venture pitch and presentation 2 f nov 2012
TRANSCRIPT
Venture Pitch & Proposition Presentation
Ventures in Learning TechnologyETEC 522
Future Enterprise
Catherine Ranson
Health and
Wellness Mobile
Apps.
www.HealthandWellness Mobile apps.com
416 - 922- 4600
Members of the Team
Catherine Ranson, RHD, BHAOral Health Care EducatorFounder
Kathy Colalillo, BSc, RDH, B Ad EOral Health Care Educator/ResearcherCo-Founder
Soo Lynn An, RDH, B Ad EDirector of Sales/Marketing
Robert Beattie, BSc, MBADeveloper
Venture Elevator Pitch
Our Vision
Developing health and wellness mobile applications that will
promote oral disease prevention, health awareness and wellness.
Develop programs that individuals will download to their mobile device
to use to manage and promote their own health & wellness.
What is the Problem?
Oral CancerOral Cancer is deadly and
strangely silent in our society!
Oral Cancer is growing at an alarming rate.
Kills one person every hour of every day!
Five year mortality rate is higher than cervical and
prostate cancer.
If detected early – successful treatment is 80-
90 percent?Signs and symptoms of oral cancer are often missed by
the naked eye.
More than half of oral cancers have already
spread to the throat or neck when the cancer is
detected.
About 1 in 4 persons with oral cancer die because of
delayed diagnosis and treatment.
Common Oral Sites
Lateral borders of the Tongue
Oral Mucosa
Throat & Tonsillar AreaLips
Click on the Video
Oral Cancer Screening App for
Mobile Devices
Oral Cancer Screening Icon
Functions of the AppOral Cancer Screening using
video scanning deviceOral Self-Assessment – Demo
& How to InstructionsQuiz to Identify Risk FactorsIndividualized Prevention
StrategiesPersonalized Bi-monthly
Reminder Tool
Future App Development
Oral Health Prevention and Awareness FocusOral Screening Tools to Identify: Bleeding Gums Recession Tooth Sensitivity Gum Disease Oral Health Education for New
Moms
Target MarketThere are over 6 billion people in the
world that own mobile devices and are downloading apps daily!
327 million in USA25 million in Canada
Young - TeenagersMiddle Age The Elderly
Keeping your “Health in Check” is a societal trend.
Fighting Cancer & Disease in the Digital Age
is the focus in Canada.
Competition
There is no similar mobile application currently on the market
There are many health related apps in the iTunes Store
but there is no focus on oral health
Blood Pressure & Blood Glucose Monitoring Apps exist
Market Analysis
What’s out there?
My Calm BeatWalgreens App for prescriptions
Heart Rate Monitor By AzumioBPMon – Blood Pressure
MonitorBGuMon – Blood GlucoseMonitor
How will we Make Money?
Revenue will be generated through subscribers
Expect to be cash flow positive within 15 -18 months
Expect to roll out 1 new App quarterly
MarketingSocial Media Advertising – Twitter, Facebook
Promoted through Primary Health Care Providers as educational resources
Dentists & Dental Hygienists
Oral Specialists Physicians & Nurses, Personal
Support Workers