VaRGHESE KURIEN

THE FATHER OF MILK REVOLUTION

• AMRITA JHA

• GAURAV VERMA

• MANOJ RAIKAR

• POOJA KESHRI

• VIVEK CHATURVEDI

THE SQUAD….

CONTENT… Introduction Kurien Saga The White Revolution Ultimate Outcome Program Implementation Impact Second White Revolution Criticism Success Mantra Conclusion

Family and childhood• Born on November 26 1921 at Calicut Kerala• Belong to Cyrian Christian community • Brought up in Christian Missionary society by his

mother• Atheist• Represented college in Tennis, Badminton, Cricket &

Boxing• Father died when he was 21 • Wanted to join army

(mother didn’t let him go off to war)

Educational background• Bachelor of science(physics) from Loyola college,

madras in 1941• Bachelor of engineering (mechanical) 7th rank from

madras university in 1944• Special studies in engineering from TISCO at

Jamshedpur 1946• Masters in science in mechanical engineering with

distinction with specialization on dairy engineering from Michigan state university in 1948

• Specialized training in dairy engineering at national dairy research institute, Bangalore

Early years……• Result of farmers meet at Samarkha (Kaira district)

on Jan 1946• Called by Morarji Desai under advice from Sardar

Vallabhai Patel• Objective: To fight rapacious milk contractors• Farmers sold milk directly from Kaira to government

run Bombay milk scheme • Amul brand launched in 1955

Father of white revolution of India Chairman of GCMMF for 35 years Architect of operational flood- largest dairy

development program in the world Made India largest milk producer in world

KURIEN SAGA…..

The White Revolution….• Operation flood (also known as the White revolution of

India) was a rural development programme started by India’s National Dairy Development Board (NDDB) in 1970

• Objective – Increase milk production ("a flood of milk") Augment rural incomes Fair prices for consumers

Ultimate Outcome …..

-India became the largest producer of milk & milk

product and hence is called “ The White Revolution of India”

Reduction in malpracticesHelped in alleviating poverty and famine levels from

dangerous proportions in India during the era

The Legend continues…..

• Based on Amul’s success , Prime Minister Shri Lal Bahadur Shastri created the National Dairy Development Board (NDDB) in 1965 to replicate the AMUL model nationally

• India has also emerged as the largest producer of milk in the world, surpassing the United States and today the milk economy is worth 2,00,000 crore

• The country’s dairy supply continues to grow 3.8 percent annually, while population only grows 2 percent

Program implementation..• Operation flood was implemented in three

phases- Phase 1-Establishment of mother diaries in four

metros Phase 2-Expansion of milk sheds from 18 to 136 Phase 3-Emphasis to research and development

in animal health and animal nutrition

Impact of white revolution…A major boost to the dairy sector in India

Matching demand supply

Protection to milk industry

Women empowerment

Second White Revolution…• Objective – To double its milk production capacity by 2020 To make country self sufficient Increase its sales revenue from 6700 crore to

27000 crore by 2020

Criticisms….. Highly criticized for emphasizing on foreign cow breeds

rather than Indian cow breeds Focus on dairy sector came at expense of other prominent

area of Indian agriculture Heavy emphasizing on Indian dairy was unproductive

because developed countries rendered Indian dairy products non competitive in international market

Success Mantra

According to Dr . Kurien the mantra to success was to maintain – Quality Value for money Availability Service

Awards and recognition…

• Ramon Magsaysay Award for Community Leadership (1963)• Padma Shri (1965)• Padma Bhushan (1966)• Krishi Ratna Award (1986)• Wateler Peace Prize Award of Carnegie Foundation (1986),• World Food Prize Laureate (1989)• International Person of the Year (1993) by the World Dairy Expo,• Padma Vibhushan (1999).

Cognizant Quotes….

“I am like a cat, throw me wherever you want to, I will land on my feet ”

“eight hour for dairy, eight hour for your family &eight hour for sleep”

-Dr. Varghese Kurien