vanuatu international visitor survey jan – jun 2018...total direct economic impact for jan-jun...

Vanuatu International Visitor Survey

Jan – Jun 2018

The views expressed in this publication do not necessarily reflect those of the New Zealand Government.

Summary of the Key Findings

Visitor Spending

and Impact

Total Direct Economic Impact for Jan-Jun 2018

US$80.4 Million (Vt 8.7 billion) directly flowing to Vanuatu EconomyUS$ 1,540 (Vt 166,337) per visitor per Trip; 52,131 visitors in all

US$195 (Vt 21,057) per visitor per day

Respondent Profile and Characteristics

• 74% from Aus/NZ• 76% under 59 years• 55% female• 71% household

income less than $100,000

Decision Making

• Friends and family , previous visits, and Google are key sources for finding Vanuatu as a destination

• 36% purchased by direct with airlines and/ or a accommodation places

Satisfaction

• 81% would come back

• Satisfied with local people, environment，activities and attractions

• Public service and facilities, prices of goods and services，rubbish least appealing

Pre-Arrival and in Country Spend

ECONOMY

$80.4 million

Food &

Beverage$14.2 million

Duty Free$1.2 Million

Local Transport

$4.3 million

Airfares$20.4million

Retail$3.8 million

Souvenirs

$1.3 Million

Domestic travel

$3.7million

Tours$3.1 million

Accommodation$26.2million

Entertainment Internet &

Service$2.2 million

Direct Economic Impact for Jan – Jun 2018

Presentation Structure

Methodology and Visitor Profile

Visitor Characteristics

and Preferences

Information and Decision

MakingVisitor

Satisfaction

Visitor Spending

and Impact

Respondents (Jan – Jun 2018)

Total number of valid e-mails sent: 20,588

Total number of responses: 2,417

Responses cover a total of 3,186 adults and 525 children

7.1% of all visitors during

the period

Conversion rate of 11.7%


the period

Total IVS Respondents (Jan 2015 – Jun 2018)


the period

Conversion rate of 14.2%

Respondents to Date17,495

Total people included in

expenditure sections 34,080

Visitor Characteristics - IVS Respondent Data

Accommodation$21.4million

Gender

Females

55%Household Income38% Under $50,00033% $50,000 -$100,00029% Over $100,001

19% 30-39 years old19% 40-49 years old23% 50-59 years old

AgeCountry of Origin

58% Australia16% Long Haul16% New Zealand5% New Caledonia5% Other Pacific

Country of Origin

58

16 16

5 5

51

18

9

16

6

0

10

20

30

40

50

60

70

Australia Long haul New Zealand New Caledonia Other Pacific

Shar

e of

visi

tors

(%)

% of IVS Respondents % of Vanuatu Arrivals

Western Australia2.5%

South Australia3.6% New South Wales

39.2%

Queensland32.5%

Northern Territory

0.2%

Victoria17.9%

Tasmania1.6%

New South Wales, Queensland and Victoria make up 89.6% of all Australian visitor arrivals

Australian Respondents - IVS Respondent Data

Australian Capital Territory

2.4%

Top 3 Post Codes – Queensland

4350 – Toowoomba, QLD

4551 – Shelly Beach, QLD

4655 – Hervey Bay, QLD

Heat Maps for Australia (January-June 2018)

New Zealand Respondents - IVS Respondent Data

Auckland, Waikato, Canterbury, Wellington, Bay of Plenty, and make up 71% of all New Zealand

visitor arrivals

Waikato11.8%

Wellington7.7%

Auckland35.5%

Canterbury8.6%

Bay of Plenty7.4%

Heat Maps for New Zealand (January-June 2018)

Top 3 Postcode Areas

7010 - Nelson

0632 - Auckland

3110 - Tauranga

Long Haul Market- Region Breakdown

16% of IVS respondents

Long Haul – Region Breakdown

5

25

26

45

0 5 10 15 20 25 30 35 40 45 50

Other

Asia

North America

Europe

Share of visitors (%)

Long Haul Market – Europe

Europe

3

3

4

5

8

8

27

28

0 5 10 15 20 25 30

Poland

Switzerland

Sweden

Spain

Germany

Netherlands

UK

France


Top

Eigh

t Eur

opea

n Co

untr

ies

Long Haul Market – North America

20

80

0 10 20 30 40 50 60 70 80 90

Canada

United States of America


Nor

th A

mer

ican

Cou

ntrie

s

North America

Long Haul Market – Top Countries

6

9

11

12

47

0 5 10 15 20 25 30 35 40 45 50

Republic of Korea

Singapore

Thailand

Japan

China


Top

Five

Asia

n Co

untir

es

Asia

Annual Household Income

AverageAustralian: US99,477

New Zealand: US$79,378New Caledonia: US$42,644

Other Pacific: US$41,759Long Haul: US$82,451

25

36

1914

2 1 3

32

40

20

4 2 1 1

69

21

9

1

70

21

10

3937

14

8

2

0

10

20

30

40

50

60

70

80

<$50,000 $50,001-100,000 $100,001-150,000 $150,001-200,000 $200,001-250,000 $250,001-300,000 >$300,001

Shar

e of

visi

tors

(%)

Australia New Zealand New Caledonia Other Pacific Long Haul

Methodology and Visitor Profile


and Preferences

Visitor Spending and

Impact


Making

Visitor Satisfaction


Visitor Characteristics – Summary

55% Air Vanuatu23% Virgin Australia11% Aircalin11% Qantas (code share)8% Fiji Airlines

Airlines Used7.9 Nights on average64% Stayed up to 1 week

Length of Stay54% First trip23% 1 or 2 times

Previous Visits

Travel Companions72% Holiday9% Business/Conference8% Visiting Friends/Family

Purpose of Visit96% Efate (Port Vila)17% Tanna16% Espiritu Santo

Islands Visited on Trip

Note: 31+ days as outliners were removed for length of stay analysis

21% Travel by themselves79% Travel with others

Main Purpose of Visit

73

25

77

65

77

10

9

11

7

6

10

42

8

12

4

1

1

2

1

4

1

5

6

4

2

1

2

3

1

14

1

4

2

3

4

1

3

1

0 10 20 30 40 50 60 70 80 90 100

Long Haul

Other Pacific

New Caledonia

New Zealand

Australia


Holiday Visiting friends or relatives Business & Conference Attending a wedding Volunteering Honeymoon Other Education

Previous Visits

First Time Visitors 54% 1 or 2

Times23%

53

26

912

62

22

611

26 2419

31

43

29

11

17

82

10

36

0

10

20

30

40

50

60

70

80

90

First time 1 or 2 times 3 or 4 times 5+ times

Shar

e of

visi

tors

(%)


Length of Stay (nights)

Australia 8.0 nightsNew Zealand 8.2 nightsNew Caledonia 6.5 nightsOther Pacific 6.7 nightsLong Haul 9.1 nights

AVERAGE

Note: 31+ days as outliners were removed for length of stay analysis

22

10

30

76

26

21

9

34

74

25

48

6

20

42

20

51

8

17

42

17

35

7

15

35

35

0

10

20

30

40

50

60

5 or less 6 7 8 9 10 and more

Shar

e of

visi

tors

(%)


Airlines Used for Travel – Holiday

55%/55%

Fiji Airways and Aircalin are more commonly used by visitors from Pacific countriesOthers (Air New Zealand,

Solomon Airlines)

11%/11%

23%/25%

8%/5%

6%/3% * Text is grey represents all visitors/green represents ‘holiday’ onlyNote: Multiple responses, therefore total does not add up to 100%

11%/10%

Islands Visited

96%With 96%

overnight visitors

16%With 90% overnight

visitors

17%With 86% overnight

visitors

2%2%

2%

Others 8%

Islands Visited – Time Series

14 14

7

1 1 1

16

14

9

32 1

1415

8

2 2

1

13 13

7

2 2

1

17 17

9

2 2 2

14

18

9

2 2

0

15

18

8

2 21

16

17

8

2 22

0

5

10

15

20

Espiritu Santo Tanna Other Malekula Ambrym Pentecost

Shar

e of

visi

tors

(%)

Nov 2014 - Jan 2015 May -Jul 2015 Aug - Nov 2015 Dec 2015 - Mar 2016 Apr - Sep 2016 Oct - Dec 2016 Jan - Dec 2017 Jan- Jun 2018

AVERAGEEfate (Port Vila) 6.5 nightsEspiritu Santo 6.0 nightsTanna 3.4 nights

Length of Stay on Islands

Note: Multiple responses, therefore total does not add up to 100% Note: 31+ days as outliners were removed for length of stay analysis

Outer Islands Visited – Country of Origin96

1310

7

1 1 1

98

1411

7

1 2 2

97

19 18

1 1 1 1

94

107 8

2 1

96

26

45

8 7 5 52 3

0

10

20

30

40

50

60

70

80

90

100

Efate (Port Vila) Espiritu Santo Tanna Other Pentecost Malekula Ambrym Erromango Gaua

Shar

e of

visi

tors

(%)



Methodology and Respondent Profile


and Preferences


Impact


Making


781 760636 697

904

712 787

657

905

1010


US$

Pre-paid sepnd flowing into Vanuatu In-country spend

1547

1293

1602

1914

Expenditure by Market

PER PERSON PER VISIT

1493

Note: the high spend for long haul is driven by the higher length of stay.

Expenditure by MarketAustralia

NewZealand

New Caledonia

Other Pacific

Long Haul

Overall Average

Average Spend Prior to arrival

Per Person - Whole Trip $1,250 $1,216 $1,018 $1,115 $1,446 $1,251Flowing into local economy - Estimated 62.5% of the pre-paid spend flows into the Vanuatu economy

Per Person - Whole Trip $781 $760 $636 $697 $904 $782Per Person per Day $98 $93 $98 $104 $99 $99Length of stay 8.0 nights 8.2 nights 6.5 nights 6.7 nights 9.1

nights 7.9 nights

Average Spend while in Vanuatu

Per Person - Whole Trip $712 $787 $657 $905 $1010 $758 Per Person per Day $89 $96 $101 $135 $111 $96

Total spend flowing into Vanuatu economy – Whole Trip

$1,493 $1,547 $1,293 $1,602 $1,914 $1,540Total spend flowing into Vanuatu economy – Per Day

$187 $189 $199 $239 $210 $195

Overall Visitor Spend Time Series Trends

831 803757 758

817 803847

782837

713705

756 757691

736758

1668

15161462

15141574

14941583

1540

0

200

400

600

800

1000

1200

1400

1600

1800

Nov 2014 - Jan2015

May -Jul 2015 Aug - Nov 2015 Dec 2015 - Mar2016

Apr -Sep 2016 Oct - Dec 2016 Jan-Dec 2017 Jan-Jun 2018

US

dolla

rs

62.5% prepaid expense Local spend Flowing back to economy

Average Spend while in Vanuatu per day

PER PERSON PER DAY

By Market

Overall - $96 per day

Food & Beverage, 29.4, 31%

Accomodation, 24.1, 25%

Retail, 9.3, 10%

Domestic Travel, 9.0,

9%

Tours, 7.4, 8%

Local Transport, 5.5, 6%

Entertainment, Internet &

Service, 5.4, 5%

Souvenirs, 3.0, 3%

Duty Free, 2.9, 3%

8996 101

135

111

96

0

20

40

60

80

100

120

140

160

Australia NewZealand

NewCaledonia

OtherPacific

Long Haul Overall

Spen

d pe

r per

son

per d

ay (U

S$)

Average Spend while in Vanuatu by Market

Australia - $89 per day New Zealand - $96 per day



Retail, 9.1, 9%

Tours, 7.9, 8%

Domestic Travel, 6.0, 6%

Local Transport, 5.4, 6%


Service, 4.6, 5%

Souvenirs, 2.8, 3%

Duty Free, 1.2, 1%



Retail, 8.4, 10%

Tours, 8.4, 9%

Local Transport,

5.3, 6%


Service, 5.2, 6%

Domestic Travel, 4.3, 5%

Souvenirs, 3.0, 3%

Duty Free, 2.9, 3%


New Caledonia - $101 per day Other Pacific - $135 per day


Food & Beverage, 30.0,

22%

Retail, 18.1, 13%


7%

Entertainment, Internet & Service,

9.4, 7%

Duty Free, 7.9, 6%

Souvenirs, 5.5, 4%

Local Transport,

5.3, 4%

Tours, 3.6, 3%




18%

Retail, 13.2, 13%

Entertainment, Internet & Service, 7.3,

7%

Local Transport,

6.0, 6%

Duty Free, 4.9, 5%

Tours, 3.3, 3%

Souvenirs, 2.7, 3%


Long Haul - $111 per day


Food & Beverage, 28.3,

26%


18%

Tours, 8.3, 7%

Retail, 7.0, 6%

Local Transport,

6.4, 6%


Service, 3.9, 3%

Souvenirs, 3.1, 3%

Duty Free, 1.1, 1%

Visitor Expenditure – Per Person and TotalPre-Paid Spend

flowing into VanuatuIn-country Spend Total Spend

US$99Vt 10,690

US$96Vt 10,367

US$195Vt 21,057

Whole Trip

US$782Vt 84,436

US$758Vt 81,901

US$1,540Vt 166,337

Direct economic impact on Vanuatu for Jan-Jun 2018US$80.4 million / Vt 8.7 billon in total

US$13.4 million/ Vt 1.45 billon per month

Per Day




and Preferences


Impact


Making


Information Sources and Decision Making

How did you find out about Vanuatu?

41% Friends and Family36% Previous Visits19% Google

How did you purchase your travel?

36% Direct with airlines and/ or accommodation places

29% Through a travel booking website22% Through a travel agent store10% Travel arrangements were made

by others2% Other

Importance of information Sources for Planning

3.5/5 Google3.4/5 Friends and Family3.3/5 Trip Advisor 3.2/5 Previous Visits

What influenced your decision making?

3.8/5 Experience a different culture

3.5/5 Beaches and swimming

3.8/5 Quiet and relaxing atmosphere

Influences on the decision to choose Vanuatu Country of origin Influences on the decision to choose Vanuatu

(score out of 5)

AustraliaQuiet and relaxing atmosphere

4.0Experience of a different culture

3.8

Proximity / Ease of travel3.8

Beaches and swimming3.7

New ZealandQuiet and relaxing atmosphere

3.8Experience of a different culture

3.6

Beaches and swimming3.5

Proximity / Ease of travel

3.4

New Caledonia


Quiet and relaxing atmosphere

3.9

Affordable3.8

Range of natural attractions

3.7

Other Pacific

Business orconference

3.6


3.3


Food and cuisine3.2

Long Haul

Experience of a different culture4.1

Range of natural attractions

3.7

Volcanos3.5


3.4

Importance of Sources Used for Planning – Holiday

1.7

1.9

1.8

2.2

2.3

2.0

2.5

2.6

2.9

3.1

3.0

3.4

3.3

3.6

1.7

1.9

1.9

2.2

2.2

2.3

2.5

2.5

2.8

3.0

3.2

3.3

3.4

3.5

1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0

Other sources (please specify)

Television or radio programmes

Airbnb

Magazine and newspaper articles

Travel books (e.g. Lonely Planet)

Work Colleagues

Social media (Facebook, Twitter etc)

Travel agent / travel brochures

Other travel booking websites (e.g. Booking.com; Expedia)

Vanuatu Tourism website (Vanuatu.travel)

Previous Vanuatu visits

Trip Advisor

Friends / family

Google

Mean1= Not at all important 5= Extremly important

Total visitors Holiday visitors only

Importance of Sources Used for Planning – Market

1.7

1.9

2.0

2.8

2.1

2.3

2.5

2.3

2.9

2.9

2.6

3.1

3.3

3.6

2.5

2.2

2.2

2.6

3.8

2.5

3.1

2.7

2.7

3.1

4.0

3.8

3.4

3.6

2.0

2.4

2.2

2.5

2.9

2.4

3.0

3.2

3.4

3.4

3.8

3.9

3.1

3.3

1.6

1.7

1.7

2.0

2.3

2.0

2.4

2.6

2.5

2.9

2.9

3.4

3.1

3.5

1.7

1.7

1.7

2.0

2.1

2.1

2.4

2.4

2.7

3.0

3.2

3.4

3.4

3.6

1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0

Other sources

Airbnb

Television or radio programmes

Travel books (e.g. Lonely Planet)

Work Colleagues

Magazine and newspaper articles

Social media (Facebook, Twitter etc)

Travel agent / travel brochures

Other travel booking websites (e.g. Booking.com; Expedia)

Vanuatu Tourism website (Vanuatu.travel)

Previous Vanuatu visits

Friends / family

Trip Advisor

Google

Mean1= Not at all important 5= Extremly important


Travel Purchasing Behaviour by Market

41

34

19

30

41

33

10

46

19

27

15

24

22

36

22

9

30

9

14

8

3

2

4

2

2

0 10 20 30 40 50 60 70 80 90 100

Long Haul

Other Pacific

New Caledonia

New Zealand

Australia


Direct with airlines and / or accommodation places Through a travel booking website (e.g Booking.com, Expedia)

Through a travel agent store Travel arrangements were made by others

Other

Cruise visits to Vanuatu for holiday visitors only

Yes, 11%

No, 89%

Been on a cruise to Vanuatu before?

67%

17%

7%2%7%

5+

4

3

2

1

If Yes, how many times?

Did cruising before influence your decision to come back?

27

14

27

22

9

21

13

2628

13

0

5

10

15

20

25

30

No influence(1)

Little influence(2)

Someinfluence (3)

Veryinfluential (4)

Prime reason(5)

Shar

e of

visi

tors

(%)

Total 2010-2018




and Preferences

Visitor Spending And

Impact


Making


Visitor SatisfactionOverall Satisfaction*85% Total visitors satisfied85% Holiday visitors satisfied

* Satisfied includes respondents who answered ‘satisfied’ or ‘very satisfied’

Satisfaction by Market

84

86

85

83

86

0 10 20 30 40 50 60 70 80 90 100

Long Haul

Other Pacific

New Caledonia

New Zealand

Australia


Water Based Activities

Note: Multiple responses, therefore total does not add up to 100%

12

13

18

21

23

24

35

38

44

63

69

84

89

0 20 40 60 80 100

Surfing

Banana boats

Fishing

Paddle Boarding

Diving

Sailing / cruising

Water based tours

General water sports

Kayaking / canoeing

Viewing coral and fish life

Snorkelling

Swimming

Visiting the beach


Degree of Participation

3.3

3.5

3.6

3.9

4.0

4.0

4.3

4.2

4.3

4.4

4.4

4.4

4.4

3.0 3.5 4.0 4.5

Surfing

Banana boats

Fishing

Paddle Boarding

Diving

Sailing / cruising

Water based tours

General water sports

Kayaking / canoeing

Viewing coral and fish life

Snorkelling

Swimming

Visiting the beach

Mean

Satisfaction

Cultural Interaction Activities


17

19

32

67

68

83

0 20 40 60 80 100

Religious event / festivals

Attending church

Visiting a local school

Visiting a village

Cultural performances

Engaging with Ni-Vanuatu people



4.1

4.2

4.4

4.5

4.5

4.6

3.8 4.0 4.2 4.4 4.6 4.8

Religious event / festivals

Attending church

Visiting a local school

Visiting a village

Cultural performances

Engaging with Ni-Vanuatu people

Mean

Satisfaction

Land Based Activities and Touring


8

9

13

16

26

30

33

33

34

55

84

96

0 20 40 60 80 100

Golfing

Cycling

Air-based activities (e.g. Ziplining;aerial tours)

Sports events

Volcano experience

Conservation / animal sanctuary

World War II history

Spa / beauty

Hiking and trekking

Visiting waterfalls

Sightseeing

Restaurants, bars and cafes



3.2

3.4

4.2

3.8

4.4

4.0

3.9

4.0

4.2

4.5

4.4

4.1

3.0 3.2 3.4 3.6 3.8 4.0 4.2 4.4 4.6

Golfing

Cycling

Air-based activities (e.g. Ziplining;aerial tours)

Sports events

Volcano experience

Conservation / animal sanctuary

World War II history

Spa / beauty

Hiking and trekking

Visiting waterfalls

Sightseeing

Restaurants, bars and cafes

Mean

Satisfaction

Shopping

59

64

69

74

76

0 20 40 60 80 100

Local music

Local clothing

Local arts

Local produce e.g coconut oil etc.

Local crafts




4.1

3.7

3.9

4.2

4.0

3.5 3.7 3.9 4.1 4.3 4.5

Local music

Local clothing

Local arts

Local produce e.g coconut oil etc.

Local crafts

Mean

Satisfaction

Willingness to Return

Would you consider

re-visiting Vanuatu in

the next five years?

Yes81%

No19%

85%would like to visit the outer islands when they revisit

Vanuatu

Want to visit other places 39%Lack of value for money or too expensive 18%The long distance 13% Been there and done that 9%Public service and infrastructure 6%Personal Reasons 5%Local people and level of service 5%Attractions and activities 2%Only for business trip, volunteer trip or family trip 2%Food and food hygiene 1%*

Espiritu Santo 40%Tanna 37%Pentecost 8%Ambrym 5%Malekula 5% Efate and surrounding Islands 1%*

* Other reasons/Islands have not been included due to low percentages

Willingness to Return and Satisfaction

84

8685

84

88

86 86

85

80

8282

83 8282

78

81

72

74

76

78

80

82

84

86

88

90

Nov 2014 -Jan 2015

May -Jul2015

Aug - Nov2015

Dec - Mar2016

Apr -Sep2016

Oct - Dec2016

Jan-Dec2017

Jan-Jun 2018

Perc

ent

Satisfied visitors Willingness to return

* Satisfied includes respondents who answered ‘satisfied’ or ‘very satisfied’

Degree of Satisfaction – Total VS Holiday visitors

LEASTSATISFIED

ITEMS

3.2

3.3

3.2

3.2

3.3

3.5

3.5

3.6

3.6

3.7

3.8

3.7

4.0

4.1

3.2

3.2

3.2

3.2

3.3

3.4

3.6

3.6

3.7

3.7

3.7

3.8

4.0

4.1

3.0 3.2 3.4 3.6 3.8 4.0 4.2 4.4

Airport arrival / departure experience

Rubbish collection and general cleanliness

Internet and phone availability, cost and coverage

General shopping opportunities

Evening entertainment

Visitor information in Vanuatu (including signage)

Local handicrafts / artwork

Taxis / car / bus / car rental / ground transportation

Restaurants, cafes, and bars

Value for money

Ease of undertaking tours and activities while here

Access to local food and products

General quality of service

Variety of things to see and do

Mean1= very dissatisfied 5= Very satisfied

Total Holiday visitors only

Degree of satisfaction – Market

3.5

3.4

3.4

3.6

3.5

3.8

4.1

3.6

3.6

4

4

3.4

3.9

3.8

4.1

3.8

3.7

4.1

3.7

4.1

4.1

3.5

3.6

3.6

3.7

3.6

3.8

4

3.6

3.7

3.7

3.7

3.9

4

4.1

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Value for money

Taxis / car / bus / car rental / ground transportation

Restaurants, cafes, and bars

Access to local food and products

Ease of undertaking tours and activities while here

General quality of service

Variety of things to see and do


Market breakdown 1

Presenter

Presentation Notes

顺序未更新

Degree of satisfaction – Market

3.3

3.0

3.1

3.3

2.9

3.2

3.4

3.4

3.5

3.6

3.4

3.5

3.4

3.8

3.3

3.6

3.6

3.1

3.3

3.7

3.8

3.1

3.1

3.0

2.8

3.3

3.2

3.4

3.2

3.2

3.2

3.3

3.3

3.5

3.6

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0

Airport arrival / departure experience

Internet and phone availability, cost and coverage

General shopping opportunities

Rubbish collection and general cleanliness

Evening entertainment

Visitor information in Vanuatu (including signage)

Local handicrafts / artwork


Market breakdown 2

Presenter

Presentation Notes

顺序未更新

Themes Percent

Local people 50.5%

Environment 31.7%

Activities, attractions and entertainment events 28.7%

Atmosphere 13.3%

Culture and history 7.9%

Food and Beverage 6.5%

Accommodation 5.6%

Level of service 4.0%

Convenience 3.9%

Other 2.6%

Safety 1.9%

Uncommercial 1.9%

New Developments 1.5%

Overall good experience 1.5%

Value for money 1.3%

Most Appealing Aspects

Most Appealing Aspects of Vanuatu

“The snorkelling is amazing. The coral is beautiful and there is more coral here than the other islands we have visited. The fish life is varied and abundant.”

“ The friendly people who did not try to sell me anything on the street or pester me with offers of transport or other services. I liked the small population and the lack of

sophisticated tourism. ”

“The people and their welcoming ways. And the fact that natural beauty

and individuality of Vanuatu is still intact

despite the high amount of tourism.”

Most Appealing Aspects of Vanuatu

Most appealing items

0

10

20

30

40

50

60

70

Nov 2014- Jan 2015

May -Jul2015

Aug - Nov2015

Dec 2015- Mar2016

Apr - Sep2016

Oct - Dec2016

Jan - Jun2017

Jul - Dec2017

Jan-Jun2018

Shar

e of

visi

tors

(%)

Local people

Activities, attractions and entertainment, events

Environment

Atmosphere

Food and Beverage

Accommodation

Least Appealing AspectsThemes PercentPublic services facilities and infrastructure 26.5%Price of goods and services 16.6%Rubbish cleanliness and natural environment care 14.8%Food and beverage 9.4%Social divide and social issues 8.3%Local people, standard of service 8.2%Attractions and activities 6.5%Bus rental cars scooters or transport 5.1%Shops and the shopping experience 4.9%Accommodation 4.3%Port Vila 4.0%Weather 3.4%Flight related issues 3.0%Stray animals and mosquitos diseases 2.1%Cruise ships 1.6%Safety related issues 1.6%

Least Appealing Aspects of Vanuatu

Least Appealing Aspects of Vanuatu

“Air Vanuatu travel arrangements: Unexplained and disorganised

cancellation of connecting flight Port Vila to Santo resulting in stay

at Port Vila.”

Least appealing items

0

5

10

15

20

25

30

35

40

45

Nov 2014- Jan 2015

May -Jul2015

Aug - Nov2015

Dec 2015 -Mar 2016

Apr - Sep2016

Oct - Dec2016

Jan - Jun2017

Jul - Dec2017

Jan-Jun2018

Shar

e of

visi

tors

(%)

Public services and facilities

Rubbish, cleanliness and natural environmentcare

Price of goods and services

Food and beverage

Attractions and activities

Local people, standard of service

Suggestions for Improvement

Themes Percent

Public services and infrastructure 39.7%

Charges entrance fee value for money 10.3%

Food quality and price 10.3%

Environment (cleanness rubbish nature) 9.1%

Entertainment activities transport 7.6%

Local people, standards of service 6.2%

Flight related issues 4.9%

Accommodation 4.6%

Shopping experience 3.8%

Social issues 3.8%

Weather 2.8%

Safety 1.3%

Suggestions for improvement

0

5

10

15

20

25

30

35

40

45

50

Nov 2014 -Jan 2015

May -Jul2015

Aug - Nov2015

Dec 2015 -Mar 2016

Apr - Sep2016

Oct - Dec2016

Jan - Jun2017

Jul - Dec2017

Jan-Jun2018

Shar

e of

visi

tors

(%)

Public services and infrastructure

Food quality and price

Entertainment, activities, transport

Charges, entrance fee, value for money

Flights

Environment

THANK YOU

Simon [email protected]

Authors: Simon Milne, Sam Li, Caroline Qiwww.nztri.org.nz

vanuatu international visitor survey jan – jun 2018...total direct economic impact for jan-jun...

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