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VCDWG Report on TV/Video Research

CFP All-Members’ MeetingOctober 28-29, 2009

Cambridge, MA

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• Mappingtheindustrylandscape

• Historicalperspec7ve(4phasesofTV)

• Compe77vedynamics

• SocialTV

• ThefutureofTV:all‐IP,mobile(mul7‐plaHorm),social

• Parallelresearchstream:Buildingsocialservices

Historyoftheresearch

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• Publica7ons• Klym,Montpe7t:Innova2onattheEdge:SocialTVandBeyond,2008• Montpe7t,Klym,Blain:“TheFutureofMobileTV,”MobileTV:CustomizingContentandExperience,SpringerNovember2009(availableonCFPwiki)• Montpe7t,Klym,Mirlacher,TheFutureofIPTV,MTAPJournal,January2010• Klym,Montpe7t,Blain:BuildingSocialServices,IEEECCNC’10conferenceproceedings• Hietanen:NetworkedDigitalVideoRecordersandSocialNetworks,IEEECCNC’10conferenceproceedings• Mar7n,Santos,Shafran,Holtzman,Montpe7t:neXtstream:AMul2‐Device,SocialApproachtoVideoContentConsump2on,IEEECCNC’10conferenceproceedings

• Conferences• IEEEConTELconferenceinZagreb,June2009,keynoteaddress• X|Media|LabconferenceonPublicMedia,Amsterdam,November2009,keynoteaddress• IEEECCNC’10WorkshoponsocialTV,January2010,LasVegas

• Industrymee7ngs• PBS,HBO,WGBH,ThomsonElectronics(France),TimeWarnerCable,Shaw,Reed‐Elsevier,BBVA

• CFPWorkshoponvideoconvergence• Spring2010(inconjunc7onwithnextplenary)

Ac2vi2es

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Building Social Services:Social TV case study

CFP All-Members’ MeetingOctober 28-29, 2009

Cambridge, MA

Natalie Klymnklym@cfp.mit.edu

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• Consume

• Distribute

• Create

SocialTV

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asagroup

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• Consume

• Distribute

• Create

SocialTV

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of“friends”asagroup

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• Consume

• Distribute

• Create

SocialTV

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of“friends”

FamiliarTrustworthy

RelevantSecure

asagroup

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• Consume

• Distribute

• Create

SocialTV

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of“friends”asagroup

FamiliarTrustworthy

RelevantSecure

• GroupsarecreatedusingproprietarySNtoolsor• ThirdpartyOSNsbecomeanewplayerinthevaluechain• “Friends”alsopar7cipateinthevaluechainthroughsocial

TVapplica7ons

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• Consume

• Distribute

• Create

SocialTV

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of“friends”asagroup

• SocialTVapplica7ons- Sharedviewingandinterac7on- Ra7ngsandrecommenda7ons- Sharedcontentdistribu7on- Sharedinfrastructure- Sharedcontentcrea7on

FamiliarTrustworthy

RelevantSecure

• GroupsarecreatedusingproprietarySNtoolsor• ThirdpartyOSNsbecomeanewplayerinthevaluechain• “Friends”alsopar7cipateinthevaluechainthroughsocial

TVapplica7ons

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• Consume

• Distribute

• Create

SocialTV

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of“friends”asagroup

• SocialTVapplica7ons- Sharedviewingandinterac7on- Ra7ngsandrecommenda7ons- Sharedcontentdistribu7on- Sharedinfrastructure- Sharedcontentcrea7on

Howtodesignsocialexperiences?

Privacyissues?Legal(copyright)issues?

FamiliarTrustworthy

RelevantSecure

• GroupsarecreatedusingproprietarySNtoolsor• ThirdpartyOSNsbecomeanewplayerinthevaluechain• “Friends”alsopar7cipateinthevaluechainthroughsocial

TVapplica7ons

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• Consume

• Distribute

• Create

SocialTV

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of“friends”asagroup

Thegroupbecomesthe“virtualoperator”(communitygeneratedprogramming)

FamiliarTrustworthy

RelevantSecure

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Community Generated Programming:Social, IP and Mobile TV

CFP All-Members’ MeetingOctober 28-29, 2009

Cambridge, MA

Marie-José MontpetitMIT RLE

mariejo@mit.edu

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• VCDanalysisiden7fied:• Videoconvergence:

• Mobile,broadcast,IP‐based/OTTbecomingone• SocialTVasadrivertoconvergence

• Servicemix• Thegroupbecomestheoperatoranddefinesthebrand

• Anembodimentofthevision:• Thecommunitymul7‐screenTVexperience

“SocialTV”everywhere

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+ +

++

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• Thegroupasa“brand”• It’sforma7onenabledbyaSNtool• Definedbywhatthegrouplikes(ordislikes)basedonra7ng• Sugges7onsnotimposi7onofcontent

• Enables(social)VideoConvergence• Watchonany“screen”• CombineOTTvideo,widgets,linearTV,UGCwithIM,Twiier,conferencingetc.

• Collabora7vedevicesandUI• Useproximity• Usethe“best”interface

BuildingtheVirtualOperator

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Architecture

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• CommonplaHorms• Developments7lldonein“silos”withcompe7ngmodels• Movingfromproducts(devices)toservices(content)• Commonbackoffice/management

• Mixedcentralizedandpeer‐to‐peercommunica7onsandtransmission• Beyondstorage–reliabilityandpropaga7on

• Somerefs:Medard(2005),FuluLi(2008),Lucani(2009)• P2Ppropaga7onandstorage

• New:adddynamics,mul7pleservices,andmobility• Heterogeneousnetwork/deviceecosystemaspects

• Managementofresources• Codecsandnetworks• Endtoendarchitectureandfeedbackloops

• UserbehaviorandUIs• Leanback/leanforward

• Businessmodels:whomakesmoneywhere• Customerloyalty/increasedpar7cipa7on• Costtotheusers(includingelectricity)• Virtualiza7on/resourcesharing

Development&Research

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• Joinus:• CCNC10WorkshoponSocialTV–January92010• CFPWorkshopon“VideoConvergence”–April2010• Classon“SocialTV”atMediaLab–January‐April2010• ProposedSIGCOMM2010WorkshoponIPbasedTV

• OpenIssues:technology/networkaspectsofvideoconvergence• Howdowebuildbeiernetworks?

• Leveragedistributedinforma7onnodes/CDNs• Integratenetworksanddevices/codecs• Layer3(andbelow)aspectsnotbeforgoien

• Heterogeneousnetworksarchitectures• Howdowebuildbeierexperiences

• Breakthesilomentality• Prototyping(useclasson“SocialTV”)

• LinktoPrivSec:• WhoownstheSocialTVexperience?

• Theprivacymediatorconcept

GoingForward

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