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Blackberry: Visit Hornet.tel in your browseriPhone: Click the App Store button, then search for “Superbook”

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Vancouver .TEL Meet UpCybele Negris | Cybele.telMatthew Lane | Lane.tel

10 Tips to Maximize the Effectiveness of Your .TEL Name

Vancouver .TEL Meet UpCybele Negris | Cybele.telMatthew Lane | Lane.tel

Start with a Plan

• Create a list of contact points

• Prioritize the list

• Determine what is to be public information and what will be restricted

• The more information you make available, the easier it will be to connect with you

• The more useful your .tel is to people the more they will use it

GeorgeMoen.tel

Start with a Plan

• Name• Address• Switchboard• Direct Line• Mobile• Home Telephone• Skype Name• Fax Number• Web site• Blog

• Work email• Home email• LinkedIn Account• Twitter ID (Work)• Twitter ID (Alt/Home)• Facebook Account• MySpace Page• Flickr Pages• MSN ID• Yahoo/Google IM

Penfolds.tel

Start with a Plan

Nestle.tel

Title & Keywords

• Title is a new feature that provides an easy to read header

• Used in the html Title tag of your .tel page

• Try to reflect your .tel name in the Title and keep it under 65 characters in length for maximum SEO value

• Use keyword fields to add content for users and search engines

BryanOfLondon.tel

Use +1 in Numbers

• Always use the + sign and country code in phone numbers

• Single most common mistake in setting up .TEL names

• Don’t disable the validation check

ScottWalker.tel

Geo-Location

• Use the Location feature as well as your office address

• Easiest to populate the lat/long by entering your post code

• Location is linked to maps on browsers and mobile devices

• Pin points location on a map and gives directions

JulesBistro.tel

Use Folders Effectively

• Folders help organize .TEL data

• Folders appear as sub-domains Eg. listings.bayrealty.tel

• Move secondary information to sub-folders

• Name folders for easy navigation but also to support search engine strategies

VancouverDining.tel

Use Folders Effectively

GranvilleIsland.tel

Link (a lot)

• Link to your .TEL as much as you can to increase SE ranking

• You can submit your .TEL to the SEs but linking to your .TEL from a regularly indexed site is often faster

• Use free .TEL directories such as DotTelCentral.com, One-Vancouver.com and DotTelFinder.com

• Link to your .TEL from your web page, blog, Twitter, Facebook and LinkedIn accounts, comments on posts, etc

• Use your .TEL name or target keywords as your links

OneVancouver.tel

Get a Friend

• TelFriends is the sister system to TelHosting. It controls privacy and allows data encryption

• It is confusing but will get better.

• It is worth doing: Protect your TelFriends name; include private data in your .TEL

• Can be set up by clicking the Activate TelFriends link or www.telFriends.com

• Webnames.ca support can help

Cybele.tel

Get a Friend

• Set up Privacy Groups and data

Cybele.tel

.TEL Address Books

• Use a .TEL Address Book whether you have a .TEL or not

• A highly effective demonstration of the ease and value of .tel

• Hornet for Blackberry is available at Hornet.tel and HornetHub.com

• Superbook for iPhone is available by hitting the App Store icon on the iPhone and searching for Superbook

ICBC.tel

.TEL the World

• 250,000 .TEL names but still brand new

• Facebook, MySpace, Twitter, LinkedIn all took 2 years or more to pass 1,000,000 users

• As .TEL gains critical mass it will get more support from device manufacturers and software integrators such as Motorola and Microsoft

• Use your .TEL and spread the word about .TEL

BoardOfTrade.tel

.TEL the World

• Add your .TEL to your Email Signature• Add it .TEL to your Business Card• Use it in your Linked In, Facebook, Twitter profiles• Use your .TEL at networking events - wear a .TEL pin!• Incorporate your .TEL into your voice message• Use your .TEL in blog posts and comments• Get a .TEL “Twibbon”• Volunteer your .TEL when exchanging contact information and

ask people for theirs• Encourage anyone with a Blackberry to use Hornet and

anyone with an iPhone to use Superbook

Scooter.tel

.TEL the World

PatrickMarshall.tel

.TEL the World

Lane.tel

.TEL the World

VancouverEconomic.tel

Get Involved

• A vibrant world-wide community• Discussion groups – best practices,

what’s new, .TEL Roadmap, Monetizing and Investment, SEO

• Developers (applications and tools) – expand the capabilities of .TEL beyond the TelHosting Interface

• Reseller programs• Win stuff – Blackberry, Flip Camera• Get support for your .TEL initiative• www.telnic.com• www.one-vancouver.com

Telnic.tel