Cluetrain Manifesto

Slide show 7

Such conversations are taking place today on corporate intranets.

But only when the conditions are right

they will always converse with one another. But only when the time is right

Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing

their best to ignore.

Hierarchal systems will get you nowhere.

People are not interested on complicated stuff.

Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable, an intranetworked corporate

conversation A intranetworking for your workers will

benefit all of the business.

A healthy intranet organizes workers in many meanings of the

word. Its effects are more radical than the agenda of any union

Workers being connected together bring about change.

While this scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge. They need to resist

the urge to improve or control these networked conversations

Since it is an open network for the workers, they are free to express what they feel.

Companies must not meddle in the network of conversations

When corporate intranets are not constrained by fear and legislative rules, the type of conversations they encourage sounds remarkably like

the conversation of the networked marketplace

if such intranets would be free of anything, then people are free to converse in it as well.

Markets are conversations

Org charts worked in an older economy where plans could be fully understood from a top steep management pyramids and detailed work

orders could be handed down from on high

If its not broke, don’t fix it.

If some improvements were to be taken immediately, they might lose more than what they were supposed to gain