Valvoline Instant Oil ChangeSM Franchising

The complete business platform

Not Your Typical RetailWelcome to Valvoline Instant Oil Change Franchising! As you explore this business opportunity,

you’ll quickly learn that owning and operating Valvoline Instant Oil Change service centers is

different from running other retail businesses such as fast food or convenience stores.

Shorter HoursWe have shorter hours of operation, typically

8 a.m. to 7 p.m., Monday through Saturday,

and 11 a.m. to 5 p.m. on Sunday. We are

closed most major holidays.

Fewer EmployeesWe have fewer employees per location —

typically 10 full and part-time jobs per center.

Easier DevelopmentOur sites require less real estate than a

typical retail concept, with only minimal

space needed for parking.

Less RiskLimited inventory and restricted access to

cash result in less shrinkage and theft. There

are no perishable products to manage.

Limited MenuWe offer a limited range of services, which

simplifies the business model.

29

30

31

32

33

34

35

28

520

540

560

580

600

2009FRANCHISE STORES

2010 2011 2012 2009 2010 2011 2012 2009 2010 2011 2012

$588

$628

$652

$691

620

660

680

700

640

500

52

54

56

58

60$59.96

$61.51

$65.28

62

66

68

70

64

50

COMPANY STORES

** *** ****

100

200

300

2009 2010 2011 2012 2009 2010 2011 2012 2009 2010 2011 2012

AVG STORE SALES (x1000)

400

600

700

800

500

$646

$690$722

$756

34

35

36

37

38

AVG OIL CHANGES PER DAY

39

40

33

32

35.8

37.2

35.8

37.2 37.1

56

57

59

58

60

61

AVG $ TICKET PER OIL CHANGE

62

63

65

66

67

64

55

$58.53

$60.25

$63.31

$66.68

$66.03

32

32.5

33.5

31.7

Bar charts are based on Valvoline Instant Oil Change company-owned stores for the Fiscal Year which begins October 1 and ends September 30, and includes only existing stores that were open on October 1 and remained in operation through September 30.

* “Average Operating Income” is net sales less product, labor, store expenses and advertising expenses. Store expenses exclude operating leases, market and corporate overhead, and depreciation. Advertising expenses are allocated equally across the stores and do not necessarily represent the actual amount spent by an individual store.

** “Average Store Sales” means gross revenue net of sales tax collected (from customer) and net of coupons/discounts (provided to customer).*** “Oil Changes Per Day” (OCPD) means average daily oil changes performed based on a 6-day work week less key holidays (308 days total annually), although some stores are open 7 days each week.**** “Average Ticket” means gross ticket net of sales tax collected from the customer and net of coupons/discounts given to the customer.

While many other retailers have

experienced declines during the

recent economic recession,

Valvoline Instant Oil Change has

grown its business. Of course,

past performance is no guarantee

of future success, but we do

believe it demonstrates that the

Valvoline Instant Oil Change

business model works – in good

times and bad.

Average Operating Income Per Store $214,377*

*National Oil and Lube News, September 2006 to 2012

Oil Changes Per Day + 5 – 7

Average Ticket Increase + $18.22 + $12.04

Gross Revenue + $303,696 + $114,800

Valvoline Instant Oil Change Company Stores Industry*

Award-Winning Expertise

“I think the delivery system to the franchisees is bar none the best around. They’re really willing to grow their business and make yours better at the same time.”

Andrew Slattery, President, Quality Automotive Services, Inc., Charlotte, NC 24 Valvoline Instant Oil Change stores

• RankedintheTop25Multi-UnitFranchisors,Multi-UnitFranchiseMagazine, 2012.

• ASE®-accredited training provider.

• 2012BESTAward,thetrainingindustry’smostrigorousandcovetedrecognition for demonstrating enterprise-wide success through employee learning and development.

• 2012BrandonHallGoldAwardforExcellenceinTalentManagement.

• Ourfranchisebusinessconsultantshaveanaverageof14yearsofexperience in the quick lube business.

As a Valvoline Instant Oil Change franchisee, the tools and support systems you get are the same tools and support systems we use in our 260+

company-owned stores. Our franchisees benefit from our real-world experience in ways other franchisors cannot match. We offer:

Tools For Success

• Developmentsupportthatincludessiteselectionandconstructionassistance.

• Onlineandclassroomtrainingprogramsformanagement-levelemployees,techniciansandcustomerservicereps.

• Astate-of-the-artpoint-of-salesystemwithdashboardsandbenchmarkingreportsthathelpyoumanageyourday-to-daybusiness.

• Cost-savingpartnershipprogramswithvendorsandsuppliersforuniforms,computersystems,officesupplies,janitorialsuppliesandmuchmore.

• Talentmanagementtoolstohelpyourecruitandretainthebestemployees,helpingtodeliverincreasedrevenueperhourwhilereducingturnover.

• Marketingtoolsdesignedtohelpyoudevelopastrongandloyalcustomerbase.

• Afleetmanagementprogramtohelpyougrowcommercialaccounts.

• Acustomercareprogramandcustomersatisfactionmeasurementtools.

• On-goingsupportfromanexperiencedfranchisebusinessconsultanttrainedinallaspectsofthebusiness.

“Their motivation and focus on continually trying to improve the customer experience

has helped the system as a whole, and certainly helped me as a franchisee to be

successful in my business.”

Michael Ferri, President, Galena, Hartford, CT 102 Valvoline Instant Oil Change stores

“Valvoline is a strong company, and they have made it possible for me to be where I am.”

Charles Coleman, President, Tri-C Petroleum, Bradenton, FL 1 Valvoline Instant Oil Change store

Valvoline HeritageValvoline was the world’s first motor oil, the oldest trademark in the petroleum industry, and the first high-mileage motor oil. Valvoline has been proven under the most demanding conditions—at the racetrack—for decades. Valvoline Instant Oil Change builds on that heritage by helping you put your own “pit crew” in each of your service centers. You will service your customers’ vehicles with speed and precision, and get them back on the road quickly and safely. We help you become great at what you do, because your customers deserve it and the Valvoline legacy demands it.

See more franchise testimonials at

www.VIOCfranchise.com

QualificationsRequirements will depend on the scope of your initial investment and market development goals, but in general we require:•Liquidassetsof$300,000to$800,000 •Minimumnetworthof$600,000to$1,000,000

The ideal franchise candidate is a successful business person, already a multi-unit operator, or currently an independent quick lube operator.

IncentivesWe offer a variety of incentives for new franchisees, including: • Conversionincentivesfrom$45,000to$100,000, including lube equipment. • Upto$45,000ininterest-freefinancingforstoresignage.• Lubeequipmentleasefinancingupto$40,000.

CostsDevelopment costs range from $178,425 to $1,989,000 depending on real estate costs and whether you lease or purchase your location.

How to Get StartedGo to www.VIOCfranchise.com for more information, or call us at (800) 211-8778.

“If I had to do this over again today I would absolutely go with Valvoline Instant Oil Change. I always am out there in new

markets looking at the competition, and we have seen a pretty marked decline in the operational capabilities of our competitors.

Valvoline has only gone in one direction and that’s up.”

Don Smith, President, Henley Enterprises, Newton, MA 195 Valvoline Instant Oil Change stores

Becoming a Franchisee

Minnesota RegistRation File nuMbeR F-2019

this advertisement is not an offering . an offering can only be made by a prospectus filed first with the Department of law of the state of new York. such filing does not constitute approval by the Department of law.

VioC-2245 ©, 2013, ashland Printed in u.s.a. 9/13 ™ Trademark, Ashland or its subsidiaries, registered in various countries

Valvoline Instant Oil Change Franchising, Inc. 3499 Blazer Parkway Lexington, Kentucky 40509

www.VIOCfranchise.com(800) 211-8778

Interested in Franchising?With more than 900 service centers in 41 states, Valvoline Instant Oil Change still has plenty of room to grow. While a few markets are closed to new development, many markets offer a terrific business opportunity for the right franchisee. We can help you identify the right number of stores and the right locations for your selected market. Visit www.VIOCfranchise.com, or call us at (800) 211-8778 for more information.

Proven. Simple. Trusted. That’s Valvoline™.