verghese kurien - phase ii

8/3/2019 Verghese Kurien - Phase II

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Dr.VERGHESE KURIEN“Father of White Revolution”

Phase II

TEAM 9

4/27/2012 1Footer Text



HISTORY IN THE MAKING

• KDCMPUL - Started from a dilapidated government creamery

• Verghese‟s suggestion on buying new equipment

• 1950 – KDCMPUL General Manager

• Economic independence of dairy farmers

• Dara Khurody – Milk Commissioner of Bombay

• Fluctuation in supply

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HISTORY IN THE MAKING

• Visit to New Zealand from October 1952 to April 1953, and

two months in Australia

• Possibility of making milk powder from buffalo milk

• 50 percent each, donated by NZ and Government of India

• Harichand Dalaya – Miracle at Anand

• Tribhuvandas, Dalaya and Kurien – Triumvirate




HELPING HANDS…

• Tribhuvandas Patel

• Harichand Dalaya – Verghese‟s friend and classmate

• Maniben Patel – Daughter of Vallabhai Patel

• R.H. Variava, Deputy Manager of Polson Dairy and his wife

Zarine

• Dara Khurody

• H.M. Patel – Principal Financial Secretary




TRIAL BY FIRE

• 15th November 1954 - Bhoomi pooja by Rajendra Prasad

• 1956 - UNICEF‟s assistance to setup milk powder plant in

India

• Andheri laboratory - Milk powder from Buffalo milk

• Glen Davies – UNICEF representative

• Bombay State Government approved the project

• October 31, 1955 – Inauguration by PM Nehru




THE NAME ‘AMUL’

• Philip Tea & Coffee

• 1957 – Kaira Cooperation registered „Amul‟

• „Amulya‟ in sanskrit means „priceless‟

• Main goal – Ensuring best deal for farmers, without exploiting

customers

• Entry into butter market – Polson doomed




THE NESTLE INCIDENT

• 1956 – Visit to Switzerland at Nestle‟s invitation

• Nestle – Import of milk powder, sugar and tin plate

• Meeting with Kreeber

• Nestle plant at Moga

• Implications of foreign MNCs




POLSON vs AMUL

• Pestonjee of Polson Dairy

• The Butter divide

• Trouble over market prices of butter

• Pestonjee‟s visit to Amul

• Pestonjee‟s son Minoo - A wastrel

• Bust of Pestonjee – NDDB library




OPERATION FLOOD

• Oct 31st 1964 – Lal Bahadur Shasthri inaugurated KAIRA

union‟s new cattle feed compounding factory

• PM stayed in Raman Bai‟s home

• PM‟s request

• Creation of NDDB

• Contributions of Dalaya and Michael Halse

• Finalization of proposal – 31st Oct 1968




OPERATION FLOOD

• Pre-operation flood scenario

• Purpose – Replicate Anand all over India

• Involves 11 million dairy farmers in 24 states

• Help from European surplus

• Rome visit Oct 1968

• July 1970 – „The Billion Litre Idea‟




OPERATION FLOOD

• „Where cooperation fails, there fails the only hope of rural

India‟

• 1975 – All milk and milk product imports stopped

• NDDB – As a canalizing agency

• JRD Tata‟s refusal

• Manthan, feature film produced by Gujarat‟s dairy farmers

• Phase 1 spanned 1970s




OPERATION FLOOD

• Phase II – 1981 to 1985

• 43000 village cooperatives and 4.25 million milk producers

• Phase III – 1985 to 1996

• Addition of 30000 new dairy cooperatives

• Cooperation within cooperative dairies

• 1973 – Formation of GCMMF




OPERATION FLOOD - OPPOSITION

• 1982 to 1983 – Attack from Indian media

• Institute of Social Studies, The Hague – Books and Papers

• Oct 1983 – Illustrated weekly of India – „The White Lie‟

• Feb 1984 – The Jha Commission

• Oct 12 1987 - NDDB Act

• Rao Birendra Singh, Agriculture Minister




KURIEN‟S OTHER ACHIEVEMENTS

• Milk vending machine

• 1994 – 5348 oil seed growers cooperatives

• One million farmer members

• DHARA – „Stream‟ – Brand name of oil

• 1986 – Pilot project – Tree growers cooperatives




KURIEN‟S PERSONALITY TRAITS


BIG FIVE

PERSONALITY

TRAITS

HOLLAND’S

PERSONALITY

TRAITS

MYERS

BRIGGS TYPE

INDICATOR

16 TRAITS

Conscientiousness,Openness andExtraversion

Social andConventional

Extrovert,Thinking, Judging,Sensing

Outgoing, Intelligent,Affected by feeling,Serious,Conscientious,Venturesome, ToughMinded, Practical,

Self-assured, Shrewd,Controlled,Dominant



AWARDS AND ACHIEVEMENTS


• Ramon Magsaysay Award – 1963

• Padma Shri – 1965

•

Padma Bhushan – 1966

• Wateler Peace Prize – 1986

• World Food Prize – 1989

• Padma Vibushan – 1999

• Chairman of IRMA

• Chairman of GCMMF and NCDFI



CSR


• Amul Relief Trust was started in 2001

• The trust reconstructed 6 schools at a cost of Rs. 41.1 million

in Kutch Area

• GCMMF planted around 239.38 lakhs tree saplings in 21

districts of Gujarat

• The Amul Vidya Shree Award - Std X toppers across India

• The Amul Vidya Bhushan Award - Std XII toppers across India



REFERENCES

• “I Too Had A Dream”, Verghese Kurien and Gouri Salvi,

Pages 96, 107, 113, 121, 125, 130, 133, 142, 143, 144, 145

• http://www.amul.com/m/amul-relief-trust

•

http://www.amul.com/m/tree-plantation


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