venn and the art of search engine maintenance
DESCRIPTION
Presentation on the increasing overlap between Social, PR and SEO Delivered at the London International Ski Exchange, October 2012TRANSCRIPT
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Venn and the Art of Search Engine Maintenance
Presented by Iain Martin, Skipedia
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“Twitter data especially plays a role in web search: Retweets are a new form of link building”
Danny Sullivan, Search Engine Land
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“There is strong correlation between the amount of tweets about a URL, and its Google ranking”
Felicity Crouch, Branded 3
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Will Pinterest bring a massive boost for highly competitive keywords? Probably not.
Will it help diversify your backlink profile? Yes.
Does Google like fresh content from social sharing? Yes.
Should companies invest in using Pinterest? Absolutely!
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“SEO is not dead – it’s just having an identity crisis”
Iain Martin
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Presented by Iain Martin, Skipedia Travel Marketing
If you would like to find out more about the social media, SEO or other online marketing services that Skipedia can offer, please contact me:
[email protected] 07703 173576