value proposition and ksps - mixmaster · value proposition and ksps ... 4 © 2005 nokia...

Product design and features are subject to change

1 © 2009 Nokia

Key features

Nokia 2700 classic Value proposition and KSPs

•

Your contents

on-the-go

•

Large content storage with memory card support up to 2GB display

•

256K, 320*240, QVGA screen

•

Photo frame collection

•

Show call-in ID image

•

Best value for money•

2’’

large active display

•

MP3 player, FM radio and 3.5mm AV

•

2 Megapixel camera

•

Long battery capacity

•

Keep in touch

with people

•

Email, Mail on Ovi

and Share on Ovi

128 x 160

Announcement

P1 09

Availability

Q2 09

Theme

Image Sharing

Target group

Life builders &

Mature acceptors

Best value-for-money

memory card device

2 MP

Company confidential2 © 2008 Nokia

Colour optionsInbox color

Mahogany RedJet Black Frost Gray

Legion Blue

PLC color

Product design and features are subject to change

3 © 2009 Nokia

•

Engine•

RapV3 Quadband

2G GSM850/900/1800/1900 EDGE

•

SW Platform•

S40 SPR 7.2•

Size•

109.5x46x14mm•

Weight•

85g•

Display•

256K, 320x240, QVGA •

Camera•

2.0 Mpix•

Memory•

Combo 64/32MB•

User memory•

~25Mb + uSD

card support to 2GB

•

Battery•

BL-5C (1020mAh)•

Talk time•

Up to 6 hours•

Stand-by time•

Up to 12 days

Nokia 2700 classic Device specifications

•

Connectivity•

BT 2.0•

uUSB

2.0•

AV 3.5mm•

DC 2.0mm•

EGPRS Class 32•

Operator specific•

RF•

FOTA •

uUSB

flashing•

IM•

Messaging•

SMS•

MMS•

Email clients•

Voice messages•

Music•

MP3-player •

FM Radio + RDS

•

Nokia S&S •

Download!•

Browser Opera Mini 4•

Share on OVI•

Nokia Life Tools •

Nokia Maps 1.0 (TBC)•

Windows Live •

Other applications •

Large Phone book storage •

World clock•

Downloadable Themes, games and screensavers

•

Calculator 2•

Converter 2•

Inbox•

Transceiver•

BL-5C 1020 mAh•

WH-102•

UG•

Charger AC-3•

China: AC-8C

Company Confidential

4 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials

Entry Email –

Nokia 2720

Nokia 2720•

Positioning –

Lowest cost data fold.

•

USP –

Low cost fold with a contemporary design proposition. Connectivity supporting social life. Small size.

•

Service

– EMS client, OVI email

•

Market segment focus: Urban low markets

EMS Client:

agriculture, education, entertainment

Company Confidential

5 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials

Nokia 2720 Specifications

Nokia 2720•

User Interface –

S40.

•

Camera –

1.3 MPix.

•

Other

– EMS client, OVI email, bluetooth, 2nd display, stereo FM incl. recording, MP3 tones

EMS Client:

agriculture, education, entertainment

6 Aavailability Q3 09 © 2009 Nokia Secret

Nokia 3720 classic: Executive Summary

Reliability

•

The Nokia 3720 classic is designed to be “handled without

care”

:

•

Water-

and Dust resistant -

official IP54

rating•

Anti -

shock•

Excellent battery performance (>2.5 weeks stand-by)•

Large island keypad and big 2.2”

display

Design

•

The Nokia 3720 classic proves that robust and durable phones don’t have to look like a “brick”

•

rubber & metal design details

6 Aavailability Q3 09 ©

2009

Nokia Secret

Target SegmentFamily Providers

HIGH INVOLVEMENT

LOW

INVOLVEMENT

RA

TIO

NA

L

ASPIR

ATIO

NA

L

Key Selling Points

2.2”QVGA16M colors

2 MP

Low-Mid


Why range the Nokia 3720 classic?


2009

Nokia Secret

Mobile Operator Opportunities

•

Design for easy and natural phone usage, with extended battery life for longer conversations

•

Increased ARPU with large content downloads through GPRS/EDGE

•

600k MMS, MP3 music, 3GPP streaming, ...

•

Ease of use adds an incentive to try data services and mobile internet

•

Fast HTML browser and large screen supports internet browsing


Why range the Nokia 3720 classic in store


2009

Nokia Secret

Retail Opportunities

• Stand-out positioning –

a robust phone with classic design appeal.• attractive colour variants available

• User friendly, easy to use, and affordable –

with a competitive feature set

• Additional revenues with data subscription sales for mass-market segments• fast HTML browser

• Nokia Accessory sales for more revenues• Bluetooth headset

• Navigation Module

• Car kit

• up to 8 GB memory card


Nokia 3720 classic in detail


2009

Nokia Secret

Durability and ease of use:

•

Elastomer design details

•

LED for flash & torch function

•

Large 2,2”

display

•

Rough textured surface of B / C cover, Unpainted plastic

•

Metal frame provides clear value proposition

•

“Heartbeat”

pulse light round navi-key to indicate missed calls and received messages

•

Large Island keys with optimized usability

•

Metal Screw Lock

•

Sealed & Protected “connector cabin”

47

15

115


Nokia 3720 classic colour

range


2009

Nokia Secret

Modern Grey Yellow Blue Orange


•

GSM EDGE 900/1800/1900•

Series 40•

SPR 8.1•

Form factor: Monoblock

•

Size: 115,15 x 47 x 15,1 mm, 92 gr

•

Memory: 25 MB internal user memory, μSD 1 GB mem

card. (up to 4GB supported)

•

Battery:

BL-5CT

•

Talk time: up to 7 h

•

Stand-by time: up to 450 h

•

Bearers & transport:•

EDGE (EGPRS) MSC 11, GPRS: MSC 11•

DARP (SAIC version 2)•

Mechanics:•

IP54 compliant•

Durable water, dust, shock proofed phone•

only 1 variant for engine•

Power key on the top•

Volume keys at side•

HW:•

HW21•

Odin RF engine •

Memory 512 Mbit

NOR Flash /256 Mbit

DDR SDRAM •

25 MB free user memory (open)•

Small backup battery•

Camera / Imaging:•

2 Mpix

High Performance camera, NIPS + Background processing

•

One Polaris Gen2 flash LED / Flash Driver•

4 x digital zoom•

Full screen viewfinder

•

Display•

Piccadilly2 2.2”

QVGA, 16 mio. Colors, 320 x 240 pixels

Nokia 3720 classic : Technical Specification•

Illumination:•

Reminder light Illumination on Navi

ring (2 monochrome LEDs)•

No Ambient Light Sensor (ALS)•

Interfaces:•

Micro USB•

2.5mm AV (audio)•

DC Charging•

BTHFMRDS2.2D•

FM radio without Tx

functionality•

MicroSD

without HotSwap•

Messaging:•

E-mail client with attachments (Java version)•

MMS: OMA MMS 1.3 (600 kB

MMS size) •

Instant Messaging•

MS Messenger

•

Contact management:•

PIM (Calendar & Contacts); up to 2000 contacts•

Remote SyncML

data sync•

Full OMA Client provisioning•

PC connectivity over USB & Bluetooth (PC Suite)•

Audio & Media Consumption:•

Media player supporting MP3, MP4, AAC, AAC+, eAAC+, H.263, H.264 •

FM stereo radio•

Video streaming (3GPP); video recording•

Video ringing tones•

DRM release 2.0 •

XHTML browser•

Java: MIDP 2.0•

Flash lite

3.0•

Other applications: •

Demo mode (phone demo w/o SIM card)•

Offline mode (Flight mode) •

FOTA –

Firmware update over the air•

Voice commands and voice recording


2009

Nokia Secret

Xpress09_NPE_Q3_Update © 2008 Nokia

2.9”640x36016M colors

MPREG4-

SP 25 fps

mpeg

3.2 Mpix

AF

4 GB

2.0

2.0

EDGE

Sales start: P7 2009Nokia 5530 XpressMusic

Cool & confident• Smooth lines, stainless steel and craftsmanship• One hand responsive touch screen with tactile

feedback

PlayHands-on media• View your photos and videos as meant to be on a

beautiful 2.9’’

nHD

widescreen display with 16:9 picture

• Rich sound –

stereo speakers and 3D surround sound system

• Excellent audio quality, 4GB memory card, playtime up to 27h, standard 3.5mm AV

ShareEnjoy and share content• Fast and affordable access to internet services via

WLAN• Tell your stories in a fantastic display and share them

with your friends instantly with 1-click access via Ovi

Share Target segment

Style Leaders

HIGH INVOLVEMENT

LOW INVOLVEMENT

RA

TIO

NA

L

ASPIR

ATIO

NA

L

Xpress09_NPE_Q3_Update ©

2008 Nokia

Product mission: Good things come in small touch packages.


Nokia 5530 XpressMusic Instant and easy access to the entertainment wirelessly

View easily the nearest wireless hotspots and get

connected virtually from everywhere via WLAN. Be closer

to your community and entertainment with faster

connections.

Fast and instant connections to webWith wireless LAN enabled device you can get connected everywhere there’s a WLAN hotspot with a connection speed that is roughly up to 15 x faster than in 3G network. *

Be top on your virtual communitiesView fast the latest updates and share pictures and videos with your friends

Quick gateway to media content Download new media content from internet directly into your phone

*

HSDPA data transfer speed up to 3.6 Mbit/sec vs. WLAN data transfer speed up to 54 Mbit/sec. Capacity depends on the network available.


Nokia 5530 XpressMusic: display

Nokia 5530 XpressMusic

is using the latest SONY AFFS display technologyAFFS* comparable with IPS** technology used in the latest television and computer displays.

Advantages:• Better contrast than in any other Nokia phone (1100)

• Brightness in same level as in Nokia 5800 XpressMusic

(380cd/m²

without touch)

• Viewing angles clearly best from all Nokia phones so far (178°/178°, i.e. you can see the display from any angle)

To improve scratch resistance of the display in Nokia 5530 XpressMusic

:• One of the properties in Nokia 5530 XpressMusic

touch window is hard coating that protects again scratches

• Slightly raised edges help also to protect the display so that display is not so open for scratches (when carrying the device etc.)

*

AFFS = Advanced Fringe Field Switching. AFFS technology provides improvements to viewing angles and image color in mobile displays; it offers ultra low power consumption and high transmittance, which are ideal for mobile phones

**

IPS = In Plane Switching, a technique of improving the viewing angle of an LCD


2008 Nokia


Home Screen for XpressMusicAvailable for Nokia 5530 XpressMusic,

Nokia 5630 XpressMusic

and Nokia 5730 XpressMusic

Xpress UI improvement as a response to target segment needs:

•Stay close to best friends and family

•Want shortcuts

•Personalisation is important

•The idea: Group friends and media together –

Social networking!

Advantages1.Quick access to top contacts and media

2.See your best friends and previous communication history (messaging, web feeds, etc.)

3.Clean design

4.Widget style

• Graphically more than old plug-ins

• Transitions, effects, album art etc.

• Wow


Home Screen for XpressMusic

Top part: Dynamic info on contacts“People Carousel”Pictures of closest friends•Gives more info about contact•Shows communications history •Gives quick access to call and send msg.•Shows contact’s web feeds ( OVI, RSS, Facebook, YouTube etc. )•Access to contact settings ( Contact card, Photo, WebFeeds

)

Middle part : Music plug-in

• “Currently playing”

• All-touch music keys, album name, album art

• On when music player is playing or on pause

Lower part: End-User Configurable Shortcuts

•Personalise shortcuts to your own needs

•Quick access to your most relevant applications and bookmarks


2008 Nokia

Available Q3 09 © 2008 Nokia confidential

Nokia 6710 NavigatorThe New Navigation Flagship

Dimensions:Height: 104.8 mmWidth: 50.1 mmDepth: 14.9 mmWeight: 117g

Get the best navigation experience•

Dedicated key for easy access to navigation

•

Zoom area for easy zooming•

Maps 3.0 with improved maps, car navigation and best in class pedestrian navigation

•

Drive and walk navigation lisence

included

•

Car holder, easy mount and car charger inbox

“The Kick”

-

designed around you•

Ergonomic shape, better ”fit to face”•

Better feel in the hand•

Good usability experience

Explore and Share Your World•

Maps on Ovi -

Locate information that matters

•

5 Mpix camera with Carl Zeiss optics and high quality flash

•

High speed Internet access (HSDPA/HSUPA and WLAN)

5 Mpix

VGA 15 fps

mpeg

2.6”,320x240, 16mill colors

A-GPS

PricepointMid-High

2GB

Target segmentLife Jugglers

Solution Seekers

HIGH INVOLVEMENT

LOW INVOLVEMENT

RA

TIO

NA

L

AS

PIR

ATIO

NA

L


A True Navigation Experience

2GB SD with preloaded

digital maps

(extended regional maps based on sales pack)

Memory card

WEBMaps on OVI

to download more maps and share your places

World-wide downloadable maps and extra services available

USB cableFor fast and easy content transfer between phone and PC.

Nokia Maps •Drive with safety

•Walk everywhere

•Discover the world

•Create and share

Drive and walk lisence

included

Dedicated

mobile holder, easy mount and car charger inbox

Car Holder

One key access with dedicated Navigator key

Big 2.6”

display optimized for

outdoor usage

Built-in GPS (with A-GPS support)

Zoom bar and free-move

Navi-key for intuitive map scrolling

HSDPA/HSUPA for fast OTA download and

upload of content

Compass & accelerometer for automatic map orientation

Inbox accessories

OtherMaps support in Gallery, Contacts, Calendar

Enablers


3.5mm AV DC

Design details

Volume key

Camera key

New 2.6”

QVGA display with optimized outdoor performance

Capacitive zoom band

Force sensitive anadigi navi-key w. select key

GPS star

USB

MicroSD

Microphone Strap hole

GPS

WLAN

5 MPIX

Carl Zeiss

camera

speaker

Liquid front, refined metal detailing, color accents and soft back

themes from 2008 have been continued and evolved for 2009.

The kick is a friendly gesture that fits the phone to the face, improves the usability of the keypad and indicates where to talk

The backside with soft shape & finish curves at the bottom for a comfortable fit to the hand.


•

HF-310 Plug-In car kit•

CK-100 prof. installation car kit (BT)

•

BH-607 Classic BTH HS•

BH-103 BTH stereo HS (basic combo headband)

•

WH-600 Classic stereo HS (headband)

•

MD-8 Pocket speaker•

MU-43 8GB Micro SD

•

DC-9 Retractable mobile charger•

Dedicated mobile holder (also inbox bundle)

6710 Navigator Sales Package

Content

TransceiverRM-491

BatteryBL-5F with 950mAh

Charger AC-8 Travel charger

Memory Card 2GB MicroUSB

card with pre-loaded maps

Stereo HeadsetHS-48 Stereo headset

CablesCA-101D MicroUSB

connect

cable

DVD + Short User Guide

Car holder, easy mount, car charger

Inbox Outbox

value proposition and ksps - mixmaster · value proposition and ksps ... 4 © 2005 nokia...

Documents