JOIN THE REVOLUTION

INTRODUCTION TO SOCIAL MEDIA MARKETING

HAVE QUESTIONS? ON TWITTER: USE #ARVet We WILL GET your Questions Answered

GETTING OUR HEADS AROUND INTERNET MARKETING

Market Segmentation

Target MarketsInformation

ChannelsTarget Needs/WantsCrafting Compelling

MsgAnalyzing ResultsTime Management

Effective Marketing

FUNDAMENTALS OF EFFECTIVE MARKETING HAVE NOT CHANGED

Population of Users

Target Group(s)

THE ELEPHANT

Cash Register

Web Site

Outbound Marketing

Inbound Marketing

Print AdvertisingMail MarketingTrade ShowsE-Mail MarketingRadio/Cable/ TV

BlogsSEOSMOPermission E-MailLocal Search

Web Site Inbound Marketing

Social Media SEO Permission

E-Mail

Constant Contact

Local Listings

Google Maps

Yelp

Jonesboro.com

Blogging

FacebookTwitterLinkedInSlideshareFlickrPhotobucketFriendfeedDiggGoogle BuzzYouTube

Customers now begin search for information on line Includes B2B

Review WebsitesRead Blogs

Read CommentsPoll Friends on line

Conduct LOCAL Search

Potentia l Customers NOW Find You (maybe)

CUSTOMER INVOLVEMENT HAS CHANGED

Population of Users

Target Group(s)

CHANGE: Customers have made critical decisions BEFORE they actually contact you

http://www.google.com/

http://www.pewinternet.org/Trend-Data/Whos-Online.aspx

NEW CONSUMER INTERNET USERS

THE PROBLEM

WHAT IS SOCIAL MEDIA MARKETING?

ANY media sent out through social interaction that is created to be

shared FREELY among communityCan be

User created video

Audio

Text

MultimediaThat is SHARED IN SOCIAL

ENVIRONMENT

Term to describe the use of:Social networks

Online communitiesBlogsWikis

For the purpose of:Marketing

SalesPublic Relations

Customer Service

Social Media Is Social Media Marketing Is:

SO WHAT IS SOCIAL MEDIA MARKETING?

Includes:Writing content of value to reader (articles, video, podcasts,

etc.)Engages online communities to create exposure, opportunities and sales causing increased traffic

Process of Generating interest and Excitement by the on-line community about your brand

BOTTOM LINE: Social Media Marketing is about RELATIONSHIP BUILDING

PROVIDING VALUE TO YOUR COMMUNITYSHARING INFORMATION

SOCIAL MEDIA MARKETING

FacebookTwitter

LinkedInYouTube

THE BIG FOUR

500 million users41.6% all US on Facebook

980,000+ Arkies on FB that’s 1 out of every three

you meet on the street!300,000 small business

pages800,000 organization pages

FACEBOOK STATSWhy it is the 1,000 pound Gorrilla

- Static FBML - Photobucket - Basic HTML/CSS -

FACEBOOK PAGES: LANDING TABSGRAB YOUR AUDIENCE'S ATTENTION!

Micro Blog 140 characters

34.3 million in USFastest Growing Segment

Age 35-49B2B Heavy Users

Twitter

19.3 Mil in US41.6 Mil World Wide

Allows connections with others in Industry

LINKEDIN

111 Million users in US2nd Highest Search Engine

Average of 2 BILLION views per day

Average user spends 15 minutes per day on YouTubeMore video UPLOADED to

YouTube in 60 days than all 3 major networks created in

60 YEARS

YOUTUBE

1st Find out where the “action is” in your industry or by your customers

SET UP LISTENING POSTS TO G2 the Virtual Landscape before you Leap

THREE TOOLS TO “GET IN THE GAME”Google Alerts http://www.google.com/alerts

Social Mention http://www.socialmention.comAddictomatic Inhale the Web http://www.addictomatic.com

MONITORING THE WEB

HTTP://WWW.GOOGLE.COM/ALERTS

www.google.com/reader

SOCIAL MENTION

SOCIAL MENTION

http://search.twitter.com

www.linkedin.com/answers

SET UP LISTENING POSTS FOR KEY WORDS ABOUT:You and Your Business

Keywords your Potential Customer Might Use in SearchYour Competition

START ANALYZING THE SOCIAL SITES THAT HAS THE MOST TRAFFIC IN YOUR AREA OF INTEREST AND JOIN

Join in on ConversationsJoin Groups Relevant to you, your interest or your industry and get

involveWATCH what others in your industry are doing (GOOD & BAD)

See HOW they are interacting with their fans/friends/followers, etc.USE SEARCH FEATURES IN FACEBOOK, TWITTER, YOUTUBE,

FRIENDFEED, SLIDESHARE to search for Informatoin

SO WHERE NOW?

If not already on join:FACEBOOK PROFILES http://www.facebook.com

SET UP TWITTER ACCOUNT http://www.twitter.comSET UP LINKEDIN ACCOUNT http://www.linkedin.com

Set up basic accounts find some folks to interact with and watchFind people in your industryFind groups in your industry

AND OBSERVE…JOIN IN ON CONVERSATIONS…

ASK QUESTIONSSET UP YOUR ALERTS AND START WATCHING THOSE

GETTING STARTED

You CANNOT Jump into all social sites immediatelyPace Yourself

Allocate some time each day to:RESEARCH

READ COMMENTSMAKE COMMENTS & ASK QUESTIONSSEE HOW EXISTING BUSINESSES ACT

INTEGRATE 1 SOCIAL SITE INTO YOUR MARKETING AT A TIME

CONSISTENCY IS THE KEYSome social Media Tools (Advanced)

Social Oomph http://www.socialoomph.comHootSuite http://www.hootsuite.com

TweetDeck http://www.tweetdeck.com

TIME MANAGEMENT

May have to RETHINK How You Have Marketed in the PASTSOCIAL MEDIA MARKETING IS

SOCIALNo Room for:

SPAMMING FOLLOWERS/FRIENDS/LIKERSBLATANT ADVERTISING CONSTANTLY

“USED CAR SALES TACTICS”BASICALLY: REMEMBER WHAT MOM SAID:

PLAY NICE! MAKE FRIENDS! BE VALUABLE!

SOCIAL MEDIA MARKETING

NOW THAT YOUR BRAIN HURTS...GO HAVE SOME FUN!

bSilerCONNECT WITH ME—LET’S GET SOCIAL

Facebook Page http://www.facebook.com/asu.sbtdcFacebook Profile http://www.facebook.com/herb.lawrenceTwitter http://www.twitter.com/asbtdc_asuLinkedIn http://www.linkedin.com/in/asusbtdcE-mail hlawrenc@astate.eduASU Small Business Blog http://www.asbtdc-asu.com

Quantcast.com http://www.quantcast.comFacebook 101 for Business: Your Complete Guide

http://www.socialmediaexaminer.com/facebook-1-1-business-guide/

How to Prospect using LinkedIn and Twitter http://www.socialmediaexaminer.com/prospect-for-business-connections-using-linkedin-and-twitter

/VIDEO ON YOUTUBE

SOCIAL MEDIA REVOLUTIONhttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng

(Turn the volume up, sit back and listen: If you aren’t convinced that Social Media Marketing IS THE FUTURE

you didn’t have the music up loud enough

ADDITIONAL RESOURCES