venus facebook workshop

Venus - Facebook workshop

Tips and Tricks of Facebook, benefits and making the most of it is a

marketing tool

1www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012

http://www.facebook.com/definedcoach

Agenda

• What is Facebook• Why have a Business Facebook page• Setup• Features and how to best utilize Facebook • Questions



Workshop Objective

• Increase awareness of tools and benefits of Facebook Business Pages, providing the knowledge to setup your own page



What is Facebook?Facebook is a social network for connecting people with those around them – friends, family, coworkers, or simply others with similar interests.

Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to schools, corporations, and any user across the world.

Facebook allows users to connect and share information in a variety of ways.



Facebook Stats - May 2012• The most popular social networking

tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)

• 53% of small businesses are using social media

• 88% believe exposure is the biggest benefit

• 60% are willing to post about products/services in FB if they get a deal or discount

• LinkedIn is 4X better for B2B lead generation than Facebook and Twitter

Source:http://thesocialskinny.com/99-new-social-media-stats-for-2012/


http://thesocialskinny.com/99-new-social-media-stats-for-2012/


Facebook Stats - May 2012

Source: www.checkfacebook.com/


http://www.checkfacebook.com/


Why have a Business Facebook page?

Get found by people who are searching for your products or services

Connect and engage with current and potential customers

Create a community around your business

Promote other content you create, including webinars, blog articles, or other resources

Generate leads for your business



Facebook Overv

Venus Facebook workshop 6 June 2012

Source: www.hubspot.com/marketing-ebook/how-to-use-facebook-for-business

Tour of Facebook

http://www.hubspot.com/marketing-ebook/how-to-use-facebook-for-business

http://www.hubspot.com/marketing-ebook/how-to-use-facebook-for-business

Should I have a Business Facebook page?

• Who is your target audience? -Depends on target audience, eg Are they using Facebook, and if so how often

are they on Facebook?

• What do you want to achieve from having a facebook page?-is it for new or existing clients? What are the benefits for liking your page?

• Consistency is essential to keep people engaged!

• Disadvantages:It can be very time consuming and take a long time to convert these leads into customers or clients.



Not yet on Facebook?



Create a page


You need to have a personal page before you can setup a Business Page

Go to:www.facebook.com/pages/create.php


http://www.facebook.com/pages/create.php

Setup

• Depending on ‘type’ of page you have chosen will display different formats on Timeline



Setup – ‘Local Business’ Extras

• If choosing a local business – people can ‘check in’ at each location while there and like your page if haven’t already

• And can offer discounts etc (to do this make sure your account has an address specified)



Setup – URL (Facebook Address)Change facebook url - Update the URL to show as your company name, eg:

www.facebook.com/hmckapiti?ref=tsvs

www.facebook.com/minxshoes

To change: Go into your page/ Edit/ Username

For more info: www.facebook.com/help/?page=174999945886703


http://www.facebook.com/hmckapiti?ref=ts

http://www.facebook.com/minxshoes

http://www.facebook.com/help/?page=174999945886703


Setup - TimelineTimeline – the new format of the page

You can have a couple of different photos for your timeline but need to be of exact measurements

Research has shown the Timeline picture is viewed first and photos including people are more engaging.

There are certain rules and regulations for what you can add into your pictures.

See here for more info: www.facebook.com/help?faq=%20276329115767498

www.copyblogger.com/timeline-cover-photo/


Old Format

Timeline:

http://www.facebook.com/help?faq=%20276329115767498

http://www.copyblogger.com/timeline-cover-photo/

http://www.copyblogger.com/timeline-cover-photo/


Setup – Link Business to Personal

You can have your business Facebook linked on your personal page



Setup – Link Business to PersonalTo update go into your personal page, select ‘Update Info’

update Work and Education– (you must have already setup your business page to link this)

‘I Currently work here’ has to be ticked to show on your personal page



Have a Facebook page – Now what?

• What do I post- what probs are your target market facing, what could they learn from you? Post articles, tips, information, photos

How often should I post?Some research says every day, depends on what you posting and if you are providing value!

Think about it from a customer perspective - do you go back and scan old posts or just look at the most recent ones? There is so many new updates your information can get lost

• Find out when people are on Facebook and time your posts for then.



Can I control comments?• Yes you can delete comments and also ban users• You can choose to review all comments before they

appear on your page www.facebook.com/help?page=129809910466419

Hover over Right hand corner of comment, and X should appear

More Info: www.wendymoore.net/2012/01/how-to-remove-an-unwanted-spam-post-from-your-facebook-fan-page/


http://www.facebook.com/help?page=129809910466419

http://www.wendymoore.net/2012/01/how-to-remove-an-unwanted-spam-post-from-your-facebook-fan-page/





Using Facebook


You can switch between using your personal profile and business page by selecting the in the top right hand corner

The logo and name will show up as to which profile you are using


Pictures

When attaching pictures, these then all show up in your pictures,

and you can then create Albums



Sharing Updates

• Click on share

• Click and select how to share it, eg on your page (business) or on your own timeline (personal)



Questions

• Quick way of getting people involved and engaged on your page



Events

• can update the picture, show how to join and share



Tagging• Tagging is linking people or

pages which creates a link to their Facebook page (appears in Blue)

To tag: type ‘@’ then the first few letters of person’s name or business and select which one to apply it to.



Tagging Photos• Click on Tag Photo , start

typing person’s name, and list should appear of your Facebook friends and pages you like



OffersThere is a trial for offers being run for pages setup as a ‘local business’

For more info: http://www.facebook.com/help/offers


http://www.facebook.com/help/offers

http://www.facebook.com/help/offers


Insights• Likes/insights – if a person likes you this

increases the number of likes, but if it’s a business page then this doesn’t add to the count



Highlight Posts

• Highlighting posts –making it bigger to make it stand out

• To highlight - hover over your post – top left hand corner



Milestones

• Great for highlighting special dates and engaging your audience



MilestonesHow to add Milestone:



Groups

• Groups are for limited audience

• You need to be invited – Great for community groups

• More info:www.facebook.com/about/groups

32Venus Facebook workshop 6 June 2012www.facebook.com/definedcoach

http://www.facebook.com/about/groups


Promoting your Facebook pageAdd your Facebook link to different sites:

•link onto your website•include in your email signature•Add to business cards and marketing material



Ways to increase likes

• Commenting on other Facebook pages or other blogs

• Providing updates that are engaging and that people like or comment on

• Linking your newsletter or blog to Facebook

• Do Market Research– Look at similar industries– Look at favourite pages– What are people liking and commenting on



Promote each other


• Example of how Facebook can be used to promote Venus members – through photos and tagging


Local Facebook Pages• Go and like other local pages, comment on their updates – this

is great exposure• Or click on their likes to find out what other pages are around

36Venus Facebook workshop 6 June 2012www.facebook.com/definedcoach


Friends Likes• Find out what pages your

friends like, are they any common ones, are they commenting?

www.facebook.com/definedcoach

• Click on Likes in your friends pages


Workshop Objective

• Increase awareness of tools and benefits of Facebook Business Pages, providing the knowledge to setup your own page



Questions & Feedback

• Please go and Like www.facebook.com/definedcoach

• And feel free to provide comments on the workshop – on my Facebook page

• For more information or a one on one Facebook setup session please contact me


