INDUSTRIAL TRAINING PROJECT ON

Prepared By:-

FEFAR PIYUSH D.

STD:-

S.Y. B.B.A.

Roll No.:-

22

Academic Year:-

2008-2009

College:-

T. N. Rao College – Rajkot

Submit To:-

Saurashtra University, Rajkot

Guided By:-

Prof. SHRUTI MEHTA

DECLARATION

I undersigned FEFAR PIYUSH D. the student of

S.Y. B.B.A at T. N. Rao College of management, Rajkot.

Here, by declare that the project work and its report

presented here in is through my own efforts and

understanding, which was carried out under the

supervision of PROF. SHRUTI MEHTA of T. N. RAO

COLLEGE of management.

DATE:-

PLACE: - RAJKOT

Signature

FEFAR PIYUSH D.

PREFACE

The trim mgt in itself is a key word used frequently

even in our day to day life. Good result you achieve is

how good you manage and see that it is achieved. It is in

fact the key factor particularly for the success of smooth

and progressive running of an organization.

To be successful in any field, just academic

qualification do not work, one has to have detailed

knowledge about the practical aspect of it. Being

concerned about their, the practical study of any industry

has been included in the curriculum of bachelor of

business administration. This project is based on the

information from various department of the industry.

As a student of F.Y. B.B.A. I had an opportunity

to visit VARMORA GRANITO ceramics present the

relevant information in this project.

FEFAR PIYUSH D.

ACKNOWLEDGEMENT

I am pleased to present this project on industrial

training undergone at VARMORA GRANITO ceramic

PVT. LTD. and to get the certificate for preparing this

project.

I to take this opportunity to express at this time. So,

an M.B.A. lecturer is guided to me and a source of

inspiration encouraged and guided to me at each stage.

The staff members of VARMORA ceramics PVT.

LTD. is very helpful for my valuable co-operation and

guidance. I am thankful to all the members of the

industrial unit for there whole hearted response and

valuable guidance for completing this project. I represent

to specials sincere thanks to SHRI BHAVESHBHAI

PATEL, the manager of VARMORA ceramics PVT. LTD.

for sharing their wonderful experience and giving their

kind guidelines during my training of the company.

Signature of Student

(FEFAR PIYUSH)

INDEX

Sr.

No.

Particular P.

No.

01 General Information

02 Production Department

03 Personnel Department

04 Finance Department

05 Marketing Department

06 An Overview of an Industry

07 Swot Analysis

08 Future Plans

09 Suggestion

10 Conclusion

11 Bibliography

INDEX

SR. NO. PARTICULAR PG.

NO.

01 History & Development

02 Size Of The Firm

03 Outlay Of the Organization

04 Board Of Director

05 vision

06 Location Of The Unit

07 Time keeping System

HISTORY & DEVELOPMENT

Each and every unit has got sum of other history of

its-self. VARMORA ceramics Pvt. Ltd. has stay near a full

automatic Italian plant for manufacturing vitrified tiles. In

short, this unit has achieved decade of valuable

experience at this time.

This group is also known as “VARMORA” group.

This unit is established in 1984. VARMORA groups are

divided other two famous ceramics. There are known as

“SUNSHINE” and “SUNHILL” group. But VARMORA

ceramics Pvt. Ltd. are wide agriculture and carried good

business at progress.

In 1994 they have started manufacturing of

ceramics vitrified tiles. Shri Bhaveshbhai Patel is manager

in this unit and manages the unit very well with struggle.

This group has very young and family member itself

all disciplined and hard-working.

SIZE OF THE FIRM

Size of an organization depends of their capital

investment in fixed assets industries are divided in 4

parts.

Tiny scale industry

Small scale industry

Medium scale industry

Large scale industry

So, VARMORA ceramics in a private company

established under the companies’ act 1956

Investment in fixed assets and current assets are as

under:-

Fixed Assets of Rs: - 14, 01, 00,000

Current Assets of Rs: - 15, 80, 00,000

Thus, VARMORA ceramics is a medium scale

industry. It is limited on membership, restriction on public

is issue of shares, and ownership is separate, legal

existence. In short, we can say that this company is PVT.

LTD. company.

QUALITY OF THE ORGANIZATION

1) Name of the Firm : - VARMORA Granito PVT.LTD.

2) Year of establishment : - 1984

3) Location- Office : - Priyadarshani Complex,

Office No.- 4/5,

Savsar Plot,

Morbi – 363 641.

- Factory : - VARMORA GRANITO PVT. LTD.,

8-A National Highway,

Dhuva, Tal- Wankaner,

Dist – Rajkot.

4) Phone No. - Office : - 02822-220213/227179

- Factory : - 02828-287500/700/900

- Fax : - 02828-287558

5) E-Mail :- info@VARMORA.com

6) Web site : - WWW.VARMORA.COM

7) Excise Reg. No. : - AABC 7523 MXM 001

8) Sales Tax No. : - 0922008001 date:-8/1/04

9) Form of Organisatio : - Private Limited

10) Size of Organisation : - Medium scale industry

11) Source of Finance : - Ownership Capital & Bank

12) Product : - VITRIFIED TILES

13) Name of Promoter : - Shri Vallabhbhai J. Patel

Shri Jagjianbhai G. Patel

Shri Pramodbhai P. Patel

14) Bankers : - SBS MAIN BRANCH MORBI

15) Future Planning : - Their Future Plane Is to increase

The product range by 10000

Mtrs.

16) Product Range : - Various sizes and Designs of

Vitrified Tiles.

17) Number of employees : - 107 Worker

18) Board of Director : - Shree Vallbhbhai J. Patel

Shree Jagjivanbhai G. Patel

Shree Prmodbhai P. Patel

BOARD OF THE DIRECTORS

Promoters:-

A group enterprising businessman with keen

interest and years of experience in ceramics industry

came together and formed a company at Morbi city in the

state of Gujarat, India, to design and deliver ceramics tile

to perfection.

Directors:-

1) Shri Vallabhbhai J. Patel

2) Shri Jagjivanbhai G. Patel

3) Shri Pramodbhai P. Patel

4) Shri Bharatbhai V. Patel

5) Shri Manojbhai G. Patel

1) Shri Vallbhbhai J. Patel:-

Shri V. J. Patel, age 48 years, commerce graduate

by qualification, he is having 8 years experience of

running ceramics items, manufacturing and trading unit.

2) Shri Jagjivanbhai G. Patel:-

Shri J. G. Patel age 52 years, civil engineering by

qualification. He is having technical long experience in

the manufacturing of Vitrified Tiles.

3) Shri Pramodbhai P. Patel:-

Shri P. P. Patel, PH. D. by qualification. He is

having 5 years experience in this production.

4) Shri Bharatbhai V. Patel:-

Shri B. V. Patel, M. B. A. by qualification, age 35

years. He is having 3 years marketing experience.

5) Shri Manojbhai G. Patel:-

Shri M. G. Patel Mechanical engineer by

qualification with 5 years experience.

VISION

“Keeping in touch with the latest technological

development and continuously up grading our

manufacturing facilities, we strive to meet the highest

expectancy levels of the markets in terms of quality and

choice innovative and improvised the equipment and

processes to fulfill all requirements unique combination of

engineering skill and experience provides a unique vision

for us”.

“Our aim is provide excellent quality and ultimate

designs to our customers thus achieving there genuine

satisfaction”.

- SRI BHART BHAI V. PATEL

(MANAGER)

LOCATION OF THE UNIT

Location is the particular place or area where the

business units are establishment. It plays an important

role in the success or failure of unit. Location of unit

established as well as production. There location of a unit

some of these factors from the viewpoint of VARMORA

CERAMICS PVT. LTD. Discussed below.

LOCATION ADVENTAGES OF THE VARMORA

CERAMICS PVT. LTD.

1) Prepare Location of Site:-

The site selection for location of industry must be

nearer to public utility service like transportation,

warehousing, water, power etc. As a highway, at Dhuva

which is a situated on 8 - A National away from Morbi city,

site is in ceramics zone with number of other ceramics

unit.

2) Availability of labor:-

Adequate supply of cheap and skilled labor is

necessary. As there are number of unit engaged in the

similar line, cheap and skilled labor are available from

near by areas.

3) Electricity:-

As there is well-developed industrial zone, power

connection from Gujarat Electricity board is available very

easily.

4) Water:-

Water is an important factor. This site is very near to

Machchu – River and dam so here plenty water is

available at every low depth.

5) Raw – Materials:-

Raw – material is the vital-consideration. As in the

area there are about 40 other unit engaged in the same

line, Raw-materials suppliers & machinery suppliers used

to visit this area, so Raw material availability becomes

easy. Experienced and skilled machineries repairs and

technocrats are available here.

TIME KEEPING SYSTEM

Time keeping system means how many shifts are

there and how many hours are in each shift. Every

company should prepare a record about their days. It is

important for maintaining discipline.

In VARMORA ceramics, factory is running for

continuous process. It is working for 24 hours and 3

shifts.

SHIFT WORKING

HOURS

WEEKLY

OFF

01 8:00 Am to

4:00 Pm

Friday

02 4:00 Pm to

12:00 Am

Friday

03 12:00 Am to

8:00 Pm

Friday

A SERIES

O SERIES

G SERIES

SR.

NO.

PARTICULAR PG.

NO.

01 Raw Material Availability

02 List of Raw-Material Used For

production of Tiles

03 About Products

04 Production Process

05 Organization Structure

06 Planning & Controlling

07 List of Machinery

08 Quality

09 Number of Employees

10 Pollution control

INDEX

RAW MATERIAL AVAILABILITY

In ordinary sense, the unit will can do work where

raw material is very easy available. So, the cost of Raw-

Material is the major cost in the overall cost of production.

Raw Material is the vital-consideration. It is the basic

requirements for any industry Raw – material are

converted in to semi finished goods after various process

on it and them they are converted to finished goods.

In VARMORA ceramics raw-materials are collected

from various parts of the country. So, there all raw

materials are available with the help of transportation

facility like roadways as transportation facilities has

becomes very fast and cheap, raw – materials are easily

available.

LIST OF RAW-MATERIALS USED FOR

PRODUSTION OF TILES:-

Pots Feldspar - Rajasthan

Quartz Powder - Rajasthan

Ball Clay - Rajasthan

UKRAINE Clay - Import from (Europe)

Ashapura Clay - Cutch (Gujarat)

Kadappa Clay - Andhra Pradesh

China clay - Gujarat

STPP - Import (China)

Body Staily - Import (Spain)

L. P.G. - Madhya Pradesh & Gujarat

Zicron - Import (Australia)

ABOUT PRODUCTS

The unit is ultimately concerned with the final

product. Products are the final out comes of the whole

manufacturing process.

Different Plain Color of Ceramics VTRIFIED

TILES:-

Tara Cotta, Ruby Pink, Mush – Room, Jaiselmer,

Dove Gray, Aquamarine, Ivory, Jet Black, White.

Different Marble of Ceramics Vitrified

Tiles:-

Vogue, Venice, Valencia, Vixen, Volcano, Virgin,

Vital, Allan, Arctic venuc, Woodland.

Type of Production

1) Continuous Production Process

2) Intermediate Production Process

PRODUCTION PROCESS

(FLOW CHART)

(1)

Clay & Mineral

Slurry

Feeding

Air Heating

Spray Drying of Slurry

Storage of powder

Sieving

Powder Feeding

Pressing

Fettling

Loading into Dryer

Drying

Unloading of Transfer car

Screen Printing of Tiles Firing

Sorting & Packing F.G. dispatch

(2) Batching includes the following types of clay:-

Ukraine Clay : - 16 %

Ball Clay : - 05%

China Clay : - 20%

Soda Feldspar : - 19%

Potash : - 35%

Quiroz : - 05%

ORGANISATION STRUCTURE

Board of Director

Managing Director

Executive Director

Production Manager

Laboratory Testing

Supervisor

Workers

The production manager has full responsibility,

authority and accountability of any task related to the

production. In short, the production manager is the top

accountable person of the production department.

The authority line of the department flows from top

to the bottom and responsibility from bottom to the top.

The production manager is answerable to the managing

director.

PLANNING & CONTROLLING

1) Production Planning

2) Production Control

1) Production Planning:-

Production planning is an essential pre-requirement

to production control it involves management decision

and the resources that the firm will require bridging the

gap between present/future.

Definition:-

“The technology of as picturing ahead every step in

a long series if separate operation, Each step to be taken

in the right time and each operations to be done at

minimum efficiency.”

- Alford and Beatty

OBJECTIVE

Production planning estimates when and where the

resources will be required so, that the production of

desired goods in made most efficiently.

1) First main aim is to producer goods as per

the production budget & the master schedule.

2) Product controlling:-

“Controlling is determining what is being

accomplished i.e. evaluating performance take place

according to plan.”

-G.R. Terry

While the production control constantly keeps a

watchful eye on the production and use of any duration

from with location of any resources along with location of

any duration from prompt action and to arrange from

prompt adjustment so that the production may run

according to the original or the revised schedule.

OBJECTIVES

1) To implement the production plans by issuing

necessary orders to persons who are supposed to

implement them.

2) To see that person is carrying the operation

properly. So that the production plans are being

implemented in the real sense or not.

3) It should be in terms of quantity and quality.

LIST OF MACHINARY

The Manufacturing of vitrified process are depends

at list of machineries. So the most of machines is Italian &

the plant is already Italian. Thus, machineries used by

VARMORA ceramics for preparing vitrified tiles are as

under.

1) Ball Mill

2) Spray Dries

3) Slip Pump

4) Wibratus

5) Roller Plant

6) Press

7) Water System

8) Fully automatic & unloading machines.

9) Glaze Line

10) Plastic Starapping Machines

11) Air Compressar

12) Stirred fanks

13) Screen fanks

14) Firing Machine

15) Generators (4 sets 500 KVs)

QUALITY

Our main aim is to provide best quality and ultimate

design our customers. Client satisfaction is company

motto. A combination of quality manpower, latest

technology total adherence manpower, and help excellent

human relation policy adopted by the promoter, all help in

devouring and ultimate quality product. We offer a

complete range of tiles products using state of the art

manufacturing facilities and reassuring quality checks

encouraged by the favorable response and great success

in floor tiles, the company has now broadened its skills

and upgraded its technology to production and marketing

of vitrified tiles. The upgraded plant technology has given

best production results.

These vitrified tiles have European touch and looks,

which gives it a wider reach and luxurious look. These

tiles are available in all possible designs like regular plain

color and special plain color.

Its unit always keeps abreast with the latest

technological developments and includes matching the

market trends in terms of quality and choice.

Equipments and processes are either replaced or

refurbished as and when necessary to our customer’s

requirement.

NUMBER OF EMPLOYEES

They has been assumed that no of working days

per year would be 300 days and factory would work in 3

shifts. So the number of workers requires are 140.

According to the different shift the employee are as

under:-

Executive = 10

Supervisors = 15

Office Staff = 16

Plant operator = 17

Skilled labor = 31

Unskilled labor = 51

POLLUTION CONTROL

The most threatening problem today thought the

globe is pollution. VARMORA ceramics works within the

laid down rules of the government to production in any

from. The main pollution generated from the industries is

air, water, noise & land.

In fact, looking at the nature of the industry,

VARMORA ceramics for controlling the pollution some

chimneys are there by which they try to reduce the air

pollution.

SR. NO. PARTUCLAR PG.

NO.

01 Introduction

02 Organization Structure

03 Finance Planning

04 Information of Project Cost

05 Ratio Analysis

INDEX

INTRODUCTION

Definition:-

“Finance functions as procurement of funds and

their effective utilization in business.”

Finance is the basic requirement of any business

organization. Without any adequate arrangement of

finance, the business can’t be planned. The first & the

most important thing in only business planning is the

finance. Arrangement & management of finance is the

blood flow of an organization investment but also in its

day-to-day transaction and payment.

The proper and effective mgt of finance in an

organization increases the profitability of the firm. The

flow of the finance is to control and see that the cycle is

not disturbed. Most organizations have a specific finance

mgt department to handle separately the issues relates to

finance. Finance department has a watch and control

over the financial position is reported to the management

has to make very important decision.

Board of Directors

C. E. O.

Finance Manager Marketing Manager

Chief Accountant

Assistant Accountant

Computers Section

ORGANISATION STRUCTURE OF

FINANCE DEPARTMENT: -

VARMORA ceramics follows the rules and

regulation chart of organizational structure finance

department are as under:-

VARMORA CERAMICS PVT. LTD. the chief

accountant performs the duties and finance manager. The

finance manager prepares periodic occasional report

about the finance and presents the same before the

managing directors which help the MD in making

necessary finance related decisions.

FINANCE PLANNING

Finance planning is the process estimating the

requirement of finance and arranging the same from the

best available sources for a specific time period or for a

particular time. The finance relates more to monetary

issues and the same is very important with the planned

would apparently result better profitability. The plans laid

by the company are broadly categorized in two types.

1) Short Term Plans:-

2) Long Terms Plans:-

Means of Finance:-

(Rs. In Laics)

1) Directors equity:- 70.00

Share Holders Equity: - 45.500

Total equity: - 5.25.00

2) Terms Loans: - 9.36.00

3) Unsecured Loans:-

(Deposits Forms Reactive) 98.00

Total: - 1559.00

INFORMATION OF PROJECT COST

Project Cost Estimated Cost

(Rs. In Lacks)

1) Land 1.00

2) Factory Buildings 248.00

3) Imported Machinery – New 559.00

4) Indigenous Machinery 438.00

5) Electrical Installation 54.00

6) Tools 4.00

7) Installation 3.00

8) Bank Guarantee For EPCG 7.00

9) GEB Deposit 40.00

10) Computers 1.00

11) Furniture 4.00

12) Other Mixed Assets 2.00

13) Preliminary & Preoperative

Expenses 20.00

14) Provision for Contiguous 20.00

Total Capital Cost Of Project 1401.00

15) Margin Money for Working

Capital 158.00

1559.00

RATIO ANALYSIS

Ratio is well known and most widely used two of

financial analysis. A ratio gives the Mathematical

relationship between one variable another. Though the

computation of a ratio involves only a simple arithmetic

operation, its interpretation is difficult exercise.

Ratio can be defined as numerical or arithmetical

relationship batwing two figures.

1) Current Ratio = Current Asset Current Liabilities

= 75000000

55000000

= 1.35%

2) Gross Profit Ratio = Gross Profit *100 Net Sales = 14600000 *100 53600000

= 27.23%

3) Cost of good sold = Net Sales – Gross Profit

= 53600000 – 14600000

= 38900000

4) Liquid Ratio = Liquid Assets Liquid Liabilities = Current Assets - Stock Current Liabilities – Bank O. D.

= 75000000 – 60000000 9000000

= 15000000 9000000

= 1.66%

4) Debtors turnover = Credit Sales Average Debtor

= 17500000 10000000

= 1.75%

Fixed Assets = Sales Fixed Assets = 53600000 15000000 = 0.35

INDEX

SR. NO. PARTICULAR PG.

NO.

01 Introduction

02 Recruitment & Selection

03 Performance Appraisal System

04 Industrial Relationship

05 Trade Union

06 Training & Development

07 Wages & salary Administration

08 Working Condition

09 Collective Bargaining

INTRODUCTION

Definition:-

Personnel management is developing the

interesting a manner the employees in such a manner so

that organization goal are achieve & stimuli individual goal

are also achieve.

The personal management also has gained the

imported slowly & gradual the personnel is moving from

inactive part towards the most active assets of the

organization early year the personnel was simply

considered as one of the resource of production but now

it is thought whom we achieve our organization target.

One another have rightly said, “1+1 makes an

organization” where are two or more persons an

organization cones into affect. It is the takes of directing

at the efforts by the personnel department.

RECRUITNENT & SELECTION

Definition of Recruitment:-

“Recruitment is the process of searching for

prospective employees and stimulating them to apply for

jobs in the organization.”

Definition of Selection:-

Selection means selecting the most suitable

candidates from the no. of application who have shown.

Their interest in joining the organization.

Process of including the recruitment &

Selection:-

1) Preliminary searching interview.

2) Checking of Reference.

3) Comprehensive interview.

4) Final Employment Decision.

PERFORMANCE APPRAISAL SYSTEM

Performance appraisal is a process of evaluating an

employee’s performance of a job in terms of its results.

Performance appraisal has been considered as a most

significant and indispensable foal for an argil. This policy

helps the personnel mgt in arising the training & canceling

of the personnel.

Performance appraisal helps the manager in taking

decisions regarding performance; transfer etc. It is an

inevitable foal of the unit which is a systematic evaluation

of the performance of the employees. It evaluates the

devotion & honesty of an individual employee to the entire

unit.

In “VARMORA CERAMIC PVT. LTD.” the

supervisor sees the employee’s ability to do work properly

& efficient whether he understands his responsibility or,

not how his behavior towards his college etc is.

INDUSTRIAL RELATIONSHIP

In VARMORA ceramic the relationship between the

management and the employees is positive. It an

employee has any personal problem them the company

provides helps to the employee. It there are any

occasions happy/unhappy the staff and the mgt.

participates in this function.

Employee Benefits & Services:-

The company offer their best level benefits to its

employee at per with the industrial standers. Beside

standard benefits, the promoters of the company assist

their best level to the employee in any crisis like situation

by providing these loans & allowance and these are as

under:-

1) Bonus

2) Statutory welfare measure

3) Allowances

4) Loans Facility

TRADE UNION

Trade union is associations of workers and is

formed to maintain and improve the conditions of workers.

Trade union seeks to protect and promote the common

interests of their members through collective action.

In VARMORA CERAMIC PVT. LTD. there is no

special trade union. The purpose to make trade union is

maintaining the interest of workers & mgt. This union

does not interfere in routine work.

The unit keeps watch on the union and makes sure

that the union does not try to exploit and harass the

workers.

TRAINING & DEVELOPMENT

Definition of training:-

“Training is providing knowledge of a job. Skill

required & developed awareness of rules & regulation,

behaviors & knowledge of an employee for the purpose of

skill development for a particular job.”

Definition of Development:-

“Development is a related process which covers not

only those activities which improve job performance but

also those which bring about growth of personality helps

individual in the program towards maturity or actualization

of the positional capacities.

In VARMORA CERAMIC PVT. LTD. continues

training is given to sales force how to sale products,

product knowledge how to represent company to

customers, how to build & maintain relations. Training is

given to the workers, as how to operate machines how to

do the work very effectively and in given time limit, how to

represent our company against other companies. This

company also arrange, provide motivational training to the

workers.

WAGES & SALARY ADMINISTRATION

The basic purpose of wages & salaries is to

establish and maintain an equitable wage & salary

structure. The wage & salary administration is concerned

with the finance aspirates of the needs, motivation and

rewards it also refers to the establishment and

implementation of sound policy and practice and practice

of employee’s compensation.

It includes such areas as job evaluation surveys of

wage & salary analysis of relevant organization problems,

maintenance of administering wage, incentives, profit

sharing, control of compensation cost & other related

items.

In VARMORA CERAMIC PVT. LTD. there is a time

wage system & it is paid on monthly basic. There wage

are calculated at managerial level, salaries are paid on

yearly basic and its amount is paid by the company

according to the working efficiency of employee.

WORKING CONDITION

It’s a fact and profound significance that time waits

for non human being is bound to time in their routine

lifestyle and so also a unit. Thus, a time keeping system

becomes important in every unit.

For Factory:-

1ST Shift: - 8:00 Am to 4:00 Pm

2nd Shift: - 4:00 Am to 12:00 Pm

3rd Shift: - 12:00 Pm to 8:00 Am

To main a personnel reward of workers VARMORA

ceramics followed a curd system their system is for

workers not for staff each workers is given a curd.

Workers have to deposit their curd to supervision

completion of the work; they have to collect it back from

the supervisor.

For (staff) Office: - 8:00Am to 12:00 Pm

2:00 Pm to 6:00 Pm

COLLECTIVE BARGAINING

Collective Bargaining is the process of disunion and

negotiations between two parties to arrive at a decision

for setting terms and condition of services.

It is one the methods to be used for setting the

industrial disputes between employees and employees,

workers or trade union agreement regarding wages

working house and certain important condition in the

organization.

In VARMORA CERAMICS PVT. LTD. mgt. is having

agreement with employees regarding wage, working

condition, promotion, transfer and medical facilities.

INDEX

SR.NO. PARTICULAR PG.

NO.

01 Introduction

02 Pricing Policy

03 Market segmentation

04 Distribution Channels

05 Advertising

INTRODUCTION

Definition:-

Marketing is social & managerial process by which

individuals & group obtain what they need & want through

crating officering, & exchanging product of value with

others.

- PHILIP KOTLER

Marketing is vital department of any organization.

Unless there is a market for marketing is an art of

understanding the requirement of customers and

prodding him only the sealing of the goods but is a wide

aspect that covers customers study, understanding of

competition and locating new buyers.

Marketing is a comprehensive term, it consists of

the set of all recourses and activity necessary to direct

and facilities the flow of goods and service from producer

to customers, in the process of distribution.

PRICING POLICY

Price is a critical marketing tool, price is very

important for the firm, because it directly affects the

department. Supply & Profitability of the company. It is the

amount of money that customers have to pay for

purchasing given product.

Price is the value of the product, its attributes & its

utility. It is always expressed in monetary terms. It

includes not just the cost of production & distribution but

also profit thus, price=cost + profit price is very important

decision of the firm because. It is the demand regulation

that means it allows the company to maintain or increase

the demand through price.

VARMOA CERAMICS PVT. LTD. pricing policy is

cost + profit. Whatever expenses have incurred during the

mfg. of the product is considered. They try to reduce their

cost of production. Their prices are higher than their

competitors.

They give credit facility to dealers of 30 days price is

set after considering taxes too they consider all their

taxes before pricing the product.

MARKET SEGMENTATION

Definition:-

Dividing a market into distinct groups of buyers with

different needs, characteristics or behavior who might

require separate product of marketing mixes. VARMORA

CERAMIC PVT. LTD. has made market segmentation on

two main ways.

1) Geographical Segmentation:-

Future the market is divided into geographical

division, which are.

I) Local Market:-

This segment includes all the cites and towns of

saurashtra hawing potential market for the company.

II) National Market:-

This segment includes the widespread market in

various states of India such as Gujarat, Haryana, Punjab,

Karnataka, & all over India.

III) International Market:-

The company also exports its products in many

countries. Their segment consists of countries having

made for company like South Africa, Newgercy, Kuwait,

and Marycious & Sri lanka etc.

2) Product Wise Segmentation:-

The firms are engaged in production of various

products such as vitrified tiles with a different size of tiles.

Market is first divided, on the basic of which product is

demanded on a particulars part of market.

DISTRBUTION CHANNALS

VARMORA CERAMICS PVT. LTD. distribution

channel is as under.

Distribution Patten Channel

Manufacturing of Company

Distribution / Dealers

Sub dealer / Retailers

End User

Sales Promotion:-

Sales promotion is a part of marketing, which

emphasizes on now the sales are increased only sealing

not the sale objective of any organization, but is always

aimed at consistently increased sales. Lots of initiatives

are taken to achieve sales promotion such as by

introduction improved products, commercial schemes,

offering additional services, warranties, guarantees etc.

For the sales promotion VARMORA ceramics do

exhibition at international level and also do demonstration

of their goods.

ADVERTISING

In modern business world, a business can’t run

without advertising, so various media are available for

advertising. They are magazines, posters, newspapers

radio and television etc. important of the company.

VARMORA CERAMIC PVT. LTD. is today an

industry where there is a hard competition so for them

advertising is very important part of the marketing

strategy.

I) Local Advertising:-

The company does advertising in the local or

circulation by give pamphlets to its consumers, by wall

painting, news paper & magazines and by arranging

exhibition of the different products.

II) National Advertising :-

The company does advertising at national level by

advertising in magazines like ceramics world through

Radio and by the dealer of all over India.

III) International Advertising:-

On the international basis the company

advertisement through their dealer in abroad on

magazines or by the radio or by the other consumer who

used their product before.

EXPORT

We have covered abroad market; we export at

many part of the world like Middle East, Nigeria, Kenya,

ZIMBABVE, SRILANKA, SINGAPORE, MAURITIUS, and

TURKEY etc. VARMORA has made a dent in the export

market thanks to our unrelenting quest for quality in all its

products. VARMORA'S products are now well accepted

in the international market.

SWOT ANALYSIS MEANS

S

T

R

E

N

G

T

H

W

E

A

K

N

E

S

S

T

H

R

E

A

T

S

O

P

P

O

R

T

U

N

I

T

Y

They SWOT analysis of VARMORA CERAMIC

PVT. LTD. are as under:-

1) Strength:-

- VARMORA GRANITO PVT. LTD. is

giving employment around 200

employees.

- Finance Position is very good.

- Company capacity meets Indian market

requirement.

- Strong market Presence.

- Develop rural area to reach at global

position.

2) Weakness:-

- VARMORA GRANITO PVT. LTD.

entered late in the market.

- Irregularity in time management.

3) Opportunity:-

- Rapidly and continuous growth in the

market, so company will think

expansion.

4) Threats:-

- Highly competitive market against

imported vitrified tiles.

FUTURE PLANE

VARMORA Group has already started a new project

which is under contraction.

They have started project on rustic series floor tiles

for the purpose of manufacturing this tiles. They are using

latest technology and machineries imported form Italy.

SUGGESTION

I was really glad to visit VARMORA CERAMIC PVT.

LTD. They gave me full co-operative during my training

period.

I personally fell that the unit doesn’t need any

suggestion because it is good at all its aspects. The only

thing that I would suggest is that it should give the

advertisement of its product on specially star, Sony and

Doordarshan. As it doesn’t give any advertisement. This

will increase the sales to tremendous extent.

CONCLUSION

VARMORA CERAMIC PVT. LTD. is a very reputed

comp. achievement success in the path of ceramic world.

With wide range of market and other machineries

VARMORA CERAMIC PVT. LTD. has a good

monopolistic position having effective management. The

all over performance of administrator executive & worker

is good.

Sound mgt. system with owner’s personal super

vision has resulted a reputation for procession & high

ethical standard in its business dealings.

It can be concluded that the unit make 45 of semi

automatic machine in the production process at the same

time; labor farce is also engaged in the production

process.

BIBLIOGRAPHY

I have studies following reference books during the

reparation of project.

Production of Department: - This information is

collect from company’s profile &visit.

Marketing Department: - This department is writes

from the web-site.

Financial Department: - This information is collect

from the company’s report and in where to write alteration

in report.

Personnel Department: - This information is

collected from reference book & through MANOJBHAI

(personnel manager).