verónica kuchinow – innovation in recycled products for construction - spain 8th european forum...

Verónica Kuchinow – Innovation in recycled products for construction -

Spain

8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010

Making Eco-Innovation happen in Small and Medium-Sized Enterprises

INNOVATION IN RECYCLED PRODUCTSFOR THE CONSTRUCTION SECTOR


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ZICLA acts as dynamist of the building recycled products market:

1. Getting to know the offer of recycled products PROMOTION2. Developing new products and materials INNOVATION3. Making easier the demand MARKETING AND SALES

INNOVATION BUSINESS OPPORTUNITIESConstruction sectorIndustrial sector


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1. PROMOTION• Standard: brochures, expositions, media

dissemination, etc.• Pro-active: “pushing” market development projects,

innovation in construction projects, strategic plans development, etc.


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2. DEVELOPMENT Waste ProductMake bigger the offer developing new products, new technology

Three basic concepts:1.Wastes = raw materials2.New (materials, products, processes, …) and quality3.Market = locomotive of the “recycling train”


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3. MARKETING AND SALES• Involve consumer (and manufacturer) in product

development, improvement, launching– Products design with clients specifications– Learn from their expertise– Make product closer to consumer– Create expectation

• Use recycled added value as a claim differential element


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CRUSHED CONCRETEDEMOLITION WASTE

EXAMPLE: DEMOLITION WASTE RECYCLINGEXAMPLE: DEMOLITION WASTE RECYCLINGPREFABRICATED CONSTRUCTION

ELEMENTS


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Drain carpet for artificial grass covers made of foams coming from camping mattresses recycling

EXAMPLE: PE FOAMS RECYCLINGEXAMPLE: PE FOAMS RECYCLING


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EXAMPLE: CARPET WASTE RECYCLINGEXAMPLE: CARPET WASTE RECYCLING

Decorative boards Acoustic panels


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EXAMPLE: BIG BAGS RECYCLINGEXAMPLE: BIG BAGS RECYCLING


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EXAMPLE: PE SCRAPS RECYCLINGEXAMPLE: PE SCRAPS RECYCLING


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EXAMPLE: WIRES PLASTIC COVERS RECYCLING EXAMPLE: WIRES PLASTIC COVERS RECYCLING

Cycle lanes separators Bus stop platforms


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CONSTRUCTION

SECTOR

CONSTRUCTION

SECTOR

• A sector with an important environmental impact:– It consumes 60% of the raw materials extracted from the

lithosphere– It is responsible in a direct o indirect way of more than 50% of

the CO2 emissions to the atmosphere– It generates around 1,1 tones of waste per inhabitant and year1,1 tones of waste per inhabitant and year

• A sector with an important environmental impact:– It consumes 60% of the raw materials extracted from the

lithosphere– It is responsible in a direct o indirect way of more than 50% of

the CO2 emissions to the atmosphere– It generates around 1,1 tones of waste per inhabitant and year1,1 tones of waste per inhabitant and year

MINIMIZATION OF THE

CONSTRUCTION

SECTOR

ENVIRONMENTAL

IMPACT

MINIMIZATION OF THE

CONSTRUCTION

SECTOR

ENVIRONMENTAL

IMPACT

• Consuming eco designed products in sustainable construction able to save resources like:

–Water, energy, raw materials...• Taking advantage of the important capacity of this sector to consume

recycled products

• Consuming eco designed products in sustainable construction able to save resources like:

–Water, energy, raw materials...• Taking advantage of the important capacity of this sector to consume

recycled products


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BARRIERS• Perception of low quality• Non competitive prices in some products• Perception that some products are more expensive than

what really are• Not enough active offerMOTIVATING FACTORS• The existence of eco labels• Promotion tools in public tenders (ex. Decreto de

ecoeficiencia)• The environmental added value of the products


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TENDECY• The market doesn’t give an economical value to the

recycled products• The spread of sustainability in construction makes

recycle in products a differential element for improving sales

Sustainable construction is becoming the key for the future of construction; and the recycled products one of the tools of this new stage.


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Verónica Kuchinow

c/ Ramon Turró 100-104, 4º-1ª . 08005 BarcelonaT: +34 932218687 . F: +34 [email protected]

verónica kuchinow – innovation in recycled products for construction - spain 8th european forum...

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