vanguard technology - the blog factor: why starting a blog today is more important than ever
DESCRIPTION
This is the talk I gave to the American Dental Association in Chicago about the power of blogging for associations.TRANSCRIPT
Blog basics: What is a blog, really? Determine why you should (or shouldn’t)
blog Understand elements of a successful blog How to start a blog How to market your blog
Passion Sustainability Relevance
What Is A Blog?
Blogging is a conversation
Create more interest
Increase participation
Perpetuate trust Be viewed as an
expert Expand your
online visibility
Starting a conversation
Creating value Being transparent Being
knowledgeable, relevant, passionate
Becoming Google-friendly
By
1. You have something to say – and a unique way to say it.
2. You have something to say – and a unique way to say it and you’re passionate about it.
3. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience.
4. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value.
5. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value and you can sustain it.
Read other blogs Subscribe to other blogs Comment on other blogs Track your organization
What type of blog will you write? Who will your audience be? What subject(s) will you write about? Are you passionate about your topic and the
idea of blogging in general? Can you sustain the effort?
Blogging is like
rowing upstream
Blogging is like rowing upstream.
Thought leader/expert Practical advice Advocacy Corporate Journalistic
The Biggest
BlogsIn
The LandJuly
2009According to technorati.com
1.Huffington Post2.TechCrunch3.Engadget4.Boing Boing5.Mashable!
Your members Your prospects Your staff The press Your vendors Industry influencers
Determine audience Leverage gaps What you know What you can sustain Your passion
Are you passionate about your topic and the idea of
blogging in general?
Well, are you?
Blogger: Marketing director Audience: General public/patients Subjects: Tips, tricks and strange facts Schedule: 2x week Goal: 100 posts
Blog vs. website TypePad, WordPress, Blogger Preview, post, save, or schedule Category, tagging Trackbacks
Title Picture Intro hook Body Sub-headers Closing question Photo credit
“What The ADA Has To Say About Cosmetic Dentistry”
OR
“7 Things The ADA Will Never Say About Cosmetic Dentistry And Why”
• Who Else Wants…• The Secret Of…• Here Is A Method That Is Helping (blank) to
(blank)• Little Known Ways To…• What Everybody Ought To Know About…
Excerpted from CopyBlogger.com: http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
Lists Numbers Anticipation Contrarian viewpoint Irreverence Call to action
RSS Email About Blog roll Best posts Archive of previous posts Your Picture
Consider audience Consider your schedule Consider the topic Consider the long haul
1x week minimum2x day maximum
How Do You Market Your Blog?
Remarkable Content
Brings Traffic
Twitter Digg StumbleUpon Facebook MySpace LinkedIn Del.icio.us FriendFeed SlideShare
Write in other places like Squidoo, HubPages, Helium, EzineArticles
Comment on other blogs Blog rolls Guest bloggers Write great content
When would now be a good time to start your blog?
PPT and other resources: www.vtcus.com/ada.aspx
Email: [email protected] Web: www.vtcus.com Blogs: chrisbonney.typepad.com and
vanguardtechnology.wordpress.com Twitter: @chrisbonney
BOOKS Naked Conversations – Robert Scoble and Shel Israel The News of PR and Marketing – David Meerman Scott Here Comes Everybody – Clay Shirky The Blog Factor (e-book) – Chris Bonney (www.vtcus.com/ebook)
BLOGS http://www.theforumeffect.org/ http://www.copyblogger.com http://www.diaryofareluctantblogger.com/ http://cindyae.blogspot.com/ http://www.blogoclump.com/
Rowing - Peter - http://www.flickr.com/people/psmithy/ What is a blog – Brian Solis - http://www.flickr.com/people/briansolis/ Conversation – Gideon - http://www.flickr.com/people/malias/ Clock – Roberto41144 - http://www.flickr.com/people/9385421@N08/ Secret – MMGoode - http://www.flickr.com/photos/mmgoode/ Trump tower – chascarper - http://www.flickr.com/people/chascarper/ Syrup – i_yudai - http://www.flickr.com/people/y_i/ Seth Godin – www.sethgodin.com Cat – Katherine - http://www.flickr.com/people/aka_kath/ Audience – James Emery - http://www.flickr.com/people/emeryjl/ Stadium – Ian Ransley - http://www.flickr.com/people/design-dog/ Elephants – Tai Stietman - http://www.flickr.com/people/21949386@N07/ Tape measure – Shereen M - http://www.flickr.com/people/shereen84/ Starting line – elisasizzle - http://www.flickr.com/people/crayoncauldron/