value proposition canvas

Download Value proposition canvas

Post on 01-Nov-2014

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The Oregon State Athletic Department Leadership Institute will also use the Value Proposition Canvas to teach business model thinking to our Athletes as well.

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  • 1. Day Month YearThe Value Proposition Canvas On: Designed for: Designed by: No. Iteration: Do they Create savings that make your customer happy? Do something customers are looking for? Which savings would make your customer happy? (e.g. in terms of time, money and effort, ) (e.g. good design, guarantees, specific or more features, ) (e.g. in terms of time, money and effort, ) Produce outcomes your customer expects or that go Fulfill something customers are dreaming about? What outcomes does your customer expect and what beyond their expectations? (e.g. help big achievements, produce big reliefs, ) would go beyond his/her expectations? (e.g. better quality level, more of something, less of something, ) (e.g. quality level, more of something, less of something, ) Rank each gain according to its relevance to Produce positive outcomes matching your customers your customer. Copy or outperform current solutions that delight your success and failure criteria? How do current solutions delight your customer? Is it substantial or is it insignificant? customer? (e.g. better performance, lower cost, ) (e.g. specific features, performance, quality, ) For each gain indicate how often it occurs. (e.g. regarding specific features, performance, quality, ) Help make adoption easier? What would make your customers job or life easier? Make your customers job or life easier? (e.g. lower cost, less investments, lower risk, better quality, (e.g. flatter learning curve, more services, lower cost of ownership, ) (e.g. flatter learning curve, usability, accessibility, more services, lower performance, design, ) cost of ownership, ) What positive social consequences does your Rank each gain your products and services create according to its relevance to your customer desire? Create positive social consequences that your customer. Is it substantial or insignificant? For each gain indicate how often it occurs. (e.g. makes them look good, increase in power, status, ) customer desires? (e.g. makes them look good, produces an increase in power, status, ) What are customers looking for? (e.g. good design, guarantees, specific or more features, ) What do customers dream about? Gain Creators