In just a few years, the current homogenized In just a few years, the current homogenized “voice” of business, the sound of mission “voice” of business, the sound of mission

statements and brochures. Will seem statements and brochures. Will seem contrived and artificial as the language of contrived and artificial as the language of

the 18th century French courtthe 18th century French court

They cannot use the same old thing they have They cannot use the same old thing they have been doing for the past centuries and such. If been doing for the past centuries and such. If they will not adapt the new language, they will they will not adapt the new language, they will

most likely perish within the next couple of most likely perish within the next couple of years years

Already, companies that speak in the language Already, companies that speak in the language of the pitch, the dog and pony show, are no of the pitch, the dog and pony show, are no

longer speaking to anyone.longer speaking to anyone.

no business can stay the same for no business can stay the same for over 10 years or so over 10 years or so

Companies that assume online markets are the Companies that assume online markets are the same markets that used to watch there ads on same markets that used to watch there ads on

television are kidding themselves.television are kidding themselves.

What companies do now on the What companies do now on the internet, putting ads and such, is no internet, putting ads and such, is no different from putting different from putting advertisements on the tv advertisements on the tv

Companies that don’t realize their markets are now Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result networked person-to-person, getting smarter as a result

and deeply joined in conversation are missing there and deeply joined in conversation are missing there best opportunitybest opportunity

People today are connected to People today are connected to everyone. Companies have probably everyone. Companies have probably known this fact for some time now known this fact for some time now

Companies can now communicate with their Companies can now communicate with their markets directly. If they blow it, it could be markets directly. If they blow it, it could be

there last chancethere last chance

communication on a global scale communication on a global scale

Companies need to realize their markets are Companies need to realize their markets are often laughing, at themoften laughing, at them

Something cannot stay the way it is Something cannot stay the way it is for a long period of time for a long period of time

Companies need to lighten up and take Companies need to lighten up and take themselves less seriously. They need to get a themselves less seriously. They need to get a

sense of humorsense of humor

Take a break once in a while and Take a break once in a while and have fun have fun

Life should not be taken so seriously Life should not be taken so seriously