verve sports - make it happen

11
page 1 page 1 International Hostess Program Verve International Unrivalled Sportsmanship Reaching for Glory Our experience in all calibres of sporting & recreational events casting make us aim for only the highest, most demanding tasks. Enhancing sports events is our forte, and we aim not just for medals. We aim for world records. Eye of the Tiger Our staffs are IHP Officially Certified, trained to throw punches, and K.O. the competition! All aspects of our partnership merit discipline & dedication. From Staffing, Concept Creation, to Casting & Selection, through to Event Execution & In-house Management, we can support it all!

Upload: jordan-campbell

Post on 26-Jan-2017

40 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Verve Sports - Make It Happen

page

1

page 1 International Hostess Program

Verve International

Unrivalled Sportsmanship Reaching for Glory

Our experience in all calibres of sporting &

recreational events casting make us aim for only

the highest, most demanding tasks.

Enhancing sports events is our forte, and we aim

not just for medals. We aim for world records.

Eye of the Tiger

Our staffs are IHP Officially Certified, trained

to throw punches, and K.O. the competition!

All aspects of our partnership merit discipline

& dedication. From Staffing, Concept

Creation, to Casting & Selection, through to

Event Execution & In-house Management, we

can support it all!

Page 2: Verve Sports - Make It Happen

page

2

Solution

Success ensured by using a

combination of stunning decorations,

as well as the engagement and

charisma of hosting staff and unique

performers.

Exhilarating events guaranteed

through championing the ability to

set an unforgettable atmosphere for

guests.

Results

Continued cooperation with largest

entertainment venue in Shanghai

Increase in social media

presence – photos, check-ins

Heightened satisfaction based on

anonymous surveying

page 2

Objective

Provide exhilarating & vibrant pre-

concert performances for over 500 VIP

guests, of exceptional value, & an

unforgettable experience.

The performances precede the

headlining acts of world-famous

celebrities such as; Michael Buble, Pitbull,

as well as the amazing Katy Perry, &

Taylor Swift.

ACTIVATING CONCERTS. ACTIVATING EXCITEMENT!

The Mercedes-Benz Arena

International Hostess Program

Page 3: Verve Sports - Make It Happen

page

3

Solution

Through use of rigorous & thorough

double casting, we select the most

experienced, well-presented, and

linguistically capable Grid Girls

available.

Selection criteria include; linguistic

abilities, communicative skills, and

proven experience in major sporting

and racing events.

Results

Grid girls excelled at encouraging

fans trackside, and throughout all

fan-zone activations.

Grid Girls remained motivated, and

maintained composure throughout

the entire event.

VIP Staff upheld superior standards

in hospitality.

page 3

Objective

To select the most graceful, elegant,

& engaging Grid Girls available, to

enhance the renowned Formula 1

experience.

Fans will covet their F1 experience,

taking place in major Asian cities of;

Shanghai, Tokyo, & Kuala Lumpur.

SENSATIONAL HOSPITALITY & EPIC GRID GIRLS

F1 Asia

International Hostess Program

Page 4: Verve Sports - Make It Happen

page

4

Solution

Charisma!

Through IHP Double Casting; we

select the most socially dynamic,

intelligent, and linguistically capable

Grid Girls available.

Fans were welcomed and made to

feel like their own VIPs throughout the

entire championship.

Results

50 % increase in Twitter mentions

100% increase in Facebook

conversation concerning Formula

Masters China

200% increase in Facebook Likes for

Volkswagen Motorsports

Estimated 40% retweet increase for

F.M.C.S. on Twitter and the Web

page 4

Objective

To promote the thrilling Formula

Masters China Series and amp up

fans throughout its exhilarating tour

across major Asian racing circuits.

• Kuala Lumpur Street Circuit

• Shanghai International Circuit

• Sepang International Circuit

• Zhuhai International Circuit

DAS AWESOME.

The Formula Masters China Series

International Hostess Program

Page 5: Verve Sports - Make It Happen

page

5

Solution & Results

In the scorching heat, the support

team thrived and made sure

participants kept their spirits up.

Scorers, Judges, Registration Staff, and

Emcees ensured the competitors were

welcomed and cared for, directed to

the right challenges, and encouraged

them through the day.

page 5

Objective

Athletically-gifted staff provided to

support experiential marketing

event, designed for anyone and

everyone to train and compete.

Fitness challenge took place in major

urban centres in Singapore,

Malaysia, Philippines, and Thailand.

TEST OF WILL.

Under Armour

International Hostess Program

The competitors faced-off in a 4

minute challenge, completing 60

seconds of 4 exercises (burpees,

squats, dumbbell presses and pull-

ups).

The top 16 competitors of the National

Heats flew to Singapore for The Test of

Will Final.

Page 6: Verve Sports - Make It Happen

page

6

Solution

The party will include models &

showgirls at the breath-taking, and

unexpected opening ceremony, and

an adrenaline rushing foosball

championship.

Charismatic hostesses donning

Heineken attire will engage &

entertain with the prize winners as

well as guests throughout the party.

Results

Vivid atmosphere created for over

2000 guests. Consistent with brand.

Increase in positive association of

Heineken with the China Super

League.

Models & hostesses will effectively

add a humanistic representation to

the premium Heineken brand.

page 6

THRILLS. CHILLS. NEVER ANY SPILLS!

The Foosball Finale & UEFA

Objective

Establish a dynamic, energetic &

powerful event for the Foosball Finale as

well as the UEFA Viewing Party through

exceptional talents.

These will be models, hostesses,

cheerleaders, & showgirls who will

provide reputable performances on a

scale previously unseen in Guangzhou.

International Hostess Program

Page 7: Verve Sports - Make It Happen

page

7

Solution

Select most socially engaging, and

charismatic hostesses & entertainers

for this invitation-only event.

Provide dedicated service & high

quality entertainment for guests of

the tournament.

Results

Hostesses increased exposure of

sponsors & tournament

association.

Emcees fronting the opening and

closing event ceremonies, personify

integrity & value of sponsors.

page 7

PREMIER GOLFING

Caledonian Cup Challenge

Objective

Increase hype & excitement of the

largest association golf tournament

of its kind in China.

Raise the level of interest &

membership in golf in the Chinese

market.

International Hostess Program

Page 8: Verve Sports - Make It Happen

page

8

Solution

Hostesses provide direct visitor

engagement through the use of

visual props such as podiums,

trophies, & competitions to win

autographed tickets.

Photo backgrounds and staging

areas utilised to create an

unforgettable guest experience.

Results

Greater level of exposure in the

growing $4bn market in China.

Viewership rates of tennis

experiencing year-on-year increase

over 15%

Increases in revenues from China

Open and Shanghai Masters

page 8

GRAND SLAM!

WTA China Open

Objective

To heighten visitors experiences

throughout the WTA Tennis

tournament. A Singapore and

Beijing hosted event of the premier

women's tennis association in the

world.

Raise exposure for the WTA and

increase retention for future

tournaments held in these markets.

International Hostess Program

Page 9: Verve Sports - Make It Happen

page

9

Solution

Verve Sports provided socially

engaging, multilingual support staff

throughout the tournament, ensuring

a hospitable environment for fans.

Staff greeted fans, provided

assistance in all public areas of the official surveys with race-goers.

Results

High-levels of engagement yielded

high-levels of positive mentions of

WEC tournament experience by

fans.

Successful staffing is reason for

official cooperation with the

Federation Internationale de

l’Automobile in its Formula 1

franchise.

page 9

WORLD ENDURANCE AWESOMENESS.

FIA WEC 6 Hours of Shanghai

Objective

Promote and raise awareness of FIA

World Endurance Championship, for

the 6 Hours of Shanghai instalment.

Provide a constant dynamic

environment for fans throughout the entire race.

International Hostess Program

Page 10: Verve Sports - Make It Happen

page

10

page 10

Results Driven – Results Given

We love Sports

Verve International

World Champions

International Hostess Program

Page 11: Verve Sports - Make It Happen

page

11

Criteria

• Engaging & Charismatic

• Etiquette & Professional Conduct

• Exceptional Interpersonal &

Communication Skills

• Proactivity increases brand

passion

Results

High satisfaction rate and positive

feedback from existing clients that

have worked with our promotional

staff.

Successful experiences a reason to

work with us again and have

proven to be a solid base for future

partnerships with major clients.

page 11

BECAUSE THERE IS ONLY ONE FIRST IMPRESSION

INTERNATIONAL HOSTESS PROGRAMME

What is IHP?

Accredited training programme that

guarantees that all Staffing and

Hostesses for events have an exact

standard of quality and

professionalism, ensuring that our

clients only get the most qualified and suitable promotional staff.

International Hostess Program