OBSERVATION TASK

VIRGIN MEGA STORE – CAIRO Shop has no doors at all which makes

you get inside it easily and feel they are open to all type of customers.

VIRGIN MEGA STORE – CAIRO Logo, shop theme main color “red” and

background music makes you feel energetic.

VIRGIN MEGA STORE – CAIRO Store making profit not only form customer

purchases but also from advertisements on its walls viewed by this big number of visitors

VIRGIN MEGA STORE – CAIRO Store making profit not only form customer

purchases but also from advertisements on its walls viewed by this big number of visitors

VIRGIN MEGA STORE – CAIRO Store host music events and make draws

frequently to keep people visiting it even if they don’t want to buy anything.

VIRGIN MEGA STORE – CAIRO Store rent booths and spaces for other

companies to sell their aligned products inside like Vodafone.

VIRGIN MEGA STORE – CAIRO

Virgin store is not just a store that sells products but it is more like a platform to sell products, make advertisements, Rent booths for other companies.

The main value for Virgin is the high number of customers visiting it and the long amount of time customer spent inside it.

CONCLUSION

“ALRAYAH” SUPER MARKET - CAIRO Small and crowded entry doors that

gives you uncomfortable impression while entering the market.

“ALRAYAH” SUPER MARKET - CAIRO Puts photos for tasty food on the outer

side of the market to enthuses people to buy stuff

“ALRAYAH” SUPER MARKET - CAIRO Place big flyers on each department to

make it reachable to the customers easily.

“ALRAYAH” SUPER MARKET - CAIRO Bake fresh food to sell it to the

customer who like to eat something while shopping.

“ALRAYAH” SUPER MARKET - CAIRO Place items with

discounts in one place to attract type of customers who like to save money.

“ALRAYAH” SUPER MARKET - CAIRO Place high labels

in order to be viewable by customers from far places and reach it easily.

“ALRAYAH” SUPER MARKET - CAIRO

This super market use different smart techniques to make customer buy more from it.

CONCLUSION

“ZAD” SUPER MARKET - CAIRO Two gates facing different streets to

attract more customers

“ZAD” SUPER MARKET - CAIRO Commodities are

not well organized which prevent the customer from finding his target easily.

“ZAD” SUPER MARKET - CAIRO

This super market still need improvements as it lakes some basic things to make customers enjoy a better shopping experience.

CONCLUSION