"velve" expression of a new sense - ver. spread -

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Verbatim EXHIBITION

VELVE OLED LIGHTING

FUORI SALONE in MILAN

12--17 April 2011


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KAITEKISocietys diversifying values. To enhance those values, something comfortable is needed

comfortable to people, to society, to the earth. The KAITEKI concept has been created to m

that something a reality.

KAITEKI is a broad concept embracing Sustainability, Health, and Comfort. VELVE is a majo

step toward its achievement. Light that consumes less power, saves space, and does not

emit heat. Above all, light that is comfortable. The light of VELVE. Light that illuminates a ne

future a KAITEKIcomfortlifestyle.

Experience new VELVE light to see how KAITEKI feels.

KAITEKIConcept

KAITEKISustainabilityHealthComfort

VELVE

VELVE=KAITEKIKAITEKI

/// introduction

Specification

LongLife

EnergySafe

MercuryFree

Hg

yn

Comfort and sustainability, achieved

Product Numbers 52800

Color RGB Color Tunable

LuminousEfficacyPanel 31 lm/W

Maximum Luminance 1,000 cd/

Color TemperatureTunableRange 3,000 K2,700K6,500K

Maximum Luminous Flux 48 lm

CRIColor RenderingIndex Ra> 80Average

R9 > 80Red

StandardDeviation Color Matching < MacAdam2-STEP

Chromaticity CoordinatesWhite x0.43,y 0.40

OperatingTemperatureRange 2065

StorageTemperatureRange 3080

Median Lifetime LT708,000 h

LT5020,000 h

Dimension W146.4L133.4T8.7 mm

Lighting Area W123.0 L123.0 mm

Weight 192 g

Interface DMX512 / DALI

Safety Regulation UL 8750 certified

Rated Current 110 mA

Rated Voltage DC24 V

Energy Consumption 2.6 W

Country of Origin Japan

Large surface emission

Thin structure

Smooth lightcan view the light source directly

Low power consumption

Less heat generation

Quick response

No hazardous materials

LED Panel Module

EL

White Color Tunable from Warm White

2700Kto Cool White6500K

RGB Color Tunable

Dimming with constant flux and color

High CRIRa and R9component>80

Soft,velvety" luxurious appearance

RGB

RGB

White Color and RGB Color Tunable

Cathode

150nm

Anode(transparentelectrode)

Glass substrateLight

133.4

123.0 146.4

123.0

8.7

3.9

(mm)

DMX512 andDALIDigital AddressableLightingInterface are

asynchronous serial communication protocol in thelightingindustry.

VELVE///Expression ofanew sen


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pression o a new sense VELVE /// Expression o a new sense


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VELVE light. Even light, rom an ultra-thin panel. Light o rich color and

deep luster with a smooth and luxurious eel just like velvet. A new

physical sensation never known beore.

VELVE light. An entirely new experience. Alight materialstimulating

to the touch as well as vision. Light you will want to keep holding in

your hands. Sot light. Rich light. Feel it with your open palm. You will

experience a sense o surprise and, simultaneously, a sense o calm.

VELVEV

VELVE

Velvet Touch



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Future CityA cluster o luminous cubes, glowing whitely. Infnite beautiul reflections around them

ampliy their light. In time, the white light becomes light o rich beautiul colors to the

accompaniment o music. The eect a world o light and sound previously unknown.

An orchestration o light and color, interweaving bold flourishes with subdued tones.

Together with illusionistic sounds, the light sculpture sets into motion, as i alive.

Mirrors, set at complex angles on walls, engender an illusionistic space, a world

illuminated by luxurious VELVE light. Receiving light rom the sculpture, the mirrors

produce hundreds o light polyhedrons, a scene like a uturistic cityscape.



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Light panels inscribe a graceul arc in black darkness. VELVE light, floating in darkness,

calls to mind dewdrops rippling a lake surace, a tree-lined road dappled by sunlight, the

crisp tension and human warmth o a city ...

The panels, arrayed at a height ideal or touching, move like a living entity. They appear

at times as monochrome lights enveloped in silence and, at times, as passionately

dancing lights. A space o ever changing rich colors and subtle color temperatures. It is

a lightscape, enjoyed within an intimate distance, and an experience o tactile light only

VELVE can produce. Its colorullight emotionshold people spellbound.

HumanConsciousness

VE

VELVE



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/// Resonance

/// Pulsation

/// Gradation

/// Smoothness

Touch the light and change

your spectrum of creativity.

Tactile sensations

/// Incubator 01

/// Diffusion

/// Penetration

/// Fusion

/// Synergy

Intensifying the light opens up new possibilities

for accentuating the space.

Amplification

/// Incubator 02



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Creativity and diverse unctional application should be integral to the advance o lighting

technology, or such will most eectively impart rich creativity to architecture and space design o

all kinds. Light is the most amiliar and beautiul o all materials or us as human beings.

Light born rom a crystallization o new technologies . . . Light having a smooth and velvety eel,

never experienced beore. This is VELVE, a sae light blessed with rich color and luminance. VELVE

is certain to become the light we are ondest o, the light we keep nearby.

An illusionistic space employing lights magic. A conceptual model embodying new potential.

In collaboration with top creators, VELVE demonstrated a certain potential in Milan.

VELVE unlocks a world o possibilities. Creators o many backgrounds will explore those possibilities

to unold the potential o its light source. The thin, lat module. The rich saturated colors.

In conjunction with creators, we will endeavor to propose attractive, unctional products.

VELVE light ires the imaginations o creators. A succession o new designs will hereater emerge.

VELVE will captivate the world.

Based on the concept,encounters with mysterious light,INTENTIONALLIES this time un

the design o the installations, venue, and products.

Composing the spaces under the key wordsfloating,vision,andtouch,we endeavor

draw out the qualities o OLED (Organic light-emitting diode) to an infnite degree and realiz

new encounter with lightat each booth. To this end, we employed traditional Japanese p

material presenting sot color tones when approached closely. The polyhedron light sculpt

designed in collaboration with paper artist Koji Tanaka.

VELVE

OLED

light-emitting diode

ativeDesign OfceInc.

co.jp

/// Profle /// Profle

1994

1995

YEVSPALLETE

PLAZARMK

SatoshiUchiharahas servedaspresidentoUchiharaCreativeLighting

Design,Inc(UCLD)sinceits oundinginTokyo,Japanin 1994.Heis currently

aguestlecturerat TamaArtUniversityinTokyo,his almamater.Heisan

activememberand occasionallecturerovariousinternationallightingdesign

organizations,includingIALDandIESNA,and heandhis designteamhave

beentheproud recipientso prominentgloballightingdesign awards.Hisfrm

currentlyhassmall-,medium-andlarge-scaleresidential,commercial,and

mixed-useprojectsin ourcountriesoutsideo Japan.

ShuwaTei oundedthedesign frmINTENTIONALLIESin 1995 with two

colleagues,asalabelundertakingdesign in the context oarchitecture.In

recent years,hehasworkedin branding,primarily in thearchitecture,interior

design,andproduct design felds.Examplesosuch work includeUnited

Cinemas,Toyosu,ShibauraIsland,BloomTower,YEVS,PALLETE

PLAZA,andRMK.Hecurrently hasprojectsunderway in Bali, Taiwan,

Hawaii,China,Korea, aswell asin Japan.

Satoshi Uchihara Shuwa Tei/// Uchihara Creative Lighting Design Inc. /// INTENTIONALLIES

VELVE is reelytransormable

tual Model "YAJIROBE"

atoshi Uchihara

/// Conceptual Model "Bon"

Design by ShuwaTei

Reerenceexhibition Reerence exhibition Reerence exhibition

VELVE

VELVE

VELVE

VE///Expression oanewsense VELVE/// Expression oa newsens


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beacon or cutting-edge design and a rich repository o history. A place we chose to debut VELVE, a new kind o light that

piration rom history.

e will see continuing technological advances. VELVE too will advance and give orm to new products and technologies once

med o. VELVE uses cutting edge technologies while also in harmony with history and tradition. By valuing history and the

egant taste o the worlds top creators, VELVE light will continue to grow in appeal.

ts Milan debut, VELVE alight materialstimulating to all fve senses will spread throughout the world. To Europe,and Asia. To you in your world. When you next all under the spell o light, it may well be VELVE light.

LVE

VELVE

VELVE

VELVE

VELVE

dvanced. So rich in possibilities. It will sweep the world.

Art Direction

Satoshi Uchihara

GraphicDesign

Atsushi Shinomiya

Copyright

Masaki Shizuga

Translation

Brian Amstuz

Photography

ToshioKaneko

Print by

SANKOPrinting

chihara

eguro

waguchi

urai

kajima

hi

kada

zuka

yu

ni

Toru Sasaki

Kunio Tamada

Minoru Kawazu

Atsushi Shinomiya

Kanae Hagiwara

Atsushi Shinomiya

Shogo Saeki

Kenji Sakashita

Toshio Kaneko

Suekazu Yukie

Takeo Shimoyama

Naoki Wakasa

Katsuyuki Ando

s


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EL

108-0014 4-14-1

T: 03 6414 3920

F: 03 6414 3987

http://www.m-kagaku.co.jp/

108-84154-1-23

T: 03 5484 3900

http://www.mcmedia.jp/

14-1,Shiba 4-Chome,Minato-kuTokyo 108-0014,Japan

T: + 81 3 6414 3920

F: + 81 3 6414 3987

http://www.m-kagaku.co.jp/

Mitsubishi Chemical Corporation

OLED Business Development Dept.

Information and Electronics Div.

Prestige House, 23-26 High Street,

Egham, Surrey TW20 9DU, UK

T: + 44(0)1784 439 781

F: + 44(0)1784 471 337

http://www.verbatimlighting.eu/

[email protected]

Verbatim Limited

ManufacturerTM Sales Origin

/// Japan

Suite 1213, 12/F., Tower 6, The Gateway

Harbour City, 9 Canton Road,

Tsim Sha Tsui, Kowloon, Hong Kong

T: + 852 2946 5924

F: + 852 2314 1227

http://www.verbatimlighting.com.au/

[email protected]

Verbatim (Hong Kong) LtdVerbatim Americas, LLC

1200W W.T. Harris Blvd.

Charlotte, NC 28262, USA

T: + 1 704 547 6500

F: + 1 704 547 6500

http://www.verbatimlighting.com/

/// North & South Americas

/// Europe , Middle East & Africa

/// Asia & Pacific

"velve" expression of a new sense - ver. spread -

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