venture lab freem: marketing methods
TRANSCRIPT
![Page 1: Venture Lab FREeM: Marketing Methods](https://reader035.vdocuments.mx/reader035/viewer/2022080211/558b10d3d8b42a385a8b46f0/html5/thumbnails/1.jpg)
EM Simulation software and computing infrastructure is beyond the budget of most engineers who need it. FREeM changes the way design automation works.
FREeM lets you…
GET AWAY FROM THE SIMULATOR AND BACK TO DESIGNING...
FREeM simulation
![Page 2: Venture Lab FREeM: Marketing Methods](https://reader035.vdocuments.mx/reader035/viewer/2022080211/558b10d3d8b42a385a8b46f0/html5/thumbnails/2.jpg)
Ways of Reaching our Customer BaseFIRST
Effectiveness & Cost of User AquisitionSECOND
FREeM : Affordable E.M. Simulation Tool for Enterprise
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Why is marketing important ?
The number of customers we can reachis critical...
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Effectiveness of various strategies...
In House SEO Expertise means that over time SEO can be bought into playNote – take a while to work.
10^6
10^3
10^2
LOW Proabability of success HIGH
Trade Journal$2000
SEO~$0
N C
usto
mer
s / m
onth
Ad Words$5 k
Large Channel Partner$0
Small Channel Partner$0
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Effectiveness of various strategies...
Channel Partners Paid on Commission
10^6
10^3
10^2
LOW Proabability of success HIGH
Trade Journal$2000
SEO~$0
N C
usto
mer
s / m
onth
Ad Words$15 k
Channel Partner$0
Channel Partner20%
Small Channel Partner$0
![Page 6: Venture Lab FREeM: Marketing Methods](https://reader035.vdocuments.mx/reader035/viewer/2022080211/558b10d3d8b42a385a8b46f0/html5/thumbnails/6.jpg)
Cost of Customer Acquisition
Niche Market
Method Cost of user SEO ~$0(but slow)Channel Partner ~$ 0 until sale !Adwords ~$30 customerTrade Journal ~$100 customer
A Srategy of SEO and promotion by our channel partners will initially be pursued!