vcloud air - infrastructure and application services for the enterprise

© 2014 VMware Inc. All rights reserved.

vCloud Air

February, 2015

Cloud Infrastructure and Application Services for Enterprises

Customer Problem: The Digital Deficit

• Technology budgets growing faster than IT funding

• Far greater sophistication in technology demands from business

CONFIDENTIAL 3

By 2019, 75% of all new IT budgets will be funded by line of business*

DigitalSpend

Time

IT

Line-of-business

Digital Business Initiatives

The “digital deficit”

* Gartner, 2014

Hybrid Cloud Eliminates the Digital Deficit

CONFIDENTIAL 4

Increase agility, reduce cost and mitigate risk.

DigitalSpend

Time

IT

Line-of-business


Reduce cost, mitigate risk

with hybrid cloud

Increase agility with

hybrid cloud

Advantages of Hybrid

CONFIDENTIAL 5

Outside-in or Inside-out Consumption

On-premises

Data Centers

Management

DevOps

Outside-In Consumption

Inside-out Consumption

DR & Gen 2 AppsIT

vCloud Plug-in

Gen 3 Apps

vCloud Air

Data Centers

Challenges of Realizing a True Hybrid Cloud

CONFIDENTIAL 6

Diverse set of platforms and incompatibility, raise costs and complexity

CUSTOM

HOSTINGMANAGED

SERVICE

CO-LOCATION

SERVICE

CUSTOMER’S

DATA CENTER

IaaS

Data Center Options Public Cloud Service

Diverse set of standards Incompatible platform

Inelastic consumption

Heterogeneous tools

Complex networking

No authentication

No common governance

No common security model

True Hybrid Cloud

CONFIDENTIAL 7

Leverage the economics of IaaS. Run your data center like an IaaS.

Data Center Options

Elastic Consumption Model

Common Management

Seamless Networking

Common Authentication

Common Governance, Billing

Common Security Model

Public Cloud Service

Common Platform

CUSTOM

HOSTING

MANAGED

SERVICE

CO-LOCATION

SERVICE

CUSTOMER’S

DATA CENTER

vAPP vAPP

vCloud Air

CONFIDENTIAL 8

A complete set of hybrid cloud services

Locations vCloud Air Network Government ServicesSupportCustomer Success Training and Consulting

Developer/Mobile Services

Application and Data Services

Networking

Services Storage and Availability

Core Compute Services

Dedicated Cloud Virtual Private Cloud

Management

Services

Common APIs

DevOps

vCloud Air

CONFIDENTIAL 9

A complete set of hybrid cloud services

Locations vCloud Air Network Government ServicesSupportCustomer Success Training and Consulting

Desktop/Mobile Services

Application and Data ServicesNetworking

Services

Direct Connect

Load Balancers

Cloud Connector

VPN

Firewalls

Storage and Availability

Core Compute Services

Dedicated Cloud Virtual Private Cloud

Block SSD Object

Database Mobility Pivotal CF

Management

Services

Plug-in

vRealize Air

vCenter Ops

Access Controls

Monitoring

Common APIs

DevOps

AirWatch

Disaster

Recovery

Data

Protection

HorizonContinuous

Integration

Continuous

Delivery

vCloud Air Locations

10

Global availability with specialized locations for Federal organizations

vCloud Government Service

vCloud Air

Europe UK

Europe Germany

US Gov Arizona

US Northern California

US Nevada

US Texas

US New Jersey

US Virginia

US Gov VirginiaJapan West

Australia

vCloud Air Compliance Certifications

11

Standards and certifications we have achieved

Hybrid Service

ISO 27001:2005

SOC 1 Type 2 (SSAE 16)

SOC 2 Type 1

SOC 2 Type 2

HIPAA and HITECH

Security Rule

Government Service

FedRAMP Provisional Authority to

Operate

Supports US International Traffic in

Arms Regulations (ITAR)

Federal Information Processing

Standard (FIPS) 140-2

Federal Information Security

Management Act Consensus Assessment Initiative

Questionnaire (CAIQ) for Security

Controls

Customer Traction and Momentum

12

VMware customers using vCloud Air for hybrid IT

Health Care

Entertainment

Financial Services

TechnologyPublic Sector

Education

Energy

Retail

Harley-Davidson Dealer

Systems

Telecommunications

http://www.youtube.com/watch?v=g9nhS-0GeHI

http://www.youtube.com/watch?v=g9nhS-0GeHI

vCloud Air Delivered the Way You Want

• Solutions: Dedicated, Virtual Private Cloud, Disaster Recovery

• Commercial Flexibility: Enterprise Agreements, Subscriptions, On-demand

• Continuous Innovation: Early Access to New Features, Global Support, Professional Services

13

Packaged and priced for how enterprises want to buy and consume cloud services

Pricing and Packaging of vCloud Air

CONFIDENTIAL 14

Advantages for Enterprise IT and Development Teams

What we sell… What this means our customers…

• Flexible resource pools of capacity • Configure and change VMs when needed

• No extra charge for: firewalls, HA, load balancer, VPNs,

Disk I/O; HA, Redundancy; NAT, DHCP

• No extra charges to achieve reliability, resiliency

• No extra consumption of resource capacity

• Usage-based items: bandwidth, and service catalog • Elastic pricing for elastic services

• Discounts based on: duration, volume or pre-payments • Greater predictability

For additional detail on pricing, please visit: http://vcloud.vmware.com/pricing-calculator

http://vcloud.vmware.com/pricing-calculator

vCloud Air Performance Means Better ROI

CONFIDENTIAL 15

Performance benchmarks vs. other cloud service providers

SPEC CINT2006 – CPU Benchmark Test

FIO Benchmark – Storage I/O Benchmark

Summary: http://blogs.vmware.com/vcloud/2014/08/vcloud-hybrid-service-35-cheaper-azure-83-cheaper-aws.html

• Fewer VMs for same processing power

• No need for redundant capacity for application availability

vCloud Air disk 7X faster than AWS EBS

http://blogs.vmware.com/vcloud/2014/08/vcloud-hybrid-service-35-cheaper-azure-83-cheaper-aws.html

vCloud Air Reduces TCO

CONFIDENTIAL 16

Simplified hybrid cloud application deployment and management

Application

AWS

Off-premises onlyWill never provide their stack

Application

Azure

On- and off-premises optionsSpecific to .NET applications

Application

vCloud

Air

On- and off-premises optionsDiverse set of applications

Application and security rule rewrites required

Five Ways To Get Started

CONFIDENTIAL 17

Customer use cases on vCloud Air

Development

Operations

Improve app dev

productivity and

quality

Extend Existing

Applications

100% compatible,

same security,

high availability

Web and

Mobile Apps

Accelerate web

and mobile app

development

Disaster

Recovery

Simple, low cost

failover and

recovery

vCloudAir

Development /

Testing

100% compatible,

lower cost, broad

OS support

Hybrid Cloud Eliminates the Digital Deficit

CONFIDENTIAL 18

Increase agility, reduce cost and mitigate risk.

DigitalSpend

Time

IT

Line-of-business


Reduce cost, mitigate risk

with hybrid cloud

Increase agility with

hybrid cloud

Next Steps

Start a Trial

Sign up for vCloud Air -VPC OnDemand

CONFIDENTIAL 19

Disaster Recovery

Protect an on-premises environment on vCloud Air

Organize a Project

In-person workshop with vCloud Air technical experts

Actions You Can Take to Get Started on vCloud Air

vCloud AirReference Architectures and Case Examples

MOBILE APPLICATION SERVICES

Hybrid Architectures on vCloud Air: Mobile Applications

CONFIDENTIAL 21

vCLOUD AIR

PUSH

ON-PREMISES DATA CENTER

THIRD-PARTY SERVICES

MANAGEMENT SERVICES

DATABASESLDAP/AD BIZ APPS

SESSIONSPERFORMANCESOCIAL

LOAD

BALANCER

NETWORK SERVICES

GEO IDENTITY

DATA CACHE SOCIAL

ANALYTICS MONITORING SCALING

Simplify the development and deployment of mobile applications

EDGE

GATEWAY

VMware needed to create a mobile event app for over 20,000 attendees for a user conference in North America and Europe. The team

went to work building a mobile event management application hosted on VMware vCloud® Air™ providing:

• Security and user data privacy

• Integration with social and analytical services

• Daily reporting and analytics of event registration and participant feedback

CONFIDENTIAL 22

VMware – Mobile App for a Global User

Conference

CASE STUDY

Software/Technology Industry | Mobile Applications | North America, Europe

95% investment of the app was reusable between multiple conferences.

Peak Load of 1 Million Concurrent Transactions

Hybrid Architectures on vCloud Air: Disaster Recovery

CONFIDENTIAL 23

Improve IT continuity, failover and data protection

ON-PREMISESDATA CENTER

DATABASES

VIRTUAL MACHINES

vCLOUD AIR

DISASTER RECOVERY SERVICENETWORK SERVICES

VIRTUAL

MACHINES

DATABASE

SERVICES

EDGE

GATEWAY

DR

CONSOLE

REPLICATE

RECOVER

TEST

FAILBACK

San Francisco Ballet needed to prevent lost revenue due to system failures and outages. VMware vCloud® Air™ for Disaster Recovery

helped them:

• Replace existing managed services the a cloud-based DR service consistent with their on-premises infrastructure.

• Simplified testing and increased frequency of DR testing

CONFIDENTIAL 24

San Francisco Ballet – Perfection Depends on

IT Continuity

CASE STUDY

“vCloud Air came along. It reduced our expenses and gave us the ability to

simply drag a virtualized environment from vSphere, from one point to another.”

Murry Bognovitz

Director IT, San Francisco Ballet

SF Ballet is currently using vCloud Air DR for all of their tier one applications with the

goal to transition to full production with vCloud Air.

RTO is Now Less Than 4 hours

Entertainment Industry | Disaster Recovery | North America

CONFIDENTIAL 25

Hybrid Architectures on vCloud Air: Development and TestReduce the cost of supporting application development and testing


vCLOUD AIR

VPC OR DEDICATED CLOUD

APP

SERVER

APP

SERVER

APP

SERVER

WEB

SERVER

DATABASE

SERVER

vAPP

APP1

APP1

APP1

APP1

APP1

APP2

APP1

APP1

APP1

APP1

APP1

APP2

PUSH TO PRODUCTION

COPY

UPGRADE &TEST

PUSH TO PRODUCTION

EDGE GATEWAY

SERVICEVPN OR DIRECT CONNECT SERVICE

Bluefin Solutions is a global services company specializing in SAP hosting and management. They were looking for a fast and efficient

way to accelerate development process and reduce infrastructure costs. VMware vCloud® Air™ helped them:

• Move data between private and public cloud seamlessly, using existing tools and processes

• Complete demo and POCs in days instead of weeks

• Free resources to focus on application customizations or extensions

CONFIDENTIAL 26

Bluefin Solutions – Innovate with trusted

technology

CASE STUDY

Professional Services Industry | Test and Development, Extend Existing Applications | Europe

“It is a true, hybrid model. I can just move my data or my demo systems

into the cloud and back in again.”

Kevin Turnbull

Head of IT, Bluefin Solutions

“We used to build our infrastructure out in AWS, and then we had a problem getting our

demo systems back into our on-premises environment.”

SAP test/dev environments on vCloud Air

National Physician Services needed to improve quality, workflow and time-to-market for patient care and healthcare applications. VMware

vCloud® Air™ provided them with the security and performance to:

• Accelerated application builds and deployments

• Improve time to market for new applications

• Reduce customer escalation rates

CONFIDENTIAL 27

National Physician Services – Reacting faster to the

demands of the medical community

CASE STUDY

“Working with VMware, we have been able to expand beyond our normal

geographic range and take on new opportunities.”

Brian Graven

CEO, National Physician Services

“One of the advantages with working with VMware is that they have a HIPPA and

compliance department that is really tailored for the medical community.”

Healthcare Industry | Development and Testing, Disaster Recovery | North America

Reduced RPO by 74% and RTO by 90%

CONFIDENTIAL 28

Hybrid Architectures on vCloud Air: Enterprise ApplicationsLower costs by extending and modernize enterprise applications.

APP1


vCLOUD AIR

APP1

APP1

ELASTICINFRASTRUCUTRE

STATIC INFRASTRUCTURE

APP1

APP1

APP1

PLATFORM SERVICES

LOAD

BALANCING

MONITORING

DATA

PROTECTION

FAILOVERNETWORKING

RUNTIMES

DATABASES

MANAGEMENT

Creative Solutions in Healthcare wanted to lower the cost of hosting existing applications. With VMware vCloud® Air™ they accelerated

application delivery times, reduced hosting costs and met HIPAA compliance requirements.

• Achieved BAA security and HIPAA compliance requirements

• Increased reliability and performance of MSFT applications

• Accelerated application deployment, reduced cost of deployment

CONFIDENTIAL 29

Creative Solutions In Healthcare – Building trust and

end user satisfaction

CASE STUDY

Healthcare Industry | Extending Existing Applications | North America

“VMware vCloud Air has been a total game changer for our company.”

Shawn Wiora

CIO, Creative Solutions in Healthcare

Cut costs by 1/3 and accelerated compliant application deployment by adopting vCloud Air

90% Reduction in trouble tickets

Thank You

CONFIDENTIAL30

Core Service Capabilities

31

Core

Platform

• Multi-Tenant and Single

Tenant Compute

• Live Migration & High

Availability

• Monitoring

• Management APIs

Hybrid Networking &

Management

Storage

& Availability

• Gateway Network

Services

• Migration and Catalog

Services

• Direct Connect

• vSphere and vRealize

Management Integrations

• Disaster Recovery

• Data Protection

• Standard & SSD-

Accelerated Storage

Tiers

• Object Storage

Platform: Compute Services

32

Customer Challenges:

• Convert Fixed-Cost and CapEx

Spending to Variable OpEx

• Deploy Existing Apps without

Conversion or Rearchitecture

• Meet Different Security,

Compliance, and

Price/Performance Requirements

• Run Mission Critical Production

Applications with Confidence

VMware Offering:

• 2 Compute Tiers:

• Dedicated Cloud – Single

Tenant, Resource Controls

• Virtual Private Cloud – Multi-

Tenant with Consistent

Performance, Logical

Isolation

• 2 Purchase Models:

• Subscription – Fixed

Allocation, Monthly, Add

Capacity at any Time

• OnDemand –Pay for What

You Use

VMware Differentiation:

• Same Platform – Support for

>5,000 Apps and >90 OS

Versions

• High Availability – N+1 Compute

Clusters, with Live Migration and

Automatic Restart (vSphere HA)

• Performance Optimization –

Leverages vSphere DRS to

Optimally Place and Redistribute

Workloads as Needed

Platform: Monitoring Services and Management APIs

33


• Visibility and control of resources

and workloads in the public cloud

• Resource management and

automation for workloads running

in public cloud

• Capacity planning for workloads

• Heterogeneous tools and

resources to manage, monitor

and control resources on public

cloud

• 3rd party application integration

and automation

VMware Offering:

• vCloud APIs – RESTful interface

for services providing command

line access and app integration

• VM Monitoring – monitor VMs in

all environments for unified views

of consumption, traffic, and

resource planning

• PowerCLI Integration – Unified

command line interface for core

product control

VMware Differentiation:• Easy to integrate with vCloud Air

for 3rd party vendors via APIs. Unlocks ecosystem (e.g., HP, Microsoft, SAP, Nagios, New Relic, App Dynamics).

• Use open standards like OVF and common vCloud APIs to manage workloads with ease, with no vendor lock-in

• Leverage real time data to do resource planning for new applications or existing applications

• Automate standard processes with existing PowerCLI scripts

Hybrid Networking & Management: Gateway Network Services

34


• Virtualize networking and easily

extend private cloud to public

• Mirror on-premises networking

policies and avoid reconfiguring

applications

• Safeguard security and support

advanced policies

• Ensure network uptime

VMware Offering:

• Edge Gateway – powerful virtual

appliance integrating enterprise-

grade networking capabilities

such as:

• Firewall

• Load balancing

• NAT

• Site-to-site IPSec VPN

• Static routing

• Public IP address

• DHCP


• Full networking capabilities

included in standard Edge

• Built on vSphere with unique

virtual network topology

• Customize network settings for

changing app & security needs

• Internet speeds up to 1GBps

• Designed with high availability in

mind

Hybrid Networking & Management: Migration and Catalog Services

35


• Easily transfer workloads

between on-prem and cloud

• Unified view into VMs, vApps and

templates across private and

public clouds

• Manage a single content catalog

across entire cloud environment

VMware Offering:

• vCloud Connector – vSphere

plug-in enabling easy migration

between clouds, unified

management, and hybrid data

center extension

• Offline Data Transfer Service –

quick and convenient migration of

large workloads from on-

premises to vCloud Air via

physical media


• Hybrid cloud migration with 200+

service providers globally

• Built on vSphere and vCloud

APIs to manage up to 10 clouds

with one interface

• Transfer workloads across clouds

without reconfiguring network

settings

• Stretch Layer 2 data center

extension

Hybrid Networking & Management: Direct Connect

36


• High throughput, low latency line

for performance-sensitive apps

• Secure, dedicated connection

from on-prem DC to cloud

• Seamlessly extend corporate

MPLS VPN

• Connect to specialized network,

storage, or compute hardware

and appliances

VMware Offering:

• Direct Connect – high speed,

secure, dedicated connection into

vCloud Air; comes in 2 forms:

• Private line – from customer

data center

• Cross connect – from co-

located cage


• Pay only for port fee; no

bandwidth charges

• Up to 1 Gbps (10 Gbps for

dedicated cloud)

• Global availability

• Flexible – bring your own network

service provider

• Integrates with Disaster

Recovery and Desktop as a

Service to accelerate

performance

Hybrid Networking & Management: vSphere and vRealize Integrations

37


• Consistent management

experience

• Seamless interoperability

• Control & Visibility to all

workloads across environments

• Different process and tools to

monitor, isolate, and resolve

performance issues across

different clouds

• Ability to automate as manual

operations can be error prone

VMware Offering:

• vCloud Air vSphere Plug-In –Manage hybrid cloud via one interface

• vRealize Operations Management pack for vCloud Air – integrates Operations capabilities into vCloud Air for Core service

• vRealize Automation for vCloud Air – Automation and templatingfor public cloud

• ITBM Business & Governance –Manage users, forecast spend for greater IT control


• Focused on the Needs of IT

• Consistent management

experience for on-premises and

vCloud Air

• Same platform stack and support

for applications & OS

• Single Pane of glass

management portal

• Provides consistent operations

management

• Advanced automation capabilities

tailored for vCloud Air

Storage & Availability: Disaster Recovery

38


• No DR plan in place

• Can’t continue to support current

DR plan due to high cost, lack of

resources to manage DR

solution, and/or does not scale

with growth of business

• Can’t increase DR coverage

across the business with current

solution

VMware Offering:

• vCloud Air Disaster Recovery:

• Cloud-based replication of

vSphere virtual machines on

premises

• Asynchronous replication with

warm stand-by compute,

network resources, storage

capacity and unlimited testing

option

• Simple to deploy, easy to use,

and cost efficient as an OPEX

spend for protection against

operational disruption


• Cloud-based DR relieves

customer of heavy capital

expenditures to support a DR

plan

• Simple deployment

• Easy to scale up as needed

• Minimal resources required to

manage and test the DR

environment

Storage & Availability: Data Protection

39

Customer Challenges

• Data loss of cloud workloads

• Complicated deployment to

protect cloud workloads

(purchase/implement software

licenses, virtual appliances, initial

set up, new workloads that need

to be added to existing solution,

etc)

• Complex management for

backup policy administration

VMware Offering

• Data Protection:

• Provides an option for

vCloud Air users to protect

their cloud workloads with

an integrated

backup/recovery option

• vCloud Air users can easily

opt in and scale as needed

to protect against loss of

data

• Simple to deploy and begin

use with features that

include in place and out of

place restores

VMware Differentiation

• Native backup and recovery

solution for workloads running in

vCloud Air

• Self-service controls with flexible

scheduling for backups,

configuring data retention and

level of protection

• Easy to grow as workload

requirements increase

Storage & Availability: Standard & SSD-Accelerated Storage Tiers

40


• Noisy neighbor issues: I/O

performance variation that comes

from multiple tenants sharing the

same physical server

• Improve IO performance for a

workload dynamically without

detaching the disk

• Adding disk space to a workload

without shutting it down

VMware Offering:

• SSD-Accelerated storage:

Persistent block storage for high-

performance workloads such as

databases

• Standard Storage Tier: Cost-

effective persistent block storage

for tier two and three workloads

such as test/dev, DR and web

servers


• Higher performance disk without

paying for provisioned IOPs - 3x

the storage performance of

Amazon AWS

• Customers can migrate live VMs

across tiers – standard to SSD

Accelerated or vice versa

• Customers can resize VMDK for

live VMs

Storage & Availability: Object Storage

41


• Unstructured data is growing

exponentially – 5x faster than

structured data

• Storage budgets are either static

or shrinking

• Traditional storage (NAS/SAN) is

expensive and does not scale

well for unstructured data

• Traditional file hierarchies does

not support global access for use

cases like file share and content

repositories

VMware Offering:

vCloud Air Object Storage

• Highly scalable, cost-effective,

and dependable storage solution

• Simplify and reduce management

overhead with lifecycle

management and versioning

features


• Support for very large objects up

to 20TB in size

• No vendor lock-in: Compatible

with S3 and Swift APIs;

Seeding/ODT is cheaper with

simple set up

• Customers can enforce soft

quota for different buckets

• Interoperable with on-premises

VMware tools

Tech Preview