venture lab 2012. megagenda's test of value proposition

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Testing value proposition

Bankai Team. Project: MEGAGENDA

Event Attendance

Which Event to Choose?

How do people choose?

How do you choose? Event Topic

What motivates you? Availability

Making a choice. Event Cost

Other services:

Almost 90% of the people answered that they don't know services that offer this. The ones who did gave us this ones.

active.com (for sport activities)

meetup.com

We interpret this as there is an opportunity here, making a greater service to be well known.

Decision making evaluation:

Age range:

The survey was answered by people in this age range:

18-30: 10%31-45: 80%46-60: 10%

Conclusion:

People in social networks use them to be informed of events and activities.

Users value a lot their own availability.

They wouldn't pay for getting information.

They would do it if they were the promoters, or for attending an event of great interest.

Users value, a superior filter engine to search for events, and managing their own agenda

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