29.03.2012

Foredrag for ECONnects fagdag ved NTNU.

Av David Hansen, spesialrådgiver og leder for

samfunnsansvar hos Gambit H+K Strategies

Vekst i Afrika

29.03.2012

2 Our Practice Group on CSR

David Hansen

Practice Group

Director

Ida Norheim-

Hagtun

Development &

Humanitarian

Affairs

Andreas

Almquist

Finance,

Pharmaceutical

Industry and

Technology

Anders Berg-

Hansen

Energy and

Carbon

Management

Mari Mikkelsen

Communication

Anthropology

and Marketing +

Latin America

May Kristin

Haugen

Change

Management +

Strategy

Cecilie Dahl

Health and

Public Sector

Management

Silje

Martinsen

Corporate

Governance

and Socially

Responsible

Investments

Trude Larstad

Climate issues,

Energy +

Russia

Gunvor

Bottheim

Civil Society,

volunteerism

and Campaigns

Frode Bjerkås

International

Human Rights +

Corporate

Strategy

Anders

Grøterud

Market

communication

and Sponsoring

Cathrine

Røsseland

Fashion &

Design Industry

+ Ecological

Entrepreneurship

and Marketing

Kristine Taugbøl

Digital Design

and Marketing +

Ecological

Entrepreneurship

and Marketing

NovoNordisk sin erfaring fra 1969-1971

med “enzymhysteri”

Inntektsfall på 50 %, fra 500 – 250 mill. DKK.

400 mistet jobben.

NovoNordisk siden 1992. En tankeleder

og ledestjerne for strategisk CSR

Milliardbesparelser pga energiprogram

Offshore vind tilsvarende 200 000 husstander

Omdømme og bunnlinje

2012.03.29

3

29.03.2012

4 Why?

Mega trends

Individualisation

Democratisation

Globalisation

Immediacy of media

Transparency

Trends in CSR

Reporting

– Standardisation

– Integration

From projects to core business

From ad hoc to overall strategy

From fragmentary to holistic

– Being social investors,

social entrepreneurs etc.

– Visionary companies

Multi-stakeholder

accountability and dialogue

Trends

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5

Power of the Public

The 5th Chair

Samfunnskommunikasjon og ledelse

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6

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ENVIRONMENT* MARKETPLACE*

WORKPLACE* COMMUNITIES*

Company/

organization

Business in the Community (UK)

segmentation

Corporate Responsibility 360

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8

ESG-issues to handle

Relevance of CR&S efforts

Wanted Position

Value Led Corporate Culture Advanced Risk Management

Relevanstest av CSR-initiativ

Åpenhet og formidling

Integrert rapportering

Aktive tiltak for å gjøre tilgjengelig og gjøre

synlig

Dialog

Deltakelse

Verdiskapning

Hvordan?

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9

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10

Integrert

Strategisk

Fragmentert

Ad hoc

Posisjonering av tenkning og intitiativ

innen bærekraft og samfunnsansvar

29.03.2012

AFRICA –

AN ECONOMIC LION

Vekst i Afrika

Gambit H+K Strategies

insights into an emerging

continent

Positive Outlook

African Consumer: The Future Is Here

How the world sees Africa

How we see ourselves

Africa - An Economic Lion

3/29/2012 | 15

Africa’s real GDP grew by 4.7% a year on average-twice the pace of its growth

in the 1980’s and 90.

By 2009 Africa’s collective GDP of $1.6 trillion was roughly equal to Brazil’s or

Russia’s.

Africans spent $860 billion on goods and services in 2008 which is 35% more

than the $635 billion that Indians spent and also slightly more than the $821

billion of consumer expenditures in Russia.

If Africa were to maintain its current growth trajectory consumers will buy $1.4

trillion worth of goods and services in 2020

Telecom companies in Africa have added 316 million subscribers since 2000.

One of the fastest expanding economic region

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Since 2000, African countries have cut foreign debt from 82 % to 59 % of

GDP.

Reduced budget deficits from 4.6% of GDP to 1.8%

In turn inflation rates dropped from 22% to 8%

The continent has abundance of resources

10 % of world’s oil reserves

40 % of it gold ore

80-90 % of its deposits of chromium and platinum group metals

In 1980, 28 % of Africans lived in cities. Today 40 % do

One of the fastest growing consumer markets

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By 2008, 16 million African households had incomes above 20 000 USD a

year – a level that enabled them to buy houses cars, appliances, and

branded products

Another 27 million households earned 10 000 to 20 000 USD

In addition 41 million households reported incomes of 5000 to 10000 USD,

the level at which families start spending more than half their income on non

food items.

By 2020 more than half of Africa’s 244 million households will have an

annual incomes of more than 5000 USD- enjoying discretionary spending

power

DOING BUSINESS IN

AFRIKA

November 2008: Aker awarded a licence to drill for oil off coast of Ghana

Contract partners:

– GNPC (national oil company of Ghana) 10%

– Chemu Power 5%

Chemu Power turned out to be owned by persons close to the president:

– Charles Mensa: Board director of University of Cape Coast Council, which awarded

president honorary PhD degree in law

– Nik Amartafeido: President is godfather to his daughter

– Both persons appointed to high position by president

Government replaced in elections in 2009

Competitor Anadarko complained:

– Carrying Ghanaian partner would violate Foreign Corrupt Practices Act

Aker licence revoked

Did Aker do anything wrong here?

Aker i Ghana

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19

Ensure that local communities benefit

Engage local investors

Engage the local population

Make sure you are an integral part of the

community in which you do business.

Don’t get blinded by the challenges. Reality-

orientation + Out-of-the-box-thinking

Deliver today. Inspire for tomorrow

The Coca Cola Way

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20

Horisontalt

Vertikalt

Samfunnsmessig (Societal)

– Interessenter

Tre typer “accountability”

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21

MÅ DET

ALLTID BLI EN

FELLE? Norway og Botswana

Mye avhenger av institusjoner.

Patronage: Democratic accountability

Rent-seeking: Property rights

TAKK FOR

OPPMERKSOMHETEN