ventureapéroifj180110
TRANSCRIPT
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Inhalt und Zielsetzung- Wie und warum funktioniert
SocialWeb?
- Was bedeuten diese Entwicklungen für
Sie als Unternehmer?
SocialWeb: Create Relevance! Venture Apéro am 18. Jan.2010 in St. Gallen
Dauer: ca. 45 Min.Referent: Marcel Meier
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About
www.xing.com/profile/marcel_meier
A C A D E M I A A L L E G R I A
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3
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Tipping Point
Vom Meinungsumfrage-Institut zu QuickPolls
Vom Research Lab zu Gen Y Apps
Vom MainFrame Computer zu Cloud Computing
Von der Telefonkabine zum iPhone
Von der statischen Webseite zu Rich Internet Applications
Von der Massenkommunikation zum Dialog, hin zur Mobilisierung der Massen
Von der Usability zur User Experience
Vom Newsletter zum MikroBlog / Live-Feed
Vom Elfenbeinturm zu Open Innovation
Vom Brockhaus zu Wikipedia
Vom Fernsehgerät zum MediaCenter
Vom Dorffest hin zu Spontan-Veranstaltungen
Von der Sekretärin zu Doodle
Von Radio Beromünster zu Last.fm
Vom Freizeitverein zur Online Community
Von der Taxonomy zur Folksonomy
Vom Wissens-Management zum Wissens-Fluss
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Digital Natives
Glaubwürdigkeit
der
Kommunikations
-Kanäle
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Anspruch der High Potentials
http://www.youtube.com/watch?v=dGCJ46vyR9o
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(R)Evolution
http://www.youtube.com/watch?v=NLlGopyXT_g&feature=channel
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Acceptance of Innovation
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Acceptance of Innovation
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Acceptance of Innovation
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Anytime, Anywhere on any Device
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Information out of control
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it‘s just „real life“
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Information Management 2.0
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...no complex taxonomy and hierarchy
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Information Flow
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Participate
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Oekonomie der Aufmerksamkeit
Feedback
Anerkennung
Zugehörigkeit
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Efficiency
Relevanz: Wer hat Was Wann Wo Wie gesagt oder gemacht?Relevanz: Wer hat Was Wann Wo Wie gesagt oder gemacht?
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The Network (strong and weak links)
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Stars and Brands (end to end)
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Horizontal vs. Vertical Communities
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Crowd Sourcing
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SocialWeb
Simple Participation
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keep in mind!
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Realtime Internet and Mobile Web
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Communication out of control?
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Like it or not, it happens anyway!
Outside and IN your company as well as @home.
so what?
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Enterprise 2.0
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Knowledge Flow
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it‘s about „cafeteria knowledge“
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Network
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SocialCapital
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Define your Enterprise 2.0
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Google Wave ?!
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Web 2.0 in Business
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Thank you!
Q&A
Wer hat was wann wo wie gesagt?
Create Relevance!
xing.com/profile/marcel_meier