venture lab freem: marketing methods

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EM Simulation software and computing infrastructure is beyond the budget of most engineers who need it. FREeM changes the way design automation works. FREeM lets you… GET AWAY FROM THE SIMULATOR AND BACK TO DESIGNING... FREeM simulation

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Page 1: Venture Lab FREeM: Marketing Methods

EM Simulation software and computing infrastructure is beyond the budget of most engineers who need it. FREeM changes the way design automation works.

FREeM lets you…

GET AWAY FROM THE SIMULATOR AND BACK TO DESIGNING...

FREeM simulation

Page 2: Venture Lab FREeM: Marketing Methods

Ways of Reaching our Customer BaseFIRST

Effectiveness & Cost of User AquisitionSECOND

FREeM : Affordable E.M. Simulation Tool for Enterprise

Page 3: Venture Lab FREeM: Marketing Methods

Why is marketing important ?

The number of customers we can reachis critical...

Page 4: Venture Lab FREeM: Marketing Methods

Effectiveness of various strategies...

In House SEO Expertise means that over time SEO can be bought into playNote – take a while to work.

10^6

10^3

10^2

LOW Proabability of success HIGH

Trade Journal$2000

SEO~$0

N C

usto

mer

s / m

onth

Ad Words$5 k

Large Channel Partner$0

Small Channel Partner$0

Page 5: Venture Lab FREeM: Marketing Methods

Effectiveness of various strategies...

Channel Partners Paid on Commission

10^6

10^3

10^2

LOW Proabability of success HIGH

Trade Journal$2000

SEO~$0

N C

usto

mer

s / m

onth

Ad Words$15 k

Channel Partner$0

Channel Partner20%

Small Channel Partner$0

Page 6: Venture Lab FREeM: Marketing Methods

Cost of Customer Acquisition

Niche Market

Method Cost of user SEO ~$0(but slow)Channel Partner ~$ 0 until sale !Adwords ~$30 customerTrade Journal ~$100 customer

A Srategy of SEO and promotion by our channel partners will initially be pursued!