Getting a sense of humor does not mean putting some jokes on the corporate website. Rather, it requires big values, a little humility, straight talk, and a genuine point of talk.

Talk straightly, like a professional. And also talk genuinely

Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about

companies attempting to position themselves, for a company trying to find such a thing, they need to first find a position most suitable for them

Bombastic boasts – “We are positioned to become the preeminent provider of XYZ” – do not constitute a position

Boasting, its not a crime, but it will certainly get you in that tight spot

Companies need to come down from their ivory towers and talk to people with whom they hope to create relationships

Ivory tower might mean rich people, going down would imply something like talking to the lower or middle classed citizens

Public relations does not relate the public, companies are deeply afraid of their markets

They make a mistake, it’s the end of their life.

By speaking a language that is distant, uninviting, arrogant, they build walls to keep markets at bay

Giving someone the cold shoulder is not a good thing

Some companies may mean to do such actions

Most marketing programs are based on the fear that the market might see what’s really going on inside the company

we make the programs they want for them. On to what type of it, is entirely up to them

its most likely because they do not want to share their own secrets of success