NATIONAL SPONSORSHIP PACKAGES $100,000
$300,000
Presenting Partner$100,000 (1 available)Sponsor Participation• 4 Participants in Sponsor Tournament• 4 Tournament Kickoff Reception tickets• 4 VIP Wounded Veteran Open tickets• 4 Hotel Rooms• 4 Days all inclusive meals
Making a Difference• Sponsor 4 Wounded Veterans• Recognition in Thank-you email blast
with logo and link to company’s website
Title Sponsorship$300,000 (1 available)Sponsor Participation• 8 Participants in Sponsor Tournament• 8 Tournament Kickoff Reception tickets• 8 VIP Wounded Veteran Open tickets• 8 Hotel Rooms• 4 Days all inclusive meals
Making a Difference• Sponsor 8 Wounded Veterans• Recognition in Thank-you email blast with
logo and link to company’s website
Event Promotions• Logo prominently featured on website with a link
to company’s website• Logo on Participants Bags Recognition at Kickoff
Reception as Title Sponsor
Event Recognition• Acknowledgment and logo in Members Newsletter• Logo on tournament banner• Logo on Press Conference Step-n-Repeat Picture
with VGA• Champions Logo on hole sign
Event Promotions• Logo prominently featured on website with a link
to company’s website• Logo on Participants Bags Recognition at Kickoff
Reception
Event Recognition• Acknowledgment and logo in Members Newsletter• Logo on tournament banner Logo on Press
Conference Step-n-Repeat • Picture with VGA Champions
NATIONAL SPONSORSHIP PACKAGES $5,000
$50,000
Gold Sponsor$5,000 (34 available)Sponsor Participation• 4 Participants in Sponsor Tournament
Making a Difference• Sponsor 1 Wounded Veterans• Recognition in Thank-you email blast
Community Sponsorship$50,000 (4 available)Sponsor Participation• 4 Participants in Sponsor Tournament• 4 Rounds of golf on Pinehurst #2, #4, #5 • 4 Tournament Kickoff Dinner tickets• 4 VIP Wounded Veteran Open tickets• 4 Hotel Rooms
Making a Difference• Sponsor 4 Wounded Veterans• Recognition in Thank-you email blast
Event Promotions• Logo on website• Recognition at Kickoff Reception
Event Recognition• Acknowledgment and logo in Members Newsletter• Logo on tournament banner• Logo on Press Conference Step-n-Repeat• Picture with VGA
Event Promotions• Logo on website• Recognition at Kickoff Reception
Event Recognition• Picture with VGA Champions
RADIO SPONSORSHIP PACKAGES $12,000
$15,000
Title Sponsorship Includes: On Site Show$15,000 (1 available) • Live Promo Reads (15 to 30 sec.) 4 per broadcast (20 per wk x 3 = 60 prior to event)• Live Shows Intro & Exit Segment Promotion during Shows (8 per show x 5 = 40)• Daily Featured Segment, Sponsor, VIP Guests, Designated Clients (5)• Organic Reads & Promos of Sponsor (TBD Min. 5)
Presenting Sponsorship Includes: On Site Show$12,000 (1 available)• Live Promo Reads (15 to 30 sec.) 2 per broadcast (10 per wk x 3 = 30 prior to event)• Live Shows Intro & Exit Segment Promotion during Shows (4 per show x 5 = 20)• Daily Featured Segment, Sponsor, VIP Guests, Designated Clients (3)• Organic Reads & Promos of Sponsor (TBD Min. 5)
SIRIUS XM
RADIO
Title Sponsorship Includes $975,000 (1 available) 2016 telecast commercial units andbillboards provided:• 25 :30 commercial units• 6 units per hour• 2 hours per day• 2 days of coverage
TV SPONSORSHIP PACKAGES $450,000
$975,000Air Dates: Live Tournament TelecastTuesday and Wednesday, November 8-9, 2016• Premiere: 2 days of tournament coverage• 2 hours per day• November 8, 2016 – 1pm – 3pm ET (tentative)• November 9, 2016 – 1pm - 3pm ET (tentative)
Domestic distribution (US, Canada): 81 MM HH
Two (2) opening and two (2) closing billboard positions included in premiere telecasts• 8 total billboards per airing• 4 billboards per day• 2 days of coverage
Presenting Sponsorship Includes$450,000 (1 available)2016 telecast commercial units and billboards provided:• 15 :30 commercial units• 4 units per hour• 2 hours per day• 2 days of coverage
Two (2) opening and two (2) closing billboard positions included in premiere telecasts• 8 total billboards per airing• 4 billboards per day• 2 days of coverage
Promotional Inventory Schedule50 :30 and/or :15 units to promote the VGA National Championship telecast ROS units will run across News, Tournaments, Instruction and other Golf Channel programming. This inventory will air two weeks leading up to the premiere telecast.
CHAMPIONSHIPPINEHURST #2
November 6-9
TM
20 16