vertex standard is registered in the us patent & trademark office. all other product or service...
TRANSCRIPT
VERTEX STANDARD is registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Vertex Standard Co. Ltd. 2010
Digital Introduction
North America Channel Partner Module 051810
Why Digital?Why Digital?
● Improved performance and extended range
● Clear, consistent audio quality
● Increased systems capability vs. analog
● Better spectrum efficiency
● Regulatory requirement
Digital Delivers:Improved Performance & Extended Range
Digital Delivers:Improved Performance & Extended Range
Area of improved
audio performance
DIGITALDIGITAL
ANALOGANALOGAUDIOQUALITY
Good
Poor
Strong WeakSIGNALSTRENGTH
Digital Delivers:Increased System Capabilities vs. Analog
Digital Delivers:Increased System Capabilities vs. Analog
Clear Voice
Quick Communications
Enhanced Call Management
Security
Call Routing
Dispatch and Control
Location
Range and quality
Free form text. Canned messaging.
Selective private call, group call, group management.
Inherently secure with encryption levels.
Dedicate specific slot as either voice or data.
IP-based dispatch. Embedded telemetry I/Os.
GPS tracking, vehicle reporting, etc.
VERTEX STANDARD is registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Vertex Standard Co. Ltd. 2010
TDMA Digital Advantage
TDMA Digital Advantage
Vertex Standard is committed to developing digital communications to bring customers a new choice in TDMA digital technology that provides:
• double the capacity on existing licensed channels• increased coverage• longer battery life, and • superior audio performance.
TDMA Digital vs. Analog:Doubles Spectrum CapacityTDMA Digital vs. Analog:Doubles Spectrum Capacity
Regulatory emissions mask
ANALOG TDMA
12.5 kHz● 1 voice for each 12.5 kHz
channel● 1 repeater for each channel
12.5 kHz TDMA● 1 channel divided into 2 time
slots
● 50% reduction in repeater costs
● 40% increased battery life● Reduced need for combining
equipment
TDMA Digital AdvantagesTDMA Digital Advantages
● Doubling of capacity in current spectrum● High data rate for enhanced call features● 40% increased radio battery life
• Effective transmit time cut in half with two-slot TDMA• Overall battery consumption per call dramatically reduced
● 50% lower repeater costs vs other digital & analog
● Reduced combining equipment● Global ETSI standard called DMR
• Developed by the European Telecommunications Standards Institute (ETSI) as a replacement for analog radio technology
• Globally available, open standard for greater flexibility
TDMA Digital:Good For NarrowbandingTDMA Digital:Good For Narrowbanding
● Meets FCC requirement for user’s license to be on 12.5 kHz channels by Jan 1, 2013
● Enables users to keep valuable 12.5 kHz channels and double capacity
● Meets FCC recommendation that users migrate directly to 6.25 kHz efficient equipment
● Meets requirements for manufacturers to have 6.25 kHz efficiency or equivalent built into radios 12.5 kHz TDMA is an equivalent
TDMA 12.5 KHz vs. FDMA 6.25 KHzTDMA 12.5 KHz vs. FDMA 6.25 KHz
Spectrum Efficiency
Twice the capacity in existing or new 12.5 kHz repeater channel Poor spectrum efficiency
Radio Manufacturers Motorola, Vertex Standard, Tait, HYT Icom, Kenwood
Licensing Fits into existing channel space Re-farming and new license required. Limited number of 6.25 licenses available
End User Total Cost of Ownership
Lower cost than equivalent 2-channel system; no combining equipment
for <2 channels
Additional cost to achieve spectrum efficiency gains. Need 1 repeater for each sub-channel; cannot combine
repeaters to share antenna site
12.5 kHz TDMA 6.25 kHz FDMA
6.25 kHz FDMA12.5 kHz TDMA
TDMA Capacity Advantage vs. FDMATDMA Capacity Advantage vs. FDMA
TDMA = Predictable doubling of capacity in existing 12.5 kHz channels.
Source: DMR Association
2-channel Analog or FDMA Digital SystemOne call per repeater & channel
Radio Groups
TDMA Delivers:Reduced Equipment CostTDMA Delivers:Reduced Equipment Cost
Reduced equipment cost Lower license cost
2-channel TDMA SystemTwo calls per repeater & channel
Frequency 1
Frequency 2
Repeater 2
CombiningEquipmentRepeater 1
Frequency 1
Radio Groups
CombiningEquipment
Repeater
TDMA vs. FDMA:Compare the BenefitsTDMA vs. FDMA:Compare the Benefits
NoYesOpen standard for more choices?
Capability TDMA FDMA
Achieve spectrum efficiency? Yes No
Use existing licenses? Yes No
Battery life improvement? Yes No
Channels to repeater ratio 2:1 1:1
Combining equipment required? No Yes
Simultaneous voice and data per channel? Yes No
Customer Opportunities for TDMACustomer Opportunities for TDMA
Needs TDMA SolutionSpectrum congested 2:1 capacity in 12.5 kHz repeater channels
Maintain 12.5 kHz license & improve spectrum efficiency
Divides one 12.5 kHz channel into 2 slots for 6.25 kHz efficiency.
Improved audio at further distance
Provides better noise rejection and preserves voice quality over greater range than analog
Maintain voice quality while using text/data applications
Delivers extra capacity efficiently for optimized performance
Support longer shifts 40% improvement in battery life
Maximized equipment ROI Achieve 6.25 kHz efficiency with minimized investments
What to Expect From Vertex StandardWhat to Expect From Vertex Standard
● Radios will operate in analog or digital mode No future software upgrades are required All digital capabilities are in the radio at
product launch
● Can replace system one radio at a time, one channel at a time or the entire system
● Allow users to scan both analog and digital channels
The ‘Standard’ is ETSI DMR
Will Vertex Standard digital radios work with MOTOTRBO?
Get Prepared Get Prepared
Digital Changes The Game
Read DMR Information
Develop Customer Base
Future Tools from
Digital is not a new product…it’s a new technology, a new way of doing business.
Preparation is key for success. Without it, you and your customers will be dissatisfied
Review and bookmark DMR Association websitewww.dmrassocation.org
Scout for prospects to switch to Vertex StandardCategorize and qualify your customers & opportunities
Sales and technical trainingRoad shows & demonstrationsEnd user sales & training tools