DCS-3715_Sales Guide

1Version 1.0 D-Link HQ, Jun. 2011Sales Guide DCS-3716 Full HD Day&Night WDR Network CameraD-Link Confidential

2Before Getting Started The ModelDCS-3716 is positioned as key model to meet mainstream of business camera that involves many new initiatives:First 3M & Full HD(1080P) resolution Full HD full frame rate video camera.Equipped with Full HD & H.264 spec mix as one of major product range.One of the key attraction for channel development and project penetration thanks to its popularity and competitive pricing.

Table of ContentProduct HighlightPositioning OverviewTarget MarketSelling PointCompetition AnalysisCompetition MappingSell Against CompetitionImage quality CompetitionUniqueness Highlight3Mega pixel resolution Technology BriefProduct Deployment Guide

34Product HighlightPositioning Overview

Full HD1.3MPWDRFull HDDCS-34101/3 D1 CCD, MPEG4, MJPEG, D1 @ 30 fpsDCS-3411 / 34301/4 CMOS Sensor, H.264,MPEG4,MJPEGVGA @ 30 fps

DCS-3715 1/2.7 2 Megapixel CMOSH.264, MPEG4, MJPEG1080P @ 30fps(Max. 1920x1080 @ 30fps) two-way audioSD slotDCS-3716 1/2.8 3Megapixel CMOSH.264, MPEG4, MJPEG1080 @ 30fps(Max. 2048x1536 @ 15fps)WDR, SD slotDCS-3710 B11/3 1.3Megapixel CMOSH.264, MPEG4, MJPEG720P @ 30fps (Max. 1280x1024 @ 30fps) 2-way audio, SD slot, WDRDCS-3112 1.3M CMOS, H.264, MPEG4, MJPEG720P@ 30fps (Max. 1280x1024 @ 30fps)2-way audio, SD slotDCS-3713 1/4 Megapixel CMOSH.264, MPEG4, MJPEG1080P @ 30fps2-way audio,WDR, SD slotIntelligent VideoDCS-3010 1/4 CMOSH.264, MPEG4, MJPEG720P @ 30 fps Compact, SD slot(New ID)HDWDRFull HD

1.3MPSanyoExmor

Q1 / 2011Q2 / 2011Q3 / 2011Q4 / 2011 & 2012~[ Mar. 2011 Update ] Available In Development In PlanSanyoExmorSanyoExmor

Price / Performance5

Product HighlightMainstream Full HD H.264 indoor box camera.WDR for critical light sourceProfessional high performance mega pixel vari-focal DC iris lensROI(Region of Interest) for ePTZ feature can well utilized high resolution.Local Storage can record video/snapshot at camera side during alarm triggering.

Positioning Overview

56Product Highlight

RetailResidentialCommercialEducationHealthcareGovernmentAll entrancesSecurity zonePublic cornerWarehouseCar Park*All entrancesGarden and backyard*Perimeter*Public corner*Private garageCar park*All entrancesLobbySecurity zonePublic corner*WarehouseFactory plantLoading dockAll entrancesOutdoor field*Public corner*Perimeter*WarehouseRoof*

All entrancesLobbySecurity zoneCar park*Public corner*Perimeter*WarehouseRoof*All entrancesLobbySecurity zonePublic corner*Perimeter*WarehouseCity surveillance*DCS-37163 Mega pixel / Full HD H.264 / MPEG4 / MJPEGWDR Indoor application (*with Enclosure can use for outdoor )PoEMega pixel vari-Focal DC irir lensSD card local storageTwo-way audioTarget Market

6Sony Exmor 1/2.8 3Megapixel CMOS progressive sensorReal-time H.264, MPEG-4 and Motion JPEG compressionFull HD resolution (1920x1080) and up to 3M (2048x1536)Mega pixel DC iris Vari-Focal 3.1mm(W)~8mm(T) F1.2 CS mount lensBuilt-in removable IR-cut filter for day/night surveillanceWDR for critical light sourceSimultaneous multi-stream supportePTZPrivacy Mask featureSD local storage for event recording.2-way audio support2 alarm input / 1 alarm outputPower over Ethernet (PoE)3GPP mobile surveillanceBuilt-in Samba client for NASONVIF Compliance.HTTPS allows reliable and secure connection.IPv6

Product HighlightSelling Point

AlbertBackup note:6. Privacy mask (zone) that secure the special area of the view without privacy concern.

7Table of ContentProduct HighlightPositioning OverviewTarget MarketSelling PointCompetition AnalysisCompetition MappingSell Against CompetitionImage quality competitionUniqueness Highlight3Mega pixel resolution Technology BriefProduct Deployment Guide

8Sony Exmor 3 Mega pixel CMOS 3 Mega pixel high resolutionUniqueness Highlight

Full HD ( 1920 x 1080 )3 Mega QXGA ( 2048 x 1536 )9Table of ContentProduct HighlightPositioning OverviewTarget MarketSelling PointCompetition AnalysisCompetition MappingSell Against CompetitionImage quality competitionUniqueness Highlight3Mega pixel resolution Technology BriefProduct Deployment Guide

1011Technology BriefVideo Management3M large than Full HDH.264WDR3 mega pixel lensPrivacy MaskePTZNetwork ProtocolONVIFHTTPSEvent ManagementSD Card storage

Technology BriefVideo Management3M large than Full HD ResolutionHD, the High Definition video is commonly been adopted as mainstream video standard from vast video categories, such as digital TV, computer monitor, gaming, filmmaking, and also video surveillance.Pixel of HD2048 x 1536 (3 Mega pixel)1920 x 1080 (1080i/ 1080p)End-to-end resolutionVideo quality is ensure from camera to monitor as same high quality only by HD.Except HD, all other resolution, even higher megapixel ones will end up with letterboxed, pillar-boxed, window-boxed from viewing.Future-proof standardHD is the mainstream which outpace even the non-HD megapixel range.Technology Brief

Source: en.wikipedia.org/wiki/File:Vector_Video_Standards2.svg12Video ManagementTechnology BriefH.264 AdvantageH.264, aka MPEG-4Part10, or MPEG-4AVC (Advanced Video Coding), becomes the mainstream compression technology since 2010.Better video quality than MPEG-4 with far less bit rate (approx 50% less, 80% less than M-JPEG).Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage.* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move.

13Video ManagementTechnology BriefH.264 QualityThe improved compression performance of H.264 comes at the price of greater computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video. A video frame compressed at the same bit rate compared as below figures:* Picture source: Vcodex White Paper: An overview of H.264MJPEG(same bit rate 512k)MPEG4(same bit rate 512k)H.264(same bit rate 512k)

1415WDR for high contrast light source environment The Wide Dynamic Range (WDR) function of a camera is intended to provide clear images even under back light circumstances where intensity of illumination can vary excessively. WDR cameras are usually recommended for situations where light enters a premise from various angles such as a multi-window room. A camera placed on the inside of the room will be able to see through the intense sunlight or artificial light coming in.If an indoor security camera is pointed towards a window or an entrance door, you will see the background washed out during daytime. This is very common situation in restaurants and stores which have big glass windows.

Video ManagementTechnology Brief16WDR performance is better then BLC Wide Dynamic Range (WDR) Technology uses two shutter speeds in alternative video fields, high and normal, and combines these two fields into one frame. It allows every detail to be captured accurately even if one portion is bright while other portions are dark. As a result, combined fields yield a frame of high quality images. Below is a comparison of camera technologies with its video images of Regular, Backlight Compensation (BLC), and Wide Dynamic Range.

Video ManagementTechnology Brief17WDR Effect ComparisonIn comparison with disable WDR and enable WDR image, WDR displays better color and brightness.NO WDR IMAGE WDR IMAGE

1200 lux 1200 lux 25 lux 25 lux Video ManagementTechnology BriefComputar 3 Megapixel Vari-Focal Auto Iris LensFocal length : 3.1 mm ~ 8 mm (2.58X Manual Optical zoom )Angle of View (HOR) : 95.9(3.1mm) ~ 38.7 (8mm)Aperture (F) : F1.2 ~ 360 M.O.D(Minimum Object Distance) : 0.3 m

18

Video ManagementTechnology Brief1819

Aspherical lenses for exactly focus

Video ManagementTechnology BriefIR Corrective Lenses for exactly Day & Night focus Day & Night camera normally operate in the near-infrared/infrared zones at night, making the image out of focus and unsuitable if used with a conventional lens. IR Lens that utilize a special optical glass material which minimizes light dispersion

20Video ManagementTechnology Brief2021

IR Corrective sample Image will always focused when both Day and Night.

Video ManagementTechnology Brief22

Megapixel lens for megapixel sensor ( camera )Megapixel lens provide high contract, brightness and sharpness across the entire image plane.

22Video ManagementTechnology Brief23

Non-megapixel lens will not fully display the resolution of megapixel sensor, especially in corner of image.

Video ManagementTechnology BriefVideo ManagementTechnology BriefPrivacy Mask for personal secretPrivacy Mask feature allows you to block out certain sensitive zones for privacy. You can set up to five privacy mask windows in the same screen. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion.

24Video ManagementTechnology BriefePTZThanks to digitalization, ePTZ allows user to zoom in to target area or object to see more detail than normal viewing.In addition, click and drag to move the closer view to any other area from the original image is easy and simply on your finger tip.Especially suit for HD and above.Full view of videoPan, tilt and zoom to bottom left by ePTZ

Pan, tilt and zoom to bottom right by ePTZ

2525Network ProtocolTechnology BriefONVIF standardONVIF, the Open Network Video Interface Forum, is an open industry forum for the development of a global standard for the interface of IP-based physical security products.How you can benefit from ONVIF A global interface standard will make it even easier for end users, integrators, consultants and manufacturers to take advantage of the possibilities offered by network video technology.

Visit ONVIF official website for more detail: www.onvif.org

26Network ProtocolTechnology BriefHTTPS for network securityHTTPs, the Hypertext Transfer Protocol over SSL/ TLS (Secure Socket Layer and Transport Layer Security), which is used to provide a secure identification by encrypted connection between web server and client.HTTPS is normally used in transaction of payment or access of confidential information with URL begin with https:// at port 443, instead of HTTP at port 80.

2728HTTPS (cont.)The HTTPS cannot be enabled if there is no certification on the device. There are three possible ways make you can enable the HTTPS, create certificate request and upload the certificate file which is signed by third party already, create self-signed certificate automatically and Create self-signed certificate manually.

Network ProtocolTechnology Brief19SD Card StorageSD slot for local storage Local SD storage for network loss event purpose, SD 1.1 Maximum capacity 4G Bytes SDHC 2.0 Maximum capacity 32G Bytes When video bit rate set 500kbps, 32GB can save 3 days video datas.

Technology BriefSD Card StorageTechnology BriefEvent recording / backup recordingSD card record supports recording of event trigger from Motion Detection and DI.

Video ClipsSnapshot

3031Content of SD card remote accessible SD card content can be read, download by web user interface. User doesnt need to get data from card.Support format function (FAT32)

SD Card StorageTechnology BriefTable of ContentProduct HighlightPositioning OverviewTarget MarketSelling PointCompetition AnalysisCompetition MappingSell Against CompetitionImage quality CompetitionUniqueness Highlight3Mega pixel resolution Technology BriefProduct Deployment Guide

32Application DiagramProduct Deployment Guide

PIR sensorBuzzerPan /Tilt scannerDIDORS485

DCS-3716

33Application ExampleProduct Deployment Guide

PoE SwitchDES-1228PDES-1210-28PDGS-1210-10P

Speed DomeDCS-6815 (18x)DCS-6817 (30x)DCS-6818 (36x)Fixed BoxDCS-3716(3Mega , H.264)Video EncoderDVS-210-1 (MPEG-4)DVS-310-1 (H.264)9-ch NVR ApplianceDNS-722-4 (Basic)DNS-726-4 (Pro)VMS SoftwareDCS-210 (8 ch, upcoming)DCS-220 (32 ch)DCS-230 (64 ch)IP SAN StorageDSN-1100-10 (Tower, 5-Bay, 4GbE)DSN-2100-10 (2U, 8-Bay, 4GbE)DSN-3200-10 (3U, 18-Bay, 8GbE)Outdoor BoxDCS-7410 (30M IR)DCS-7510 (50M IR)Outdoor DomeDCS-6510 (VGA, H.264)DCS-6511 (1.3M, H.264)

Entrance gatePerimeterSecurity RoomWarehouse

VIP AreaLegend: Coax Ethernet/ PoELegacy Analog Camera

Outdoor IR Box DCS-7110 (HD,H.264)

Office, Super Market34