11-33VCD 1Art Nouveau

1898, AlphonseMucha, ad forcigarette papers

- curvilinear

VCD 1Art Nouveau

1896, FrankLloyd Wright

- rectilinear

VCD 1SecessionistMovement

1898, GustavKlimt

11-03VCD 1JapaneseInfluence/Ukiyo-e

- isolation ends in1860s- late 1700s,KitagawaUtamaro

VCD 1Ukiyo-e

VCD 1Japonisme

1876, Monet,The Japanese Girl

VCD 1Japonisme

- influence onadvertising

11-26VCD 1JapaneseInfluence

1891, Toulouse-Lautrec

VCD 1Dada

1919, HannahHoch, Cut withthe Dada KitchenKnife through theLast WeimarBeer-BellyCultural Epoch inGermany

VCD 1Photomontage

1935, HerbertMatter, All roadslead to Switzerland

VCD 1De Stijl

1921, PietMondrian,Composition

VCD 1Bauhaus

1928, HerbertBayer, coverfor Bauhausmagazine

VCD 1Modernism

Joseph Muller-Brockmann

VCD 11969, DoyleDane BernbachAdvertising

VCD 1PsychedelicRock Posters

1967, Wes Wilson

VCD 11977, WolfgangWeingart

VCD 1Herbert Matter(1935) & PaulaScher (1984)

VCD 1

4

“i make art not for the eye but for

the mind.” - Marcel Duchamp

Marcel Duchamp is credited with inspiring the

Conceptual Art movement with many of his pieces,

in particular his readymades, most famous of which

is Fountain (1917), a standard urinal basin signed by

the artist with the pseudonym R.Mutt.

This piece is not meant to be beautiful, but to

bring attention to the ownership (or lack thereof) of

artwork by the artist and to call into question the

nature of art. It is meant to be considered rather

than admired.

VCD 1

5

“It means that all of the planning

and decisions are made beforehand and the

execution is a perfunctory

affair.” - Sol LeWitt

Conceptual art emerged as a movement during

the 1960s. Many of the artists in this movement

discarded the conventional art object in favour of a

documented critical inquiry into the artist’s social,

philosophical and psychological status. By the

mid-1970s they had produced publications, indices,

performances, texts and paintings to this end.Vito Acconci, 1969

Following Piece

Joseph Kosuth, 1965One and Three Chairs

VCD 1

20

Concept in Application

VCD 1

23

Concept in Application

VCD 1

28

Concept in Application