i2O WATER:THAT WORLD-CHANGING TECHNOLOGY FEELING

A unique technology and great team starts to look and sound like a game-changer.

THE STORY IN THREE LINES

• i2O Water in January 2012:• Get us noticed. Help us fill our funnel.

Help us grow revenue 150% this year.•  • Relaunched in May 2012:• Immediate interest from the likes of Al Gore’s own

investment company (and countless others).•  • World domination by December…

i2O WATER

• Southampton-based tech company that invented a way to make water companies into local heroes (saving water, cutting costs, improving service, generally making everyone really, really happy).

•  • Selling software and hardware into markets on four

continents, but – slowed by a tech-centric story – punching under its weight.

•  • Mission for Velocity: Help us tell our story in a more

compelling way, and lift our entire digital marketing game.

POSITIONING & MESSAGING

• We got under the skin of water industry guys to focus i2O Water’s story on their market’s values.

•  • We sucked up i2O Water’s business and

technology situation, and reduced it to a manageable set of challenges and opportunities.

•  • Lastly we helped them define messages that would

sing in the market.

A NEW LOOK & FEEL

• A design that plays off of a visual grid, with links to i2O Water’s industry.

REDESIGN OF i2OWATER.COM

• A sexy, easy-to-navigate presentation of the i2O Water story, and a content marketing site ready for some heavy-lifting.

REDESIGN OF i2OWATER.COM

• A sexy, easy-to-navigate presentation of the i2O Water story, and a content marketing site ready for some heavy-lifting.

EBOOK

• i2O Water’s core story told in a way that’s quick to download (mucho sales leads).

PRESENTATIONS

• Everything i2O Water was put into a new and more dramatic look, positioning the brand as a large and reliable partner for big water companies.

DROUGHT CAMPAIGN

• Northern Europe’s parched. i2O Water has the answer. We helped them spread the news.

GOOGLE ANALYTICS, CMS & MARKETING AUTOMATION• We got i2O Water going with the tools you need

to drive the content marketing machine.

VIDEO PRODUCTION

• We sat across the table from i2O Water’s CEO and its clients and produced their best testimonials.

RESULTS

• 12 intense months later:

• i2O Water was getting interest from more and more water companies around the world.

• More and more of i2O Water’s sales leads were on their way to becoming customers.

• Traffic and leads were up, and rising.