veet

BRIEF insight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Most of the hair removal ads we saw while doing research on the topic where posters and films of smiling girls with silk falling down their legs. That is why we decided to take a different approach. The campaign is called “Wax a Wookiee!” It might not be as elegant as silk, but it sure is fun and engaging. Veet is a good and efficient product. That is why we want to show people exactly how great it is by giving them the opportunity to wax the most hairy female we could think of! We want you to create a campaign for Veet hair removal products. Hair removal creams, mousses and gels, and waxes are produced under this brand. It has previously created similar products under the names Neet and Immac. Veet was advertised in the 1920s (then known as Neet) as a product that was “faster than shaving,” was called “the ready to use hair removing cream.” More recent advertising campaigns have used university students as spokespersons for their products political commentary, such as the “No More Bush” ads after the 2008 United States Presidential Election. Whether you want a super smooth body for your holiday or a quick way to de-fuzz regularly, there is a Veet® product to suit your needs. VEET’s new Wax Roll On Kit promises Salon Professional results in the comfort of your own home. Product benefit: Because a depilatory dissolves rather than cuts hair, there’s no nasty razor rash or stubbly re-growth, so now you can feel silky smooth and ready for anything! Objective: Raise awareness of VEET as the essential hair removal brand. Direct consumers to the VEET online Solution Finder Considerations: Define your target audience as predominantly female 18-35yrs, but also consider widening the campaign to target a niche market; think of non-conventional users of VEET. Anyone who, for whatever reason, wants silky smooth skin. V E E T

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Advertising campaign

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BRIEF

insight

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Most of the hair removal ads we saw while doing research on the topic where posters and films of smiling girls with silk falling down their legs.

That is why we decided to take a different approach. The campaign is called “Wax a Wookiee!” It might not be as elegant as silk, but it sure is fun and engaging.

Veet is a good and efficient product. That is why we want to show people exactly how great it is by giving them the opportunity to wax the most hairy female we could think of!

We want you to create a campaign for Veet hair removal products. Hair removal creams, mousses and gels, and waxes are produced under this brand. It has previously created similar products under the names Neet and Immac.

Veet was advertised in the 1920s (then known as Neet) as a product that was “faster than shaving,” was called “the ready to use hair removing cream.” More recent advertising campaigns have used university students as spokespersons for their products political commentary, such as the “No More Bush” ads after the 2008 United States Presidential Election.

Whether you want a super smooth body for your holiday or a quick way to de-fuzz regularly, there is a Veet® product to suit your needs.

VEET’s new Wax Roll On Kit promises Salon Professional results in the comfort of

your own home.

Product benefit:Because a depilatory dissolves rather than cuts hair, there’s no nasty razor rash or stubbly re-growth, so now you can feel silky smooth and ready for anything!

Objective:Raise awareness of VEET as the essential hair removal brand. Direct consumers to the VEET online Solution Finder

Considerations:Define your target audience as predominantly female 18-35yrs, but also consider widening the campaign to target a niche market; think of non-conventional users of VEET. Anyone who, for whatever reason, wants silky smooth skin.

V E E T

adshel

1. Touch the screen to start waxing the wookie.2. Wax as much as you can within 15 seconds3. Enter your personal details4. Watch high-score

WEBSITE

High score HOME

HIGH SCORE

WAW-CHALLENGE

/WaxAWookiee

Jessie......... Emily..........Gary............Ethan..........Sophia.......Holly...........PPeter...........Will..............Lucy............Dough.......

SHARE ON FACEBOOK

87%81%75%74%72%72%70%70%68%67%66%

Wax a wookie challenge - Victoria Station

HOME

HIGH SCORE

WAW-CHALLENGE

/WaxAWookiee

You will recieve a text with a link to VEETs website. Watch updated high-scores and upload yours to Facebook.

The adshels will be equipped with a camera, recording everyone that at-tempts to wax the wookie. Log on to our website to wach all the reactions!