very pinteresting deck
DESCRIPTION
Making pretty stuff work for you.A very basic Pinterest 101 i did for my company.TRANSCRIPT
![Page 1: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/1.jpg)
PINTEREST 101 Making pretty stuff work for you
![Page 2: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/2.jpg)
outline
What is Pinterest?
How Pinterest works
The amazing appeal of pinterest
How brands can use Pinterest
![Page 3: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/3.jpg)
So,
The New Kid on the Social Media Block Beta site launched in 2010
![Page 4: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/4.jpg)
A content curation site where you can ‘pin’ images to your
own boards organized by
themes
Basically
![Page 5: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/5.jpg)
The Theory Behind It All
![Page 6: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/6.jpg)
How it works Organize your pins
Into boards
![Page 7: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/7.jpg)
How it works
Comment
Share to other social
media channels
Repin
![Page 8: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/8.jpg)
You can also
[♥] like & follow
![Page 9: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/9.jpg)
What’s with the appeal?
![Page 10: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/10.jpg)
It’s largely VISUAL
![Page 11: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/11.jpg)
Currently An invite only site
(Which means that everyone obviously wants in)
also
![Page 12: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/12.jpg)
But don’t just take my word for it..
“One of the 50 best websites of 2011”
:
![Page 13: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/13.jpg)
What other people are saying..
-NPR:All Tech Considered
![Page 14: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/14.jpg)
Still not convinced? Check out their HITS
VIA MASHABLE, FEB 2012
![Page 15: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/15.jpg)
Still not convinced? Check out their REFERRAL TRAFFIC
VIA MASHABLE, FEB 2012
![Page 16: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/16.jpg)
Still not convinced? Check out their AUDIENCE DEMOGRAPHICS
VIA MASHABLE, FEB 2012
![Page 17: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/17.jpg)
Still not convinced? Check out HOW THEY COMPARE
VIA MASHABLE, FEB 2012
![Page 18: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/18.jpg)
It’s also Retaining and engaging users 2-3 times as
effectively as twitter was when they were at a similar period
VIA RJMETRICS, FEB 2012
![Page 19: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/19.jpg)
Where are these pins coming from?
VIA RJMETRICS, FEB 2012
#1. Etsy #2. Google
But only of the total pins are from etsy,
their number one source: demonstrating the
of the amassed information and pictures from the world wide web
![Page 20: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/20.jpg)
They’re viral
VIA RJMETRICS, FEB 2012
80% of all pins were re-pinned from another user
![Page 21: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/21.jpg)
They’re viral
VIA RJMETRICS, FEB 2012
80% of all pins were re-pinned from another user
Compare this to twitter
Which consists 1.4% retweets
![Page 22: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/22.jpg)
So we know its not just pretty
But how do ! mak" it wor# fo$ us?
![Page 23: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/23.jpg)
Well, its not impossible. They made it work for them
![Page 24: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/24.jpg)
Just to name a few
![Page 25: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/25.jpg)
1. Giving your brand a personality
Creation | Pin beautiful and interesting content relevant to your brand
& Co-creation | Create a collaborative board where you and others can pin content to- an opportunity for brand curation
![Page 26: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/26.jpg)
2. Running competitions on pinterest
“Pin it to win it” as seen from Barneys, New York
![Page 27: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/27.jpg)
2. Running competitions on pinterest
![Page 28: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/28.jpg)
3. Make use of existing tools
![Page 29: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/29.jpg)
3. Make use of existing tools
It’s out there – leverage on existing resources and tools on the net to help you calculate how you can use pinterest for your business.
![Page 30: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/30.jpg)
Just Remember:
Noone likes to feel dumped.
![Page 31: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/31.jpg)
Just Remember:
Noone likes to feel dumped. So, if you start using Pinterest, keep at it. Don’t just abandon it after running one competition or you’re not going to get anywhere with your followers!
![Page 32: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/32.jpg)
AND finall! Just enjoy the ride
It’s meant to be beautiful
![Page 33: Very Pinteresting Deck](https://reader033.vdocuments.mx/reader033/viewer/2022060109/55555da2b4c9052b208b5341/html5/thumbnails/33.jpg)
JEMIMAH WEI COPYWRITER & SOCIAL
MEDIA STRATEGIST HAVAS MEDIA Jemmawei.com
THANK YOU