Vedat KuntABIGEM

WIPO ForumThe Hague 13-14 June,2006

• EU funded project between 2002-2006 February• Became fully sustainable private company owned by local chambers and NGOs• Transformed from a horizontal organisation into a project and customer oriented organisation• Served more than 2.000 SMEs between 2003-2005• Trained 8.000 people in 335 training programmes

WHAT ARE THE IMPEDIMENTS BLOCKING THE WAY FOR THE SMEs TRANSFORMATION?

SMEs usually lack the vision, knowledge and experience in identifiying their

• Business• Objectives• Strategies

SMEs need to be guided into

• Small• Easy to understand and manage• Short term• Success bringing

PROJECTS

SMEs need to understand

• Innovative thinking• Project mind• Managing ideas - people - technology - time -

finance at the same time and in a very short time• Trading intellectual property

successproblem

project thinking

design thinking

short termeasysmall

manageable

SMEs need to learn how to

• Outsource• Make a decision• Acquire technology• Produce and market

which will lead to the overall success of their businesses.

We have to guide SMEs to:

• Change paradigms• Look beyond what can be seen or from different angles• See the others can not see• Always think in a result oriented way• Use imaginary ideas from technology developers

Design Ege was created in 2005 by ABİGEM

•Consultancy•Training•Project development•Prototying•Design cluster

success story ( lms machinery )

paper cutting and rolling machine producer

was is

no export strategy exporting -2 countries

no export personnel still no !

no iso 9000 working on

no CE marking marked

was isslow quick

heavy light

wrong material right material

wrong surface right surface

poor workmanship good workmanship

no confidence preferred internationally

success story ( çorum egg ınc. )table egg producer, packer and distributor

was                                         isno strategic planning               strategic + marketing plan    no marketing personnel           a marketing staff

no brand name                         a correct brand name

no corporate/ brand identity    clear and accepted corporate/ brand identity  weak packages                          packages communicating to customers

success story ( çorum egg ınc. )

was                                         is

limited sales to chain markets 60% sales to chains    no advertisements            correct communication through media

Obsolete web page web page redesignd

DESIGN

Everything ever made by human beings first requires Design, and in our world today of commercial business, this in fact requires Management*

Design Management is the art and science of empowering design to enhance collaboration and synergy between “design” and “business”.

*DMI

SMEs have to compete in a project based world thinking like designers

• Work flows from project to project, get organised around these projects• Forget inefficent and slow perfect solutions, “try, prototype, improve” like a designer• Solve difficult problems with surprising solutions• Do not wait for the absolute proof, have the courage to act on what “might be”** Roger Martin, from Fast Company April 2005

• Business people do not have to understand designers better – they need to become designers ...

• David Kelly, chairman of IDEO and founder of the d.school at Stanford university, says; “we want to produce T shaped thinkers, that means combining analytical thinking-the vertical leg of the T- with horizontal thinking: intuitive, experimental, and empathetic.”

• design is strategy...• design is transformation...• project mind is the key to success

thank you....