EnschedeNovember 17th 2012

Strategy development inan innovative organisation

Lesson I:

stick to your strategy…

… until you need a new one

new release ofour philosphy

version 5.03

from inventiveto innovative

from hardworkingto inventive

from innovative productsto market positions

Lesson II:

people make the difference…

… people differ more and more

physical efforts

intellectual efforts

potential employees

Lesson III:

develop a sales pitch …

… focused on recruitment

The 10,000 hour rule

What do you get for your 10,000 hours?

How to get things done in a big organization.

What do you get for your 10,000 hours?

How to get things done with limited resources.

What do you get for your 10,000 hours?

How to be theone-eyed manin the land of blind.

What do you get for your 10,000 hours?

Learn to be anentrepreneur.

Definition Entrepreneurship: : 

1. to take upon oneself 

2. to put oneself under obligation to perform

Lesson IV:

from an entrepreneurial company…

… to a company of entrepreneurs

A n d r i e s J a n O o s t e r h o f N e d a p C h i n aM a r k e t l e a d e r

E l e c t r o n i c S o w F e e d i n g

A n d ré Fo e ke n M o v e s

B a r t t e n B r i n keW i t h i n t w o y e a r s

m a r k e t l e a d e r c a r e p l a n n i n g

A n d ré Fo e ke n C A R E NI n t r o d u c ti o n n e w

p o r t a l i n f o r m a l c a r e

A n d ré Fo e ke n C A R E ND e v e l o p m e n t a n d d e s i g n

i n A s u n c i o n , P a r a g u a y

Lesson IV:

choose the right KPI

Key Perfomance Indicator

Earnings per share

Stock price

ROACE

Revenue Growth

EconomicValue Added

EBIT

EBITA

EBITDA

ROCE

ROE

Cashflow

Our Key Performance Indicator:

added value per employee

Business model

Consultancy ProductsProjects

risk

reward

Applying the KPI during the 2009 crisis:

Focus on the right markets

Focus on the right activities

Lesson V:

Do the google test

Nedap’s sales network

Lesson VI:

It is no longer about economies of scale…

… but about economies of brains

Leveraging brains

Nedap solid foundation:

Sharing of technologies

Sharing of business models

Sharing of processes

Leveraging brains

Lesson VII:

It is all about growth…

… so be sure to go for relevant growth

Our Growth Model

Focused on growingthe added value per employee

Growth of addedvalue per employee

Growth of addedvalue per employee

Lesson VIII:

Tip the Strategy Pyramid

What?

How?

Why?

The Strategy Pyramid

Developing customer value

Challenges enrich life

What?

How?

Why?

Tip the Pyramid

Moving markets withtechnology that matters

Attract top talent andgive them purpose, power and possibilities

Develop, manufacture and sellpowerful propositions tocapture markets

Agri

Security

Energy

Healthcare

Water

Well positioned tobenefit from theworld wide megatrends